GREEN LEAP DELHI- GOVT OF DELHI INITIATIVE

• This was an initiative by Department of Environment and Forest, Delhi Government. People residing in Delhi were asked to plant a million trees in the monsoon of 2011.

• Various sapling distribution points were made in busy public areas and people were asked to plant these saplings.

• Main motive was to make Delhi 33% green, which is considered ideal for any city.

PROBLEM STATEMENT AND COMMUNICATION

CHANNELS

Facebook

Twitter

Blogs & micro site

• Everyone these days is keen to do something for environment, this fact was cached upon and people were asked to contribute for the cause in their own sweet way.

• Various facts about environment were shared. People were informed about the advantages of planting saplings and how small contribution from their end could make a big difference.

• Various problems faced by people in their areas/colonies regarding greenery were addressed and appropriate solutions were suggested.

CREATIVE STRATEGY

• People were informed about what is needed to preserve the environment.

• They were persuaded to take steps to make their city greener.

• Information about, various sapling distribution points was shared.

• Various contests were conducted to enhance the engagement on page, winners were given eco-friendly gratification.

• This was supported by various offline activities, like hoardings on bus stops, radio ads etc.

COMMUNICATION APPROACH

Use the existing suite of data that we have and convert it to:

•Infographics

•Cartoons

•Slides

•Videos

•Banners

•Comics for daily usage on Facebook

CONTENT PROPOGATION & CREATION

Offline-online initiative was a huge success and people really appreciated the efforts put in by Delhi Govt. A huge number of people participated in this campaign. And, one million saplings were planted within a very short span of time!

ACCOMPLISHMENTS

GREEN LEAP DELHI- FACEBOOK PAGE

FACEBOOK POSTS

FACEBOOK: ENGAGEMENT

GREEN LEAP DELHI- TWITTER PAGE

DAY TO DAY INTERACTION ON TWITTER

GREEN LEAP DELHI- VIDEOS

Thank You!

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