Download - Hcc2010 Cover
Partnering With
ActiveForever To Launch A
Classy and Appreciated
Revenue and/or
Educational Stream
“Ask ActiveForever”
About ActiveForever
A leading source of very well priced life-enhancing products that address
almost all physical goals, disabilities,
injuries or pain.
The company also offers unique and life-
enhancing gift ideas; for people and pets.
There’s More To ActiveForever
Than What Meets the EyePrint Catalogs For Your Patients
Print Catalogs For Your Staff
Facility Procurement: Streamline & Save $
Demo Unit Donations
Highly Targeted Marketing Programs(DD, HUB, Print Education Pieces, Web Sponsorships)
Financing Purchases
Sales & Rental Programs
Patient Care Benefit Programs
Staff Training Programs
Free Meeting Hosting
Jacki Shoemake: 480-505-6122
4
ActiveForever.com Rules All AreasImplement a Patient Care Benefit or LCG Donor Code
Interactive Retail Has Free Education CentersSend your staff into the store to train, peruse and learn
Arrange for us to do an in-service for your staff – your place or ours
Join our Discovery Digest Email and Professional HUB email
Use our education centers/meeting rooms for FREE!
Media Communications: Customize a CatalogWe’ll customize what we keep in stock for your facility and your patients
We’ll custom design print catalogs or educational documents for you
3PL Delivers Perfection and Drives SalesWe can warehouse and ship any products you need on a regular basis
You can influence what we carry or design and launch
Let Us Review Your Procurement List! We’ll improve it and save you $
Financing Option Enables Customers and
Facilities to Manage Cash Flow
ActiveForever
Mission and Vision
Vision: To always demonstrate ourselves to be the most
enjoyable, and most effective resource for the purchase of high
quality, thoughtful and well priced product solutions enabling
productive, safe, independent, healthy and happy living.
This will always be accomplished by our hiring and training
extraordinary people, innovating new ways to leverage technology,
and continuously implementing business practices that maximize
efficiency and reinforce employee and consumer happiness.
TO ALWAYS BE THE BEST
POSSIBLE PLACE TO TURN FOR
ANSWERS, AND FOR THE
PURCHASE OF PRODUCTS!
Mission: To passionately help maintain
the safety, independence, productivity,
overall happiness and good health of
our customers by effectively
researching and making available the
best choices of products at great
prices.
Current Business FactsMultiple Awards and Recognition From:
The Better Business Bureau Example
The Wall Street Transcript Only private company featured since Amazon!
Kaufman FoundationUsed as an example of responsible and ideal business model
Comerica Bank Top 50 Companies to Watch
American Express/SCORE Top Success Story
Featured and Spoke at 2009 Internet Retailer
Avinash Kaushik, Chosen By Google Inc.’s
Analytics Evangelist as Example of “done right”
About ActiveForever B2B2C:
……
No Insurance Billing
We Prefer Referrals
Expect Quality, Creativity,
Features, Functions and
Best Pricing.
At ActiveForever, we keep our customer base up to date with information on
special promotions, money-saving price moves, limited time offers, and specials
through weekly emails communications called the Discovery Digest.
• The Discovery Digest is a visual pleasure to experience;
*Strong call-to-action and educational content
*Loyal and appreciative recipients
AD SIZE (approx. 3x3)
Q1 $250 Q2 $250
Q3 $250 Q4 (Holiday Season) $450
50% B2B : 50% B2C
DISCOVERY DIGEST PRODUCT GIVEAWAY
Sponsor a Discovery Digest Sign Up Giveaway!! Donate a
product with $150+ product value for the monthly giveaway
and receive one month exposure on our Main Frame- Main
Frame Exposure: Visible from every page of the website
except the shopping cart.
Exclusive email blasts can be created to communicate
extraordinary promos or announcements. $1,000/send
The Discovery Digest is sent out to hundreds of thousands
of opt-in, appreciative recipients every month!
Email Communications
Discovery Digest Email Statistics
Over ¼ million opt-in only Discovery Digest recipients
Digest : 4,600.00% growth since January 2005
Average of 3X ROI per DD send
Currently:
30 % repeat customers to site, catalogs & stores
Viewers appreciate the special loyalty offers and
educational value of the DD emails
We have the ability to create and manage your email
campaigning and offer measurable results!
overs
• Used by
patient care,
client care and
resident care
professionals
Used by
procurement
specialists,
athletic trainers
and pet lovers
ActiveForever has developed a program of vertical market of national
and regional advertising opportunities to highly target your desired
customer base. 11
*ALL BELOW MENTIONED SERVICES INCLUDED IN QUOTED PRICING
PROJECT MANAGEMENT
Marketing Brainstorming
Establish Catalog Title and Overall Marketing Plan
Paper Weight, Size and Other Specifications Approval
ActiveForever Product Selection Choice Approval
Organization and Acquisition of Images & Copy
II. Design and Printing
Define Core Competencies & Marketing Goals/Messages
Define Target Audience & Ideal Distribution Channels
Design & Layout Approval
Editing & More EditingPrinting
FRONT COVER 1/3 -$3,000 BACK COVER-$2,000
Based on availability Based on availability
TWO PAGE SPREAD $2,500
INSIDE COVER $1,500
FULL PAGE $1,500
1/2 PAGE $1,200
1/3 PAGE $700
1/4 PAGE $650
1/6 PAGE $400
PREMIUM UPGRADES:
SPECIAL POSITIONING REQUESTS: 15% of ad cost
LOGO/BRANDING/IDENTITY DESIGN: $55/hour
FEEDBACK/REPORTING PROGRAM: $129 per month
Condition Specific Catalog/Flyer
13
Hybrid Print Product Catalog &
Assisted Living Education
for Medical & Health
Professionals
# of Catalogs Printing:
15,000 units
Distribution:
To medical offices, health
oriented practices
in the Phoenix area, to targeted
existing loyal customers and
accounts, and to anyone
requesting a copy.
Exposure Time:
Approximately 12 months
Expected Launch:
November 2009
REGIONAL MEDICAL EXPOSURE
15
Two
Interactive Retail Centers
Third
Opening inside the
Muhammad Ali
Parkinson Research
Center Q4 09