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Presented by Attack! Event Staffing, Field Support & Guerrilla Services
GUERRILLA PROJECTIONSGUERRILLA PROJECTIONS
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Brief Introduction
to
Attack!
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Attack! is a field marketing agency, partnering with agencies toprovide staffing resources, promotional support, logistics, andfulfillment focused on developing successful brand experiences.
Attack! is a field marketing agency, partnering with agencies toprovide staffing resources, promotional support, logistics, andfulfillment focused on developing successful brand experiences.
At the core of our success is turn-key field marketing services,enabling agencies to deliver the best in field marketing, guerrilla andnon-traditional marketing, and out-of-home media.
At the core of our success is turn-key field marketing services,enabling agencies to deliver the best in field marketing, guerrilla andnon-traditional marketing, and out-of-home media.
We have been executing Guerrilla Projections projects for over four years. We are your experts in the field.
We have been executing Guerrilla Projections projects for over four years. We are your experts in the field.
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Mobile Billboards of Light. The Brightest Billboards in Town.
Guerrilla Projections as a Marketing ServiceII.
Innovative
Mobile
Interactive
Full Motion Display of Brand Content
Intriguing
Billboard of Lights
1/3 of the Cost of Traditional Billboards
Supports Various Add-Ons
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The Evolution of Guerrilla Projections & Options for Execution
III.
THEN: Still images NOW: Full-motion, high quality
sound, interactivity
ENDLESS CHOICESStand alone projections
Added element to an existing execution
Event hosting
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INTERACTIVITY
Gaming
Texting/SMS
Driving to Website/Phone #
The Evolution of Guerrilla Projections & Options for ExecutionIII.
Agency: SS+K
Source: http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1003668746
Source: http://www.txtualhealing.com/
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INTERACTIVITY Brand Ambassadors
FM Transmissions
Bluetooth Broadcasts
The Evolution of Guerrilla Projections & Options for ExecutionIII.
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GREEN DAY
Program Objective: Increase excitement and build
awareness of Green Day·s latest album the week prior to its
release.
Winning Strategy:
Execution focused on areas surrounding Green Day·svarious press stops in NYC
Guerrilla projectionists bounce 20·x30· Green Dayfootage on open building walls in busy areas of the city,while speakers streamed clips from the new album
3,000 posters distributed, 250 stencils sprayed
Case StudiesIV.
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Case StudiesIV.
RED BULLS NEW YORK
Program Objective: Increase fan awareness and interest
in the New York Red Bulls· Major League Soccer opener.
Winning Strategy:
Execution focused on high-traffic NYC locations
30·x30· projections
Soccer players supporting the projection on street
5 nights of execution
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FHM
Massive projection of FHM·s upcoming ´World·s Sexiest
Womanµ feature
Timed for the exact moment the lights turned off
10 minutes long
One police complaint: projection van was illegallyparked
Not many impressions at scene, but invaluable
impressions via the media (estimated 40 million)
Recent Trends from the FieldIV.
MINI COOPER
Massive projection of MINI·s new model, the Clubman
Executed in Messeturm, Frankfurt
Ran for 3 nights, then was stopped by the city
Projection was approximately 86x118 meters
Agency: Cunning StuntsSource: http://images.businessweek.com/ss/07/02/0209_guerrilla/source/10.htm
Source: http://www.billboardom.com
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Illegality (Permission based projections)
Fines
Expensive equipment
Weather
Seasonality
Risks & PitfallsV.
Agency: DeutschSource: http://cityroom.blogs.nytimes.com/2009/03/10/guerrilla-marketing-without-the-headache/
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1. Set expectations for size
2. Be aware of your backdrop
3. Ideal loop time: 30 seconds
4. Choose locations wisely (high foot traffic)
5. The higher the lumens, the better
6. 1 location per night is ideal, but select a back-uplocation or two in case you·re asked to move
7. Thursday, Friday, and Saturday are ideal execution
nights
8. Insure all equipment
9. Hire tech-savvy staff
10. Test equipment
Top 10 Helpful TipsVII.
Agency: National Media Services
Source: http://www/nationalmediaservicesinc.com
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Questions?Jeffrey Lee
Office: 323-454-4472 ext: 231Email: [email protected]
www.attackmarketing.net
ThankYou!Contact us for more information on Guerrilla
Projections