Download - Harley davidson, inc 2009
![Page 1: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/1.jpg)
Harley Davidson, Inc 2009
![Page 2: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/2.jpg)
History of Harley Davidson
1903• Perusaha
an Harley Davidson Terbentuk
1947• Demand Motor
Harley Davidson mengalami kenaikan yang tajam “Exploded Demand”
• Harley Davidson menambah fasilitas di Milwaukee
1981• Senior
eksekutif membeli kembali H-D dari AMF
1987• Harley
Davidson berada di New York Exchange dan Share Marketnya berkembang “Growth”
![Page 3: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/3.jpg)
History of Harley Davidson
2003• Harley
Davidson Berulang Tahun ke 100
2008• Ulang Tahun
yang ke 105 & membuka museum project dari Produk Harley Davidson di Milwaukee
2008• Harley
Davidson mengakusisi MV Agusta
![Page 4: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/4.jpg)
Harley DavidsonVission & Mission
Mission
• We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycle, branded
products and services in selected market segments
Vission
• Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve its mutually beneficial relationships with
stakeholders
![Page 5: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/5.jpg)
Harley-Davidson, Inc. Organizational Structure: Executive Officers
![Page 6: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/6.jpg)
Harley-Davidson Motorcycle Shipments by Product Line
![Page 7: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/7.jpg)
Problem
• Bagaimana meningkatkan net income produk HD.
• Bagaimana meningkatkan sales di pasar internasional?
![Page 8: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/8.jpg)
Analisis Produk HD
Financial Services
![Page 9: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/9.jpg)
Analis Produk HD (part II)
Wholesale and retail financing (Agent, Insurance, Insurance Related product, Buell dealer and retail)
![Page 10: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/10.jpg)
Analisis Competitor
• Terbesar pertama dalam produksi MotorCycle• Berencana berkembang di Asia dan Eropa
• Honda ATV, Generators, Personal Watercraft, Snowblowers, Scooters.Honda• Terbesar kedua dalam produksi MotorCycle• Penjualannya turun di Jepang, US & EuropeYamaha
• Terbesar ke-Tiga dalam Produksi Motorcycle• Beroperasi di 190 Negara
• Cruiser, MotoCross, Ofroad, Scooter, Street & Touring ModelSuzuki• Snowmobile, Off-road vehicle, Victor Cruise & Touring MotorCycle• Berencana meningkatkan penjual sebesar 3.000.000 unit di tahun 2009Polaris• Menawarkan MotorCyle termasuk Leather suit, gloves,
boots dan other motorcycle apparelBMW• Merupakan perusahaan motorcycle yang juga membuat Mobil.
• Menjual di 20 Negara.Triumph
![Page 11: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/11.jpg)
Harley-Davidson Motorcycle Shipments by Region
![Page 12: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/12.jpg)
Strategi untuk Kondisi di USA
• Untuk sementara mengurangi penjualan HD di USA dikarenakan peluang yang kecil untuk memperoleh pendapatn.
• Hal ini dikarenakan adanya krisis ekonomi di USA yang menyebabkan konsumen lebih memilih menyimpan uangnya
![Page 13: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/13.jpg)
Strategi internasional
• Meningkatkan penjualan di pasar internasional yang potensial, yaitu:
1. Eropa (negara maju, pertumbuhan Moge sekitar 80%)
2. Asia Pasific (karena penjualan di asia pasific potensial ke dua)
![Page 14: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/14.jpg)
VALUE
![Page 15: Harley davidson, inc 2009](https://reader033.vdocuments.mx/reader033/viewer/2022061207/5485630fb4af9f870d8b4e0e/html5/thumbnails/15.jpg)
Thank You!