Download - Green Marketing by Anvesh Sharma
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Anve s h Sha r m a
BY
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“Green or environmental marketing consists of all activities designed to
generate and facilitate any exchanges intended to satisfy
human needs or wants, such that the satisfaction of these
needs and wants occurs, with minimal detrimental impact
on the natural environment.”
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Phosphate Free
Recyclable
Refillable
Ozone Friendly
Environmentally friendly
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Thus green marketing incorporates a broad range of activities,
including product modification,
changes to the production process,packaging changes,
as well as modifying advertising.
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ofGREEN
MARKET ING
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Why
Firms Prefer to adopt concept of Green Marketing?
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Oppor tun i t i es
Soc ia l Respons ib i l i t yGovernmenta l
Pressu re
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Compet i t i ve Pressu re
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To identify the customers to fulfill their needs.
To avoid the wastage of resources.
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To utilize maximum, resources in an effective manner.
To Educate customers about green marketing.
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RulesFor
Successfu l
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1. Know Your Customer
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2. Educate Your Customer
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3. Be Genuine and Transparent
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4. Consider your pricing
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P’s Marketing
Mix
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Product
Pr ice
Place
Promot ion
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inGREEN
MARKET ING
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Need for Standardization
5%
95%
Green Marketing Campaigns
TRUE FAKE
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New Concept
Create Awareness
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Vague Credibility
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Gap Between
Suitable Intens ion
&Behavior
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Price Premium
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We have focused on. .
Concept & ImportanceObjectivesGolden Rules4 P’sChallenges in Green Marketing..
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Conclus ion. .While firms can have a great impact on the natural environment, the responsibility should not be theirs alone.
Ultimately green marketing requires that consumers want a cleaner environment and are willing to "pay" for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention.
Until this occurs it will be difficult for firms alone to lead the green marketing revolution.