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GLOBAL HEALTHDRIVES DESIGN NOW
ZEN CHUHACKINGMEDICINE.MIT.EDU
HEALTH EXPERIENCE DESIGN CONFERENCE
MARCH 25, 2013
© ZEN CHU 2010
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CHINA + INDIA DRIVING HEALTHCARE INNOVATION
NOW
MAJOR SYSTEMIC DIFFERENCES
MASSIVE DESIGN OPPORTUNITY
© ZEN CHU 2010
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• MOBILE + SMARTPHONE PENETRATION
• EMERGING MIDDLE CLASS
• DISEASES OF AFFLUENCE ACCELERATING
• BIG DIFFERENCES BETWEEN CHINA, INDIA, OTHER EMERGING MARKETS
• AGING DEMOGRAPHICS
• ONE-CHILD POLICY
• PUBLIC HEALTH PRIORITIES
MACRO TRENDSDRIVING GLOBAL HEALTHCARE GROWTH
© ZEN CHU 2010
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MULTINATIONAL COMPANIES ALREADY FOCUSED ON HUGE GROWTH IN CHINA + INDIA
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MASSIVE HIGH-VOLUME TOP TIER HOSPITALS© ZEN CHU 2010
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MASSIVE PATIENT LOAD > EXTREME DOCTOR SHORTAGE© ZEN CHU 2010
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3 MIN CONSULT: CLINICAL ALGORITHMS MUST BE DIFFERENT© ZEN CHU 2010
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NO HIPAA PRIVACY RULES TO IMPEDE WORKFLOW + ENGAGEMENT
LAB R
ESULTS
© ZEN CHU 2010
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HUGE SPECTRUM OF QUALITY + COSTS
FORTIS PREMIUM HOSPITAL RURAL CLINIC LAB
SOME NEXT TO ONE ANOTHER
© ZEN CHU 2010
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DRIVING DOWN / UP HEALTH PYRAMID
TOWNSHIP
HOSPTIER 1 CITIES
RURAL
SMALL
HOSPITA
L SIZE >
500 B
EDS
LARGE CITY SIZE SMALL
VILLAGE
TIER 1
HOSP
?
?
REGIONAL + RACIAL/GENETIC DIFFERENCES© ZEN CHU 2010
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SCALING MEDICINEENABLED BY TECHNOLOGY + DESIGN
VIPs
PREMIUM
MIDDLE CLASS
COVERED BY BASICINSURANCE
1.3B PATIENTS 1.4M DOCS >> 3M BY 2020
DEMAND
SUPPLY
PAIN + MORTALITY MUCH GREATER SCARCITY IN EMERGING MARKETS
© ZEN CHU 2010
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HEALTHCARE METRICS
CHEAP IS NOT ENOUGH!
FASTERCHEAPER
BETTER
© ZEN CHU 2010
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HEALTHCARE METRICS
CAPACITY
TRUST + WORKFLOW ESSENTIAL
CONVENIENCE
TRUST
FASTERCHEAPER
BETTER
© ZEN CHU 2010
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TECHNIQUES FOR SCALING MEDICINE
• CREATE NEW EXPERIENCE
• INCREASE CAPACITY
• FIND PROVIDER with EXTRA CAPACITY
• CREATE NEW PLACE or NEW SERVICE
• DE-SKILL COMPLEX DIAGNOSTIC
• PATIENT SELF-SERVICE
© ZEN CHU 2010
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CULTURE OF CONSUMER-PAY HEALTHCARE
CASH MACHINES
© ZEN CHU 2010
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PRIVATE-PAY CONSUMER-DRIVEN HEALTHCARE IN MALLS© ZEN CHU 2010
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• HOSPITAL FACILITIES
• DIAGNOSTIC IMAGING + TESTS
• DRUG FORMULARY + INVENTORY
• SURGICAL TOOLS + IMPLANTS
• UNEVENLY DISTRIBUTED
THEY HAVE HARDWARE...
© ZEN CHU 2010
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• PRIMARY CARE PROVIDERS
• CONTINUITY OF CARE
• CONTINUING EDUCATION ACCESS
PATIENTS + PROVIDERS
• EVIDENCE-BASED PROTOCOLS
• DISTRIBUTION INFRASTRUCTURE
• OFTEN MISALIGNED INCENTIVES OF DOCTORS + HOSPITALS
...BUT LACK “SOFTWARE”
© ZEN CHU 2010
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USER-CENTRIC DESIGN THINKING IS REVOLUTIONARY
FASTER + CHEAPER PRODUCT LAUNCHES
MASSIVE DESIGN OPPORTUNITYBUT MUST USE
LOCAL KNOWLEDGE© ZEN CHU 2010
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BASIC HEALTH LITERACY: CHANGE NAME FROM CARDIOLOGY
NOT CARDIOLOGY!
© ZEN CHU 2010
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DESIGN THINKING OVERCOMES CULTURE
WOMEN SCIENTISTS WERE BETTER AT USER DESIGN + STORYTELLING
© ZEN CHU 2010
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MEDICAL DEVICE RAPID PROTOTYPING
© ZEN CHU 2010
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• MASSIVE OPPORTUNITY + MISSION
• INNOVATION + DATA THERE FIRST
• MULTINATIONAL COMPANIES THERE NOW
• ENTREPRENEURS ARE HEADING THERE
• LOWER REGULATION, NO HIPAA
• MORE CLINICAL DATA DRIVEN THERE
• US/EU DESIGNS NOT APPROPRIATE
CHINA + INDIA WILL LEAD
© ZEN CHU 2010
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H@CK + DESIGN FOR GLOBAL HEALTH!
OBSERVE + DESIGN IN EMERGING MKTS... THEN... NEW DISRUPTIVE PRODUCTS BOOMERANG BACK TO US/EU
AboutMe.com/ZenVen
HackingMedicine.MIT.eduTwitter: #HackingMedicine @hackmedMIT
© ZEN CHU 2010