Halal Learning and Planning
For U
nive
rsiti
es, H
igh
Scho
ols,
Pris
ons,
H
ospi
tals
, Airl
ines
, and
mor
e!
Agenda
Our Aims What is Halal? The Global Halal Market The Muslim American Consumer A Portrait of UIC Muslims* Working with Food Vendor: By Phase Taking a Step Forward Appendix
Halal Advocates of America What Issues to look out for…
*Non-Statistical Data
Our Aims
Crea
ting
‘the
per
fect
stor
m’ f
or a
Hal
al P
rogr
am To provide reasonable avenues of Halal consumption on site
To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
To help carve a more unified and concrete ‘Halal Program’
To educate the Muslim and Non-Muslim consumer about the dimensions of Halal
What is Halal?
Wha
t we
unde
rsta
nd a
nd a
ccep
t as
Hal
al is
pur
e an
d w
hole
som
e fo
r us
to c
onsu
me
thro
ugh
Qur
an a
nd P
roph
etic
Scrip
ture
What We all Accept as Halal
Hand Slaughtered by a Muslim
God’s name recited audibly
Appropriate vessels cut
Quality Processing & Distribution
The 1,400 year old sign Halal inscribe
Universally recognised as the symbol of Halal
Handled with gentleness
The Global Halal Market
The
Hal
al p
rogr
am w
ill h
ave
a fa
r-re
achi
ng
posi
tive
impa
ct
Addressing the Muslim Market: Can You Afford Not To? By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.
“Many of the companies that have been most successful in reaching Muslim consumers have performed best in the food and beverage industry”
“…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”
“By developing appropriate strategies, companies in both the food production and retail sectors are reaping benefits from appealing to this fast growing market”
“The potential impact on the value chain of applying Muslim principles strictly is immense”
The Muslim American Consumer I
The
Pote
ntial
of t
he U
nite
d St
ates
Hal
al M
arke
t is
onl
y be
com
ing
appr
ecia
ted
According to a Wayne State University report in 2007: 6 to 8 million Muslims nationwide have a combined spending power
of USD $170 Billion annually
The average US Muslims annual income is 25% higher than the national average
60% of US Muslims are under 40
70% of US Muslims over 25 have a college education, compared to national average of 26%
30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average
The Muslim American Consumer II
The
Uni
ted
Stat
es M
uslim
Con
sum
er T
rend
is
Chan
ging
Dra
mati
cally
A Portrait of Muslims on Campus (SAMPLE)
The
Mus
lim st
uden
t pop
ulati
on a
t the
U
nive
rsity
of X
is a
siza
ble
num
ber.
Over 900+ Muslim base Undergraduate Students Graduate Faculty
Comprised of various cultural and racial backgrounds
High percentage of Muslims eat outside due to in-campus limits
Associated with religion and non-religion based organizations : Muslim Student Association Pakistan Student Organization Muslim Student Action Network Muslim Women’s Association Arab American Association of Engineers and Architects And others…
And more !
Working with Vendor (Sample)
Hav
ing
Tran
spar
ency
is th
e Ke
y to
Suc
cess Research Halal suppliers
alongside vendor who fulfills universal Halal criteria and catering
Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus
American vs. Traditional
Packaged vs. Fresh
Understand Muslim marketing channels
Select suitable supplier(s) based on best compliancy standards and reasonable price
Exhibit transparency with vendor and supplier contract details
Secure quality control around processed Halal, distribution, transportation, and storage categories
Create a Halal pilot program, if necessary, and measure progress
Continue to survey various groups and members on quality and variety at this stage
Gather demand/ supply and financial results from outlets who applied Halal pilot program
Officially launch and market Halal products to the whole student body
Establish joint alliances with other organizations inclined to Halal
Promote programs to help introduce student body to the Halal opportunity
Continue Quality and Variety surveys
Full Launch Phase
Initiate Vendor review process against possible suppliers
Review universal Halal compliancy with an independent auditing body (Halal Advocates)
Present sample dishes or products for ‘taste testing’
Have student bodies judge on quality and variety
*Pilot PhaseSourcing PhaseSampling PhaseResearch Phase
*If necessary
Taking a Step Forward
Esta
blis
h co
llabo
ratio
n at
eac
h pr
oces
s le
vel a
nd
prod
uce
actio
n ite
ms,
if p
ossi
ble
Working Session: What’s Next?
Thank You For Your Time!
Hal
al A
dvoc
ates
of A
mer
ica
Appendix
What issues to look out for…
The
Hal
al b
rand
is o
ne o
f the
mos
t abu
sed
bran
ds in
the
wor
ld to
day
due
to it
s m
arke
t po
tenti
al
Machine Slaughtered Chicken
Allah’s (God) name not being said
Non Muslim Slaughter Men
Questionable Slaughter and Stunning Methods
Cross Contamination in Processingand Distribution Facilities
Store-Level Abuse of Halal Products and its mishandling, mixing, etc.
The Halal Advocates of America
An in
depe
nden
t org
aniza
tion
repr
esen
ting
the
inte
rest
of t
he M
uslim
com
mun
ity fo
r pur
e H
alal
An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America
Driven by knowledgeable and experienced community leaders and members from coast to coast
Supported by various consumer support channels across several regions and organized by local advocacy chapters
The largest independent body of Halal activists in America