GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE1
Growing
Tallahassee’s
College
Educated
Workforce
Final,condensedreport RESEARCHFINDINGSANDRECOMMENDATIONS
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE2
INCLUDEDINTHISPRESENTATION
SelectGoalsofthisProject:
1. IdentifyabaselinecollegegraduateretentionfigurefortheTallahasseeregion.
2. Betterunderstandwhystudentschoosetostayorleaveupongraduation.
3. IntegraterecommendationswithexistingcommunityprojectstoleverageandenhanceTallahassee’screativeeconomy.
TA L L A H A S S E E
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE3
CurrentstudentsandrecentgradsagreethatTallahasseeisagreatplacetogotocollegeortoraiseafamily.
ê
Butthehighcollegetownratingisalmostentirelybasedontheiron-campusexperiencesandrelationships.
ê
Tallahassee– thecity&statecapital– hasminimalimpactontheirinitialcollegechoiceoreventualcollegecareer.
ê
Whileenrolled,theydonotdevelopafirst-handappreciationforTallahassee’ssocialandprofessionalofferings.
ê
Asaresult,theydonotperceiveTallahasseeashavingthequalityoflifeamenitiesorcareeropportunitiesavailableelsewhere.
ê
Theresult:TheydonotseeTallahasseeasagoodcareerchoice.
BOILINGITALLDOWN
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE4
nSTILLINTALLAHASSEEnNOWLIVINGELSEWHERE
RETENTION::BYSCHOOL
OVERALLGRADUATERETENTIONRATE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
73%leavers
27%Stayers
OVERALL
15%
NATIVE
82%
18%
FAMU
80%
20%
FSU
38%
62%
TCC
150 1039 228
11 8
50
nINITIALLYNATIVE
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE5
TopFL.Destinations
TampaBay 21%
Miami/SouthFL. 20%
Orlando 18%
Jacksonville 14%
W.PalmBeach 9%
31%
42%
27%
OVERALL
MostPopular- elsewhere
Atlanta,WashingtonD.C.Charlotte,NewYorkCity
LEFTFLORIDA
ELSEWHEREINFLORIDA
STILLINTALLAHASSEE
2004-06TALLAHASSEEGRADS::WHEREARETHEYNOW
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
BASEDON980RESPONSES
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE6
Characteristicsofthoseemployedfull-timeinTallahassee:
• 42%haveaMaster’sdegreeorhigher• 53%internedlocallywhileincollege• 62%arenotoriginallyfromhere
CurrentStatus
1. EmployedFT 69%
2. EnrolledFT 15%
3. EmployedPT 8%
4. Unemployed 5%
31%
42%
27%
OVERALL
STILLINTALLAHASSEE
TopIndustries
1. Government 24%
2. Education 23%
3. Prof. Services 14%
4. Non-profits 10%
5. Fin.Services 8%
6. Healthcare 7%
7. IT 5%
WHATTHOSEWHOSTAYEDINTALLAHASSEEAREDOINGNOW
BASEDON390RESPONSES
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE7
OVERALLGRADUATERETENTIONRATES…INFLUENCEOFINTERNSHIPS
nSTILLINTALLAHASSEE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
73%
27%
OVERALL
62%
38%
InternedLocally
73%
27%
Didn’tIntern
nNOWLIVINGELSEWHERE
IMPACTofINTERNSHIPS
426
91%
9%InternedElsewhere
85%
15%
Here+Elsewhere
202 99 690
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE8
Interning locally does improve perceptions …
…butonly40%ofthestudentspolledhaveorplantodoalocalinternship.
ENROLLEDSTUDENTSURVEY::THEIMPACTOFINTERNSHIPS
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE9
51%plantoleave
27%undecided
22%plantostay
weighted
32%
24%
14%
12%
8%
KEYREASONS
FORLEAVINGTALLAHASSEE
CURRENTSTUDENTS::FUTUREPLANS
ENROLLEDSTUDENTS
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE10
TOPTAKEAWAYSFROMENROLLEDSTUDENTS
1. Greatplaceforcollege,but…-- It’swhereyou“getyourdegreeandgo.”-- StigmaassociatedwithstayinginTallahassee.-- Veryfamily-oriented,so“notforme.”-- “FSUjusthappenstobeinTallahassee.”-- StudentshavemuchmorepositiveperceptionsofAtlanta,Miami,andOrlando.
2. Interestedindoingmoreoff-campus,but…-- Don’tknowwheretogoorwhattodo.-- Verylowperceptionsofshoppingoptions.-- Noestablishedmeansofgettinglocalinfo.-- LittleassociationwithTallahasseeasacapitalcity.
3. Feellittleconnectiontoarea-- Notamajorfactorindecisiontoenroll-- Statecapitalhaslittleperceivedvalue-- Nostrongconnectiontodowntown-- “Wedon’tstickaroundbecausewedon’tknowTallahassee.”-- BelieveTallahasseeisprobablybetterthanitappears,butthere’scurrentlylittleevidence.
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE11
(cont.)TOPTAKEAWAYS
4. Largelyunawareoflocalcareeropportunities-- Businesscommunityhasnopresenceoncampus.-- Verylittleinteractionwithlocalemployers.-- “Wedon’tstickaroundbecausewedon’tknow.-- Biginterestinnetworkingwithcommunityleaders-- “Accesstocapitalshouldbeincredible,butisn’t.”-- Strongsenseopportunitiesarebetterelsewhere.
5. “Wordofmouth”standsalone-- 80%learnwhat’shappeningfromfriends-- Noclearresourceforlocalinformationorevents-- Ifstudentsknewmoretheywoulddomore-- Wordofmouth,Web,andflyersarekey-- Networkofon-campusconnectorsamust
6. Other-- “BlackFAMUandblackFSUdon’tmix.”-- Highcostofairtravelisanissueforsome.-- OnlyFSUwantsmoreinter-campusactivities-- “It’sabenefittohaveacapitalhere,butwedon’tcapitalizeonit.”
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE12
Students Colleges Employers Community Government
BRINGINGITALLTOGETHER
WORKTOGETHERTOELEVATEPERCEPTIONSOFTALLAHASSEEASAGREATPLACETOLAUNCHYOURCAREER.
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE13
TALLAHASSEESTUDENTENGAGEMENTPROJECT::SUGGESTEDSTRATEGIES
1.
2.
3.
4.
5.
BuildcommunicationsbridgeProvidestudentswithimmediate,easyaccesstoinformationonTallahassee.
RecruitstudentambassadorsWorkwithateamofstudentsoneachCampuswhowillspreadtheword.
EnlistthecommunityEncouragelocalleaders&organizationstoinvolvestudentsintheirownefforts.
RaiseCapitalCityawarenessElevateawarenessofcapitalcitystatusandhowtotakefulladvantageofit.
TalkupthelocaleconomyIncreasestudentawarenessofkeylocalemployers&coolcareeropportunities
Improve student perceptions of Tallahasseeas much more than a college town … a greatplace to launch your career.
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE14
TALLAHASSEECOREMESSAGINGATTRIBUTES
UniversitytownpersonaeTallahasseeFilmFestivalOpen-mindedYPorganizationsMulticulturalhistoryTheNewSouthRailroadSquare[GainesStreet]
DowntownGet-downSpringtimeTallahasseeSouthernhospitalityTallahasseeWelcome
CommunitylivingenvironmentsProximitytoATL,JAX,Orlando
[shopping]
PowerCenterInternshipsMiniD.C.MakeyourmarkForcommunity…YPorgs
OutdooractivitiesNaturalbeauty
ActivelifestyleNotmaterialistic-----
LakeElla/TomBrownParkFreshfoods/farmersmarket
Stronghealth&fitnessfocusPassionforsports
Florida’sCapitalCityUnversityR&Dactivity
InnovationPark/SummitEastKeyindustryclusters
FSUMagnetLabChallengerCenter
Friendly Progressive
Active
Smart CapitalCity
TALLAHASSEEISANIDEALPLACETOLAUNCHMYCAREER.
FriendlyYouthfulCollegetownScholarly
OutdoorsyPrettyFun
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE15
Friendly Progressive ActiveSmart CapitalCity
RECOMMENDEDNAMEFORPROGRAMANDWEBSITE
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE16
CONNECTINGWITHOTHERRELATEDEFFORTS
RelatedLocalLinksProvidebyBarbaraBoone
• Tallahassee.com• Wayfm.com• Morethanyouthought.com• Everythingtally.com• VisitTallahassee.com• Hellotallahassee.com• Reinvestlocal.com• FSUnews.com• Tallymarket.com• Wtwc40.com• Talchamber.com• Networkyp.com• Mrtlh.com/events• Volunteerleon.org• Wfsu.org• Unitedpartnersforhumanservices.org• Bigbendhealth.com• Wfplus.org
Related Efforts
NetworkofYoungProfessionals
VolunteerLEON
CollegeLeadershipTallahassee
AccessTallahassee
SustainableTallahassee
KCCI
WorkforcePlus
GROWING TALLAHASSEE’S COLLEGE EDUCATED WORKFORCE
©2009 Collegia :: 08.25.09 PAGE17
ACADEMIA
TOURISM
ECONOMICDEVELOPMENT
CIVIC/REGIONBUSINESS
PHILANTHROPY
ðenrollment,retention,faculty++ðvisitor&studentspendingðgradretention,newcompanies/jobs
ðperceptions,attitudes,revenue
ðnewhires,interns,revenueðworkforcedev.,edu.attainment
WHOBENEFITS
REGIONALHIGHER-EDCENTRICCOLLABORATIONS