Download - Growing the Game in Mexico
Welcome to Mexico Rugby! Presentation at the IRB Growing the Game Conference 2014
Alberto Ruiz Luca de Tena CEO & Director of Rugby , Federación Mexicana de Rugby
1970s 1930s 2000s 2010s
30 75 120
15,000
PLAYER PARTICIPATION
RUGBY MEXICO IS WHAT WE DREAMT
BOOMING
2009 2014
2009
35
2014
217
2009
3
2014
35
UNIVERSITIES TEAMS WOMEN’S
2009
25
2014
750
MEN’S 15s
U19 15s
WOMEN’S AUTUMN WINTER
UNIVERSITY TOURNAMENT
PRE-TEEN FESTIVALS
DOMESTIC COMPETITION
SEVENS CIRCUIT
COACHES REFEREES
TOURNAMENTS
NATIONAL T&E CONGRESS
REGIONAL T&E WORKSHOP
STATE T&E COURSES
JAN
FEB
MAR APR MAY JUN
JUL
AUG
SEPT OCT NOV DEC
7s 15s
TRAINING & EDUCATION SEASON
School Rugby Tech for PE Teachers FM
RU
Administrators
Level I FMRU
• Combining the IRB curriculum with contextual courses
COMPETITIVE NATIONAL TEAMS
Varonil Mayor Varonil Mayor Varonil M22 Varonil M19 Femenil Mayor
Rugby 7s Olímpico Rugby 15s
TOGETHER, STRONGER
PEOPLE & CONTEXT ALLIANCES & FUNDING
ADMINISTRATORS VOLUNTEERS
APPROACH & MINDSET
• Annual workshop to align goals, make agreements and provide solutions for growtn.
PERLA CARLOS
•61 teams •U23, U20 & U17 •Boys and girls
YOUTH OLYMPIC GAMES
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
OPTIMISED ENGINE
PEOPLE & CONTEXT ALLIANCES & FUNDING
Alberto Ruiz
Guillaume Berron
Rubén Duque
Simon Pierre
Nicolas Utrilla
Heriberto
Lachica
TRAINER
EDUCATO
R
COACH I
REFEREE I
EDUCATO
R
COACH I
REFEREE I
EDUCATO
R
COACH I
REFEREE I
EDUCATO
R
COACH I
REFEREE I
S&C I
COACH I
REFEREE I
EDUCATO
R
COACH I
REFEREE I
ADMINISTRATOR
• Active and recognised Board
• Multitask young staff
• Multidisciplinary team
APPROACH & MINDSET
• 2 staff training sessions per year to upskill in technical, labour and corporate areas.
PLAN & REVIEW
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
Trust and collaboration with the main international and national sport bodies:
2012 - 2015 2007 - 2011 2016-2019
2014
2007 2007
2013
RUGBY ENGINEERING
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
INVENT, DESIGN, BUILD and IMPROVE :
Mexico’s local rugby facilitator
GOVERNANCE
ADMINISTRATION
COMMUNITY DEVELOPMENT
TOURNAMENTS
TRAINING & EDUCATION
PERFORMANCE
Governance
Administration
Community development
Tournaments
Training & Education
Performance
SERVICES
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
PLA
YER
S
CO
AC
HES
REF
EREE
S
AD
MIN
ISTR
ATO
RS
VO
LUN
TEER
S
FAC
ILIT
IES
EQU
IPM
ENT
PRETEEN TEEN
UNIVERSITY SENIOR
VETERANS
WOMENS
COACHES PLAYERS REFEREES ADMINISTRATORS
VOLUNTEERS FACILITIES
EQUIPMENT
BASICS
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
PLA
YER
S
CO
AC
HES
REF
EREE
S
AD
MIN
ISTR
ATO
RS
VO
LUN
TEER
S
FAC
ILIT
IES
EQU
IPM
ENT
GOVERNANCE
ADMINISTRATION
COMMUNITY DEVELOPMENT
TOURNAMENTS
TRAINING & EDUCATION
PERFORMANCE
RUGBY
PRETEEN TEEN
UNIVERSITY SENIOR
VETERANS WOMENS
OPERATIONS
TECHNICAL
FINANCIAL
COMMERCIAL
safe · fun · competitive
RUGBY MODEL
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
NATIONAL UNION
STATE UNION
CLUB & TEAMS
ALIGNED RUGBY MODEL
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
REGIONAL DEVELOPMENT
PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET
96-128 development visits
per year
YOUTH · GIRLS & BOYS
11,049 people
181 kits delivered
4,113 women of ages from 5
to 22 years old
124 locations
6,936 men of ages from 5 to
26 years old
2 years old programme
59 schools
20 universities
RESULTS SO FAR
35 CITIES · 23 STATES MEXICO
UK & IRELAND
SOUTHAFRICA COLOMBIA NEW ZEALAND
JAPAN
0 400 km
Manual to start
Playing Rugby LEVEL 1 iRB
COACHES
LEVEL 1 iRB
REFEREES
LEVEL 1 FMRU
ADMINISTRATORS
Rugby 5 steps
PHASE 1 & 2 PHASE 3
0 2 4 6 MONTHS
TAG TOUCH HOLD TACKLE
Rugby kit Online support Training Link with clubs
START FROM CERO
5 STEPS TO PLAY
THE GAME
Method Tournaments
MIX STRATEGY
SHOOT OUT · PROJECTS LASER · MACROPROJECTS
38
22
21
62
19
62
35
1 x location 15-20 x location
NATIONAL TEAM
NATIONAL U23 & U20
STATE U23, U20 & U17
MUNICIPALITY
SCHOOL
S S S S S
From your school, neighborhood, …
… to the Youth Olympic Games
FROM THE SCHOOL TO THE PODIUM
LOCALY PRODUCED
+/- 300 kits +/- 60 kits
DIPLOMA
INFORMATIVE SESSIONS
• 39 sessions delivered in 2014 • Reaching out to 18 states, 1,613 people
• Targeting big audiences (PE teachers, school rep.)
• 1 hour duration
• Introduces: o the values o history of Rugby in Mexico o basics of Rugby on and off the field o Invitation to join the programme
video DREAM
play BECOME
Could I?
I can! I am!
VIDEO SHOWING · 5 min PLAYING THE GAME · 25 min
1 2
3 4
5
INTRODUCTION · 30 minutes
Duro y luchador
Afable y abierto
Colaborador y tolerante
Auto-control y moderado
Perseverante
Noble y respetuoso
SCHOOL OF LIFE RUGBY VALUES
DISCIPLINE Rules · Regulation
RESPECT Global · Referee · Coach ·
Team mates · Parents · Friends
INTEGRITY Honesty · Fair play
PASSION Enthusiasm · Emotions ·
Belonging
SOLIDARITY Spiriti· Friendship · Loyalty ·
Chamaradership · Team
CHARACTER BUILDING
“Rugby promotes health, teamwork and friendships. In this difficult times Rugby offers an opportunity for fun and education.” Ban Ki Moon
“Rugby is a great addition to the Olympic movement. Rugby players are like decathletes.” Sebastian Coe
“Rugby is a friendly and tough sport; there is no violence but great loyalty and respect.“ Pope Francisco
CHEAP TRADITION
FIGHTS OBESITY
OLYMPIC
COURAGE & CONTACT
NEW & GLOBAL
SAFE & FUN
TEAM & UNION
COMPLETE SPORT
OVERALL ATTRACTIVENESS
RUGBY VALUES CARDS
P S
D D R
I
S
D R
I P
D R I P S
D R I P S
P S
R I
JUL AGO SEP OCT NOV DIC
Each session activates the Values of
the Game through cards that explain
the values to the kids with examples
in life and Rugby.
PASIÓN INTEGRIDAD
RESPETO DISCIPLINA
SOLIDARIDAD P I R D
S
PARTNERS IN VALUES
• Municipal, state and national organisations willing to grab the social benefits that Rugby provides.
Get Into Rugby Manager
Regionals Coordinator
State Coordinator
Local leaders / promotors
Get Into Rugby Ambassadors
ISSUES · LEADERSHIP
ISSUES · BRANDING & DELIVERY
NEXT· WOMEN SPECIFIC
NEXT· PATHWAY
SCHOOL CLUB STATE MEXICO UNIVERSITY
Teen
U19 U16
Pre-teen
U14 U12 U10 U8
Universtity Senior Veterans
INTEGRAL RUGBY PATHWAY that combines:
• Contact & non contact • Players, Coaches, Refereees, Administrators, … • Educational curriculum
NEXT· SPONSOR
Taking advantage of:
• Fight agaings obesity
• Values
• Team sport
KEEP DREAMING
WORKING HARD
2. ALLIANCES & FUNDING
1. PEOPLE & CONTEXT
3. APPROACH & MINDSET
¡Mexico Rugby! N E X T ?
2014
¡GRACIAS!
www.mexrugby.com
RugbyMexicoFMRU
w Rugby_Mexico
d Vicente Segura # 10-2 Col. Lomas Sotelo [e] [email protected] [t] (+52 55) 55 76 12 74
Chief Executive Officer & Director of Rugby Alberto Ruiz Luca de Tena [e] [email protected] [c] +52 1 55 3207 8544