AGRICULTURAL PRODUCTIVITY GAP:THE OPPORTUNITY FOR MOBILE
Farmers in developing countries are less productive than their peers in developed markets. One of the reasons for this is their lack of access to critical information such as weather forecasts and tips on combatting pests and diseases.
LABOUR FORCE IN AGRICULTURE PRODUCE PER HECTARE MOBILE PHONE PENETRATION
DEVE
LOPE
D W
ORLD
(15%
OF
WOR
LD P
OPUL
ATIO
N)DE
VELO
PING
WOR
LD(8
5% O
F W
ORLD
POP
ULAT
ION)
THE OPPORTUNITY FOR MOBILE:CLOSING THE INFORMATION GAPMobile technology can bridge the information gap faced by farmers. With better access to quality and actionable information, farmers can make more informed decisions and boost their productivity and income.
Mobile phone penetration rate= Ratio of the total of mobile connections to the total population. (NB. Represents penetration by connections, which can surpass 100% due to multiple SIM ownership)
Sources: GSMA, The World Bank, CIA- The World Factbook, FAOSTAT
Design: www.richardscottdesign.co.uk
What is theweather forecastand when shall
I plant?
How do Iprotect my my crops and livestock from
disease?
How can I get the best price for my
harvest?
*predicted mobile penetration rate (GSMA)
website: www.gsma.com/magriemail: [email protected]: @GSMAmAgri
40%
2400kg
4000kg
= 1,100,000,000 PEOPLE
3%= 16,000,000 PEOPLE
Crops yields indeveloping countriesare 60% of the yields
in the developedworld
99% of allpeople working in agriculture live in
developingcountries
2000
4%24%
70%101%
118%
2005 2010
2011
2014*
