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Guerrilla v. Marketing v. NowBy CASSONI
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It’s 1810
Artist : Jacques-Louis David - 1800
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Guerrilla Warfare
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Guerrilla=
small war
Guerrilla War
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1983
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Guerrilla Marketing?
“A BODY OF UNCONVENTIONAL
WAYS OF PERFORMINGMARKETING ACTIVITIES
ON A LOW BUDGET”
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My take ...
Marketing activity done without permission
The art of getting big results from little spend
Roots are in graffiti
Image : Banksy
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Why?
Flickr : embleton
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Then big brands got involved
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And Now?
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Guerrilla Marketing has become cliché
Image : artistquoteoftheday.wordpress.com/2009/09/30/
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Hijacking media
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Create your own media
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Innovate
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Unsuspecting
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A fresh approach... to going big
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... to going small
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... to going odd!
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We’re in an era of...
Engagement/EntertainmentInteraction/participation
Creating conversationMarketing... not necessarily advertising
...and above all IDEAS
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To sum up
Credit - “The brand gap” by Marty Neumeier
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The B bit
Credit - “The brand gap” by Marty Neumeier
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