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FACEBOOK STATS AND CHARTS
A publication of
47HANDY
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47 Handy Facebook Stats and ChartsBy Amanda Sibley
Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing.
FOLLOW ME ON TWITTER@AMANDASIBLEY1
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brings your whole marketing world together in one, powerful, integrated system.
HUBSPOT’S ALL-IN-ONE MARKETING SOFTWARE
Get Found: Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations
LEADGENERATION
UBLOGGING &
SOCIAL MEDIA
qEMAIL &
AUTOMATION
M
SEARCH OPTIMIZATION
sMARKETINGANALYTICS
YLEAD
MANAGEMENT
gREQUEST A DEMO
HTTP://BIT.LY/GET-A-DEMO-OF-HS
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47 HANDY FACEBOOK STATS AND CHARTS 4
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your site. But how much do you really know about Facebook?
Who is actually using it, and for what? How can you best optimize your Facebook
presence to get the most return on your efforts?
By knowing who your audience is on Facebook, you will be able to engage with them
resonates with them. Read on to see some interesting and surprising statistics
about the social media giant we all know and love.
AN INTRODUCTION
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47 HANDY FACEBOOK STATS AND CHARTS 5
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Users of Facebook
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47 HANDY FACEBOOK STATS AND CHARTS 6
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G1
There are over 950 million people on Facebook worldwide.Source: Facebook
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47 HANDY FACEBOOK STATS AND CHARTS 7
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500 million users log into Facebookeach day. ...a 48% increase from 2010 to 2011.
2
Source: The Social Skinny 2012
welcome
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47 HANDY FACEBOOK STATS AND CHARTS 8
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Over 223 million people in Europe are on Facebook.
3
Source: Search Engine Journal
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47 HANDY FACEBOOK STATS AND CHARTS 9
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People ages 25-34 use Facebook the most.
4
Source: Emarketer 2012
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47 HANDY FACEBOOK STATS AND CHARTS 10
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5 are made every second.
UU UU U
5
Source: AllFacebook 2012
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47 HANDY FACEBOOK STATS AND CHARTS 11
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Facebook users are...
47% male
53% female
6Source: Emarketer
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47 HANDY FACEBOOK STATS AND CHARTS 12
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t
mid-week between 1-3pm
7
Source: Bit.ly blog
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47 HANDY FACEBOOK STATS AND CHARTS 13
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S
Engagement is 18% higher onThursdays & Fridays.
8
Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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47 HANDY FACEBOOK STATS AND CHARTS 14
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There are 83
million fake Facebook !
9
Source: CNN
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47 HANDY FACEBOOK STATS AND CHARTS 15
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300 million photos areuploaded each day.
10
Source: Gizmodo
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47 HANDY FACEBOOK STATS AND CHARTS 16
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The average
time spent on Facebook is 20 minutes per visit.Source: Infodocket
t11
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47 HANDY FACEBOOK STATS AND CHARTS 17
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ww510,000 comments are posted. w
293,000 statuses are
updated
136,000 photos
are uploaded
12
Source: The Social Skinny
Every 60 seconds...
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47 HANDY FACEBOOK STATS AND CHARTS 18
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of 18-24 year-olds check Facebook when they wake up.
13
Source: The Social Skinny
50%
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47 HANDY FACEBOOK STATS AND CHARTS 19
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Source: Infodocket 2012
14
1 in 5 page views in the US occurs on Facebook.
EE EE E
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47 HANDY FACEBOOK STATS AND CHARTS 20
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42% OF MARKETERS SAY FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.Source: State of Inbound Marketing 2012
15
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47 HANDY FACEBOOK STATS AND CHARTS 21
WWW.HUBSPOT.COM SHARE EBOOK{Brand engagement in 2011 increased by 176%
16
Source: State of Inbound Marketing, HubSpot 2012
{{
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47 HANDY FACEBOOK STATS AND CHARTS 22
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Facebook for Business
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47 HANDY FACEBOOK STATS AND CHARTS 23
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of marketers said so-cial media became more important to their marketing campaigns in the last 6 months.
17
Source: State of Inbound Marketing, HubSpot 2012
62%
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47 HANDY FACEBOOK STATS AND CHARTS 24
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Companies that acquired customers from Facebook:
Source: State of Inbound Marketing 2012
18
77%
B2C
43%
B2B
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47 HANDY FACEBOOK STATS AND CHARTS 25
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0%10%20%30%40%50%60%70%80%90%
100%
Retail/Wholesale Education Tech/Software Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook.
Source: State of Inbound Marketing, HubSpot 2012
19
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47 HANDY FACEBOOK STATS AND CHARTS 26
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of US companies have someone because of what they have posted on social media.
O
wSend them packing!
OO20
Source: The Social Skinny
8%
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47 HANDY FACEBOOK STATS AND CHARTS 27
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The number of businesses that say Facebook is critical or important to their business has increased by
Source: State of Inbound Marketing, HubSpot, March 2012
21
75%
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47 HANDY FACEBOOK STATS AND CHARTS 28
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80% of US social network users prefer to connect to brands through Facebook.
U22
jj
j Source: State of Inbound Marketing, HubSpot, March 2012
j j
j
j
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47 HANDY FACEBOOK STATS AND CHARTS 29
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Brands have seen a 46% increase in user engagement with the new business Timeline.
23
P
B N
Source: Simply Measured
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47 HANDY FACEBOOK STATS AND CHARTS 30
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Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline. V24
Source: Simply Measured
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47 HANDY FACEBOOK STATS AND CHARTS 31
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EwE
EEE
EEEE
Ratio of views to shares of Facebook comments:
Source: BuzzFeed
25
9:1
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47 HANDY FACEBOOK STATS AND CHARTS 32
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72% of marketers handle social media inhouse. H26
Source: State of Inbound Marketing, HubSpot 2012
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47 HANDY FACEBOOK STATS AND CHARTS 33
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Marketers struggle with lead generation on Facebook.
27
Source: SocialMediaExaminer
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47 HANDY FACEBOOK STATS AND CHARTS 34
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43% of people ages 20-29 use Facebook for marketing +11 hours per week.
t28
Source: SocialMediaExaminer
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ttt
t
t t
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47 HANDY FACEBOOK STATS AND CHARTS 35
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Auto-posting to Facebook decreases likes and comments by 70%. Source: Digital Buzz Blog 2012
,
,,
,
29
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47 HANDY FACEBOOK STATS AND CHARTS 36
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Social media has a 100% higher lead-to-close rate than outbound marketing.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
Social Media Outbound Marketing
Source: State of Inbound Marketing, HubSpot 2012
30
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47 HANDY FACEBOOK STATS AND CHARTS 37
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Small businesses spend 18% of their budgets on social media, the most out of all marketing channels.
31
Source: State of Inbound Marketing, HubSpot 2012
$
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47 HANDY FACEBOOK STATS AND CHARTS 38
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Retail Brands on Facebook
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47 HANDY FACEBOOK STATS AND CHARTS 39
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53% of shop-pers who clicked through from a friend’s Facebook page have made a purchase. $
32
Source: Sociablelabs
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47 HANDY FACEBOOK STATS AND CHARTS 40
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Consumers who followed a link to a retail site from Facebook spent an average of $102.59. z$102.59
33
Source: Bazaarvoice
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47 HANDY FACEBOOK STATS AND CHARTS 41
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51% of fans are more likely to purchase from brands they “Like” on Facebook.
34
Source: HubSpot
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47 HANDY FACEBOOK STATS AND CHARTS 42
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Friends of Fans
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47 HANDY FACEBOOK STATS AND CHARTS 43
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and advice they hear on
67% of US online
consumers trust information
Facebook.
35
Source: BlogHer
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47 HANDY FACEBOOK STATS AND CHARTS 44
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56% of people are more likely to recommend a brand after becoming a fan on Facebook.
Source: Digital Buzz Blog>
36
U
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47 HANDY FACEBOOK STATS AND CHARTS 45
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of U.S. online consumers have made a purchase based on recommendations from friends on Facebook.
37
33%Source: Fricay Corner: 10 Mobile Marketing Stats
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47 HANDY FACEBOOK STATS AND CHARTS 46
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70% of Facebook consumers follow links posted by family and friends. A
AAA38
Source: Pew Research
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47 HANDY FACEBOOK STATS AND CHARTS 47
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Fans and their friends bought 16% more fre-quently in stores when exposed to paid media from the brand.Source: The Power of the Like II, com-Score and Facebook, June 2012
]
39
$
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47 HANDY FACEBOOK STATS AND CHARTS 48
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Brands on Facebook extend their reach to friends of fans by 50-200%.
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40
Source: Comscoreg
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47 HANDY FACEBOOK STATS AND CHARTS 49
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Facebook Advertising
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47 HANDY FACEBOOK STATS AND CHARTS 50
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of marketers plan on using Facebook ads in the future.
41
Source: Social Media Today90%
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47 HANDY FACEBOOK STATS AND CHARTS 51
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56% of marketers have increased their Facebook ad budget for 2012.
42
Source: State of Inbound Marketing, HubSpot 2012
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47 HANDY FACEBOOK STATS AND CHARTS 52
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68% of marketers say that Facebook ads are effective in fan and customer acquisition.
#143
Source: Social Media Today
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47 HANDY FACEBOOK STATS AND CHARTS 53
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39% of advertisers on Facebook have driven
of their Face-book ads, and onto an external landing page. X
44
Source: Social Media Today
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47 HANDY FACEBOOK STATS AND CHARTS 54
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The average cost per click increased
45
Source: ClearSlide25% between Q4 2011
and Q1 2012.
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47 HANDY FACEBOOK STATS AND CHARTS 55
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%Average CPM: $.12
%Average cost per click:
$1.14
46The average Facebook advertising costs in 2012 are:Source: Social Bakers
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47 HANDY FACEBOOK STATS AND CHARTS 56
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95% of all wall posts are not answered by brands. >47
Source: Social Skinny
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