Download - Harrogate BBEH SEO Presentation
Getting Your Business Ahead Online
Steve Hooper UK Wedding SEO
Who Am I?• I run a website design and promotion company called UK
Wedding SEO
• 19 years experience with design and promotion of websites
• Since launch UK Wedding SEO has helped over 140 small and medium sized wedding industry businesses
• Worked around the world with some of the biggest names in online promotions
• Have helped small businesses go from zero to success online for over 9 years in the European markets.
• Please don’t Google me without safe search on!!!!
What am I going to Teach You?
• Three Essential Google Tools
• Three Things Every Website Must Have
• Three Things NO Website Should Have
• Three Top Social Media Tips
• Three Top Tips for SEO
• Three Top Blogging Tips
Three Essential Google Tools
• Google Analytics
What does Analytics Do?
• Allows you to track visitors to your website
• Allows you to see where your website traffic is coming from
• Allows you to discover know if you are targeting the right area
• Gives you an insight into how your website is performing
• It’s easy to use and not to be frightened of!
Three Essential Google Tools
• Google Analytics
• Google Webmaster Tools
What is Webmaster Tools?
•Google Webmaster Tools
• Allows you to submit a site map with all your pages to Google
• Tracks errors on your site
• For the non techy.......Just submit the site map let Google sort its own knickers out of a twist.
Three Essential Google Tools
• Google Analytics
• Google Webmaster Tools
• Google+ Places for Business (AKA Google Local)
What is Google+ Places for Business?
• A free place to get a good Google Listing
• A way to get seen in the Google Results without having a site
• A way to get your business visuals seen (Photos and Videos)
Where can you find them?
• Google Analytics http://www.Google.com/analytics
• Google Webmaster Tools http://www.Google.com/Webmaster
• Google+ Local http://www.Google.com/Local
Three Must Haves for Every Website!
• An XML Site map
What is an XML Site map?
• A way of telling Google what pages you have on your site!
• It’s a funky bit of code that no one see’s but the search engines
• It links into Google Webmaster Tools (and Bing Webmaster tools if you want to double up on where you can be seen)
Three Must Haves for Every Website!
• An XML Sitemap
• Clear easy to read and visible text
What is clear easy to read visible text
• Think about a newspaper and what people are used to Black on White!
• Think about who you are writing for, write as you speak for better response on text.
• Choose a sensible font and font size for your website
Three Must Haves for Every Website!
• An XML Sitemap
• Clear easy to read and visible text
• If you are bricks and mortar your website needs your address
Why does my website need my address
• Without it no one can find you
• Without it Google doesn’t know where you are
• Without it you are just a website with no physical location
• With it you can be found
• With it Google knows you are in your town
• With it Google knows that customers come to you
Three Must Haves for Every Website!
• An XML Sitemap
• Clear easy to read and visible text
• If you are bricks and mortar your website needs your address
• BONUS.... Every method of contact you have make sure people can find you through it
Why lots of contact methods
• Social media people will contact you
• Your Phone Number (please please add your phone number)
• A contact form not everyone likes using email
• An Email address cause not everyone likes using contact forms
Three “Don’t You Dare Do That on your website”
• Tiny poor quality images
• Unreadable text (magenta on black...... black on yellow = MY EYES ARE BLEEDING!!!)
• Music, it’s not big it’s not clever just please don’t do it
• BONUS Pages called links! Google HATES THEM!
Three Top Social Media Tips
• Post Interesting content regular and often
Why post interesting content regular and often?
• Meet Adam Leyton..... He knows his shizzle on Social Media @TopTablePlanner www.TopTablePlanner.com
• It is called social media, not ram your message down peoples throat media.
• Good tweets and Facebook posts get shared on, bad ones vanish into the ether
• Good content raises your profile and reputation on Social Media.
Three Top Social Media Tips
• Post Interesting content regular and often
• Interact and Talk to People...REAL PEOPLE!
Interact and talk to real people
• When you like something and put out a retweet or a Facebook like, tell the owner you’ve done so and liked it.
• Start Conversations, it is called SOCIAL MEDIA after all?
• If you are at an event talk on social media about and to those that are there! Build a buzz
Three Top Social Media Tips
• Post Interesting content regular and often
• Interact and Talk to People...REAL PEOPLE!
• Be Nice
Be Nice on Social Media
• It’s not rocket science is it?
• Being nice and being helpful builds recommendations
• If things need to be deleted then delete them
Three Top Social Media Tips
• Post Interesting content regular and often
• Interact and Talk to People...REAL PEOPLE!
• Be Nice
• BONUS... Offer Free WIFI in your business premises to encourage your brides to talk about you to build your social footprint.
Three SEO Tips
• Unique Page Titles and Descriptions for each page in your meta tags
A bit technical this bit so feel free to take a 5 min nap!
What is a meta tag and how do I find it
• Easy answer, ask the person who did your website
• Slightly more technical answer is it looks like this....<title>Your Page Title Here</title><meta name=”description” content=”description here”/>
• It is in the code at the top between the bit that says <head> and </head>
Three SEO Tips
• Unique Page Titles and Descriptions for each page in your meta tags
• Alt Tags on your images
A bit technical this bit so feel free to take a 5 min nap!
What is an Alt Tag?
• It is text that the website uses if the image doesn’t load.
• It gets read by Google
• It is code that is part of the image (if you have a content management system like Wordpress it is in the bit where you upload the image called Alternative Text)
Three SEO Tips
• Unique Page Titles and Descriptions for each page in your meta tags
• Alt Tags on your images
• Earn links don’t buy them
A bit technical this bit so feel free to take a 5 min nap!
How do I earn a link?
• Do something good and get talked about
• Write for a local paper or publication
• Get featured on a blog (www.weddingideasmag.com www.lovescarlett.com www.bridesupnorth.com and so on)
• Going back to the Social Media bit... Be helpful and be nice!
Three Tips For Blogging
• Blog Regular and Often
Blog Regular and Often
• As with Social Media (look for the link between them) Blogging on a regular basis will increase your traffic to your website naturally
• Once a week would be a good way forward Twice even better but quality over quantity
Three Tips For Blogging
• Blog Regular and Often
• Ask people what they would like to see on your blog
Ask people about blog subjects
• Ask your current customers what they would like you to tell them!
• Get ideas from family and friends
• Check out your analytics see if there are keywords people want answers to
Three Tips For Blogging
• Blog Regular and Often
• Ask people what they would like to see on your blog
• Ask industry experts to answer questions and be featured on your blog
Ask Experts to write for you to answer questions
• Build your reputation by getting them to blog for you
• Build your social footprint as they talk about being featured on your site
• Increase the people that know about your business
How does all this fit in with SEO?
• Creating good content using your blog
• Creating links through social media and guest blogging
• Building your reputation by talking to people
• Increasing your social footprint by publishing good content
• All of the above + A really good footprint to get your online presence moving in the right direction!
The Quick Fire Five For the Future
• Make sure your website is mobile friendly
• Always keep an eye open for new social media websites
• If you don’t understand get an expert to do it for you
• Don’t think about what you like think about what is good for your clients and visitors
• If you have a newsletter and you offer a free deal when people sign up......Please make it worthwhile!
Free doesn’t always work well
Helping Wedding Businesses Make An Online
Impact
THANK YOU FOR LISTENING
www.UKWEDDINGSEO.co.uk