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Jennifer Bennett, CVA Senior Manager, Education & Training
VolunteerMatch [email protected]
@JenBennettCVA
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Agenda • VolunteerMatch Overview
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities Using Best Practices
• Introduction to VolunteerMatch
• Things to Remember
• Q&A
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VolunteerMatch Overview “VolunteerMatch strengthens communities by making it easier for good
people and good causes to connect.” 97,133 nonprofits… 83,183 Active Opportunities…. 7,678,925 referrals since 1998
• VolunteerMatch has been around for 16 years, and is the top-ranked website for online volunteer recruitment and employee-volunteer programs
• Our Learning Center offers over 20 webinar topics focused on volunteer management and VolunteerMatch tools, serving an audience of over 6,000 attendees each year
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Recruiting Volunteers Online
• Another Tool to Recruit Volunteers – VolunteerMatch User Survey
• VolunteerMatch Research – 100 High Referring Listings – 100 Listings with no referrals
• Best Practices
– Help your listings stand out and find the “right” volunteers
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8 Easy Steps for Recruiting Online • Make the Title Work for You
– Catchy, Fun, Interesting
• Keep it Brief – One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand
– No Jargon, no acronyms
• Make an Impact – Include a Strong Call to Action
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8 Easy Steps for Recruiting Online • Provide Direction and Support
– Time Commitment, Training, Restrictions
• Make it Visually Appealing – Include Pictures, Graphics. Make use of White Space.
• Remember to Edit
– Grammar, Spelling
• View your Listing as a Volunteer – Use a Critical Eye.
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Best Practices for VolunteerMatch
• Title Stands Out – Call to Action
• Make Good Use of First Sentence – Visible to prospective volunteers
• Brainstorm and Use Keywords – What kinds of volunteers do you want to find you
• Keep Referrals on VolunteerMatch – Information is only useful if volunteers click ‘I Want
to Help!’
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Make Your Title Work For You
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Review Real Opportunities
Let’s take a look at some examples of good descriptions and those that could use some work.
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Using Best Practices
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Office Support
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A Listing that Needs Work
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A Listing using more Best Practices
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Make the Most of VolunteerMatch
• Create an account – Use the coupon code for Premium Account tools
• Intro to your dashboard – Learn all the ins and outs
• Do more with premium tools – Enhance your outreach and connection
• Create a listing and start recruiting! – Walk through the steps and learn how to share your
listing using social media
Create an Account
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Hover over the Nonprofit dropdown and click Get Started
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Remember… Your VolunteerMatch listing may be the first time a volunteer learns about your organization:
• Use language that is welcoming • Clearly state needs and impacts • Outline any potential ‘deal breakers’ • Craft opportunities that will attract the volunteers you need
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Resources Learning Center Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Support Account support or review help topics – Click Support at the top of any page
https://volunteermatch.zendesk.com/hc/en-us
GuideStar Coupon Code: Go the to the Benefits Section of the GuideStar Exchange to find your coupon code!
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Thanks for attending! Join us online:
Like us on Facebook: www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:
Jennifer Bennett (415) 321-3639 @JenBennettCVA [email protected]
