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Grow Your WiFi
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THE BIG PICTURE
7% Facebook users see organic posts
5%-9% A 1 Stars increase can increase revenue Harvard Business
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of using fishbowls or other archaic ways to gather info from customers?
Tired
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Wifi-Marketing
Solution
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The Customer
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CON-SID-ER-A-TION/SET/: Noun The subset of brands that consumers evaluate when making a purchase decision.
What is going to bring my customer back in the door?
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Wifi-Marketing Growth System
Five Step System to Bring Back Your Customers
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STEP ONE PLUG IT IN
CLIENT REQUIREMENTS
Current Internet Connection
Power Outlet
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STEP TWO PLUG IT IN
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http ://www.website.com STEP THREE REDIRECT FOR ENGAGEMENT
After a guests logs in, redirect them to
o Facebook o Instagram o Twitter o Business Website o Survey or Form
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STEP FOUR C O L L E C T D ATA
As customers use your free wifi access, watch your lists grow. Grow your rewards program, email lists, social media channels automatically
Add Contact to ConstantContact
List
Add Contact to MailChimp List
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STEP FIVE M A R K E T I N G A U T O M AT I O N
Our team of experts create a unique marketing automation cadence. Proven to bring back your customers!
Content Stays Relevant
No “Giveaway” or “Coupons”
More “five stars“ Google rivew
Be top of mind for your customers
5%- 9% (Harvard Business)
A 1 star increase can increase revenue
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CUSTOMIZATION W H E N O N E S I Z E D O E S N ’ T F I T A L L
o Create your own marketing sequence to fit your specific needs.
o Customize splash page, network name, time allowance, and how guests log in
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MONITOR GROWTH S E E H O W P E O P L E A R E E N G A G I N G
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E-MAIL TEMPLATES S E T I T A N D F O R G E T I T
Keep your customers happy!
o Highlight Weekly Specials o Send Happy Hour Menus o Upcoming Events
Stay in your customer’s consideration set!
o Slow Day Encouragement o Online Ordering o Catering
Tuesday! What are you doing this Tuesday
Night?
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AUTO-TEXTING L O W T O U C H , L O W T H I N K
Connect with Customers via text right away
o Highlight menu items o Upsell drinks, apps, etc. o Encourage loyalty programs
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BENEFITS OF TRIGGERS C O N N E C T I N G W I T H Y O U R C U S T O M E R S
o Get more google reviews - (trigger after first visit) “how was your visit”
o Customers connect with social media - (trigger a few days after visit) “like us on facebook or follow us on instagram”
Target Goal: Connecting customers and driving traffic to your establishment as well as your social media and websites.
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SUMMARY W H AT W E C O V E R E D
Complete Customization Available: splash page, network name, time allowance etc. 02
Integrate with current email marketing systems to quickly grow lists 03
You don’t have to give anything away. Using triggers to remind your customers about your business and what you offer.
04
Customers are thinking of your business next time buying decisions happen. (via trigger marketing) 01
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End