Download - HATCH LIVE - Breed Creative
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AS THE PHYSICAL AND DIGITAL BATTLE FOR CONSUMERS RAGES ON.
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THE GAP BETWEEN THE LIVE ENVIRONMENT AND THE DIGITAL ENVIRONMENT IS BECOMING MORE AND MORE
BLURRED.
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BRANDS ARE STARTING TO SEE MORE AND MORE OPPORTUNITIES TO ENGAGE.
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AS TECHNOLOGY BECOMES MORE AND MORE ACCEPTED IN EVERYDAY LIFE.
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THE MORE DATA ABOUT OUR LIVES AND OUR CONSUMPTION CHOICES BECOMES
AVAILABLE.
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AS BRANDS NEED TO LEARN MORE, AGENCIES DO THEIR BEST TO OFFER
MORE INSIGHTS AND SOLUTIONS.
BUT DO THEY HAVE ALL THE ANSWERS?
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THE MORE THE BRAND LEARNS THROUGH RESEARCH AND INSIGHT…
THE MORE THE CONSUMER BAFFLES US WITH THEIR EVER CHANGING BEHAVIOURS.
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TODAY’S CONSUMERS WANT MORE AND TODAY’S CONSUMERS WANT IT NOW!
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IN A TIME WHEN EVERYONE WANTS TO DESIRE AND BE DESIRED.
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IN A TIME WHEN EVERYONE WANTS TO BE INFLUENCED AND TO BE AN INFLUENCER.
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TODAY’S CONSUMERS ARE TAKING MORE AND MORE CONTROL OVER THEIR
CONSUMPTION AND EXPERIENCE CHOICES.
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SO, OMNICHANNEL CONSUMPTION IS BECOMING MORE AND MORE IMPORTANT TO
BOTH THE BRAND AND THE CONSUMER.
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YET…MORE AND MORE BRANDS ARE LOSING THE CONSUMER IN THE GAP BETWEEN THE PHYSICAL AND
THE DIGITAL EXPERIENCE.
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SO WHAT ARE THE ANSWERS? WHAT ARE THE SOLUTIONS?
HOW DO WE UNDERSTAND THE CONSUMER?
HOW DO WE ADAPT AND SURVIVE THE ONGOING BATTLE FOR COMMITMENT AND PURCHASE FROM
THE CONSUMER…
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TONIGHT WE WILL TRY TO ANSWER SOME OF THESE QUESTIONS AS WELL AS SHARE WITH YOU SOME
INSIGHTS AND SOME NEW TECH.