GTA 4 Mind Map

Grand Theft Auto Marketing Techniques

Synergy: releasing both the magazine and trailer together

Guerrilla marketing was used to promote GTA4 by putting up wanted posters over New York with the main character of the game.

Viral marketing was used by setting up spoof websites to be found by fans who’d spread the word.

Rockstar brought the game out on both Xbox and PS3 at the same time to get profits at their highest as they are both so popular.

Many internet videos were released such as the “Things will be different” video .

Graffiti was painted all around New York, Soho of the characters and parts of the game.