Download - HATCH! FAIR 2013 - Introduction
FAIR
Start-up Exhibition & Conference Partnership Opportunity
FAIRPage 1
Aims: » Promote and support the development of small and medium businesses in Vietnam
» Connect business to customers, investors and potential partners
HATCH! FAIR 2013 is an annual project of HATCH! PROGRAM, a not-for-profit initiative to promote and support entrepreneurs, start-ups and SMEs in Vietnam.
FAIR
Start-up Exhibition and ConferenceIndochina Plaza Hanoi214 Xuan Thuy, Cau GiayDecember 21-22, 2013http://fair.hatch.vn+844 6275 [email protected]
About HATCH! FAIR 2013
FAIRPage 2
Our Event Credentials » Co-produced UNICEF ZEROawards 2013 which hosted 350 VIP attendees, 70 media with coverage over US, Canada, and EU the next day
» National Geographic Exhibition’s celebration of the 125th anniversary of National Geographic for Fox International Television: over 1,200 people attended an event
» ESPN Star Sports Grandstand Event, transforming an exhibition hall into a total brand experience with 4,000 fans
» Great Eastern Life 1st Anniversary in Vietnam in two cities » Bao Viet Brand Inauguration
FAIRPage 3
About HATCH! FAIRHATCH! FAIR ContentPR PlanSponsorship Package
FAIRPage 4
HATCH! PROGRAMOne year achievements
> 47 > 2,000 > 100small and big events in both Hanoi & Ho Chi Minh city
members in HATCH! PROGRAM community
directories of resources and start-ups
5 20strategic advisors under the board of advisors for HATCH! PROGRAM
staffs and interns across the country and outside Vietnam
FAIRPage 5
Date & Location
December 21-22, 2013Level 2, Indochina Plaza Hanoi241 Xuan Thuy, Cau Giay, Hanoi
FAIRPage 6
Participants » From 20-40 years old » Start-ups and SMEs in Vietnam » Representatives of MNCs » Angel-, Seed-, and Early-stage Investors » Mentors, Educators, Corporate Sponsors » Start-up Ecosystem Supporters and Resource Providers » Students and other business officers
FAIRPage 7
Start-up ConferenceA platform for knowledge and experience sharing, idea exchange among start-ups and SMEs about Vietnam start-up ecosystem.
FAIRPage 8
Conference Stage Information Area for Sponsors
Tea-break Area Outdoor Signage
FAIRPage 9
Start-up Exhibition
A place in which we gather the best start-ups in Vietnam in the past year, including outstanding technology start-ups, businesses that are reaching out to global market, as well as social enterprises.
FAIRPage 10
Check-in Area Start-up Booths
DEMO Area Networking Area
FAIRPage 11
FAIRPage 12
Public and Media Relations Engagement PlanCampaign Idea:
FAIR
Business is Open(Mở cửa doanh nghiệp của bạn)
The main issues of Vietnamese start-ups include: » Lacking of sharing and receiving quality feedback
» Lack of testing and refining business models
» Lack of connecting and finding suitable founders
This results in young entrepreneurs dreaming of untested markets, and not utilizing supporting resources. Therefore, Vietnamese start-ups need to open themselves to the emerging entrepreneurship ecosystem to succeed. The HATCH! Program is at the epicenter of this ecosystem.
Report of Media as of 29 November 2013: » 26 online media » 1 TV interview schedule
for Dec 10
FAIRPage 13
Promotion PlanObjective Approach Response
Nov
3rd week
HATCH! PROGRAM
HATCH! PROGRAM Positioning
HATCH! PROGRAM’s role in the community
HATCH! PROGRAM is a not-for-profit ini-tiative to build and connect the start-up community to potential resources.
4th week HATCH! FAIR HATCH! FAIR Promotion Information about HATCH! FAIR
2013
Active learning about the event and taking action (Sponsorship, booth registration)
Dec
1st week HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the solution for the fragmentation of the community
Active learning about the event and taking action (Sponsorship, booth registration and activity participation)
2nd weed HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the solution for the fragmentation of the community
Active learning about the event and taking action (Sponsorship, booth registration and activity participation)
3rd week HATCH! FAIR HATCH! FAIR Promotion
HATCH! FAIR 2013 and the solution for the fragmentation of the community
Active learning about the event and taking action (Sponsorship, booth registration and activity participation)
4th week HATCH! FAIR
Thanks to all organizations and individuals who participated and supported the program
Sharing the results of HATCH! FAIR 2013
Acknowledgment of contribution to HATCH! FAIR 2013
Jan HATCH! PROGRAM
Support the connections after the event
Sharing and pushing potential connections Acknowledgment of supporting partners
FAIRPage 14
Marketing Plan
Broadcast
Digital
Social Media
Word of Mouth
Direct Marketing
Other Events
FAIRPage 15
StrategyBroadcast » TV Program
WOM » Startups and Businesses network database
Digital » Articles » Banners » Short News » Advertising Email
Direct Marketing » Leaflets at co-working space, shopping malls & university
» Direct registration
Social Media » HATCH! Facebook » Group & Pages
Events » HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city
» Other events
FAIRPage 16
Key Performance Indicators (KPIs)
50 6 2times HATCH! FAIR 2013 video broad-casted
times HATCH! FAIR broad-casted in the TV in VTC 10, Hanoi TV, InvestTV
interview programs and direct inter-view at InfoTV and InvestTV
10 35 50times HATCH! FAIR broad-casted in TV program
days HATCH! FAIR banners placed on 3 biggest start-up websites in Vietnam
articles in online news and magazines
3 50 10,000biggest start-up channels report live about HATCH! FAIR within 2 days
press release news posted fans in our social media
5,000 150,000leaflets distributed at events, universities and co-working spaces
advertising emails sent to 50.000 accounts
FAIRPage 17
Communication Channels
TV Start-up Media Business Media » VTC News » Hanoi TV » Invest TV » VTV 6 » InfoTV » Vietnam News Agency » LifeTV
» Techdaily.vn » GIK.vn » Action.vn » TechinAsia » StartupDigest » Pandora.vn » Vietnam financial & economy
channel » Ticketbox » Nexttopevent
» VnExpress » CafeF » Vietnamnews » Vietnam Times » 24h » Vietnam Business Forum » Business Times » Business & Integrity » Investment Bridge » Saigon Times » Saigon Businessman » VTC News » Vietnam News Agency » Financial Times » Business & Trade Times » New Hanoi » The Word Hanoi » ASEAN Magazine
Locations » Co-working spaces » Company Offices » Shopping Malls » Coffee shops » Universities
FAIRPage 18
Sponsorship Package(Our public relations programs are professionally managed by G2 (Vietnam), a WPP company; however, neither G2 nor HATCH! PROGRAM are responsbile for our media partners editorial decisions.)
GOLDEN EGG SPONSOR - USD $5,000 » Opening speech and opportunity to share at Vietnam and International startup conference » FIRST prioritized position at the Booth area » Advertised in the DEMO area » Access to 2000 visitor & 50 exhibitor database » FIRST priority recognition on HATCH! FAIR Materials » FIVE Conference Passes » Special Mention in Handouts, Articles and Report » Featured in HATCH! FAIR & HATCH! website during 2014 » FOUR dedicated mentions on HATCH! Social Media » FOUR branded standees during two-day conference
FAIRPage 19
SILVER EGG SPONSOR - USD $3,000 » SECOND prioritized position at the Booth area » Access to 2000 visitor & 50 exhibitor database » SECOND priority recognition on HATCH! FAIR Materials » THREE Conference Passes » Special Mention in Handouts, Articles and Report » Featured in HATCH! FAIR & HATCH! website during 2014 » TWO dedicated mentions on HATCH! Social Media » TWO branded standees during two-day conference
BRONZE EGG SPONSOR - USD $1,000 » THIRD priority recognition on HATCH! FAIR Materials » ONE Conference Pass » Featured in HATCH! FAIR & HATCH! website during 2014 » ONE Dedicated mention in HATCH! Social Media » ONE branded standee on site during TWO days conference
FAIRPage 20
For more information, please contact:Ms. Nguyen Bich DiepCorporate and Public Affairs OfficerEmail: [email protected] Phone: +84 127 585 4898
Thank you.