![Page 1: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/1.jpg)
Get your content strategy out of the
drawer with Governance
Get your content strategy out of the
drawer with Governance
@meghscase@meghscase
![Page 2: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/2.jpg)
Greaser GovernanceGreaser GovernanceThe Key To Winning The RumbleThe Key To Winning The Rumble
![Page 3: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/3.jpg)
DEFINITIONSDEFINITIONS
Gre
aser
SO
C
![Page 4: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/4.jpg)
Lorem ipsum dolor sit amet
consectetur adipiscing elit
sapien velit
cursus mattis
TOPIC TITLESUBTITLE
TOPIC TITLESUBTITLE Lorem ipsum dolor
sit amet, consectetur
adipiscing elit vel purus bibendum
Content Strategy
Right content, right time, right people, right reasons
![Page 5: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/5.jpg)
Lorem ipsum dolor sit amet
consectetur adipiscing elit
sapien velit
cursus mattis
TOPIC TITLESUBTITLE
TOPIC TITLESUBTITLE Lorem ipsum dolor
sit amet, consectetur
adipiscing elit vel purus bibendum
Governance Figuring out the right reasons and staying on strategy
![Page 6: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/6.jpg)
Content Problems Are Symptoms of People
Problems
Content Problems Are Symptoms of People
Problems
![Page 7: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/7.jpg)
People don’t agree about goals and intent.
![Page 8: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/8.jpg)
There’s no plan to create and maintain.
![Page 9: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/9.jpg)
There are no rules or no one enforces them.
![Page 10: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/10.jpg)
Work outnumbers resources.
![Page 11: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/11.jpg)
Leaders don’t talk to each other enough.
![Page 12: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/12.jpg)
Governance Governance
AUTHORITY PLANNING
Tools MEASUREMENT
![Page 13: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/13.jpg)
AUTHORITYWho is in charge? Do they – Who is in charge? Do they – and everyone else – know it.and everyone else – know it.
![Page 14: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/14.jpg)
PLANNINGWhat’s your plan for creating What’s your plan for creating content – for launch and in content – for launch and in the future? How will you the future? How will you keep it up to date?keep it up to date?
![Page 15: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/15.jpg)
MEASUREMENT
How will you determine if How will you determine if your content is working? your content is working? And what will you do about And what will you do about it if it’s not.it if it’s not.
![Page 16: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/16.jpg)
Tools
What do content creators, What do content creators, reviewers, and publishers reviewers, and publishers use to ensure content is on-use to ensure content is on-target and kept up-to-date?target and kept up-to-date?
![Page 17: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/17.jpg)
Getting Governanceoff the ground
Getting Governanceoff the ground
![Page 18: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/18.jpg)
DISCOVER, Document, DEFINE, and Decide
![Page 19: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/19.jpg)
Identify StakeholdersIdentify StakeholdersDecision
MakerChampion
Influencer
Derailer
Implementers
![Page 20: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/20.jpg)
HIDDEN STAKEHOLDERS
![Page 21: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/21.jpg)
Ask …Ask …
What business goals are What business goals are we trying to achieve?we trying to achieve?
How can this How can this site/app/thing help?site/app/thing help?
What are the What are the consequences of failing?consequences of failing?
![Page 22: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/22.jpg)
Ask …Ask …
What’s our point of view?What’s our point of view?
Who do we want to tell Who do we want to tell about it?about it?
![Page 23: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/23.jpg)
Ask …Ask …
What do we know about What do we know about our users?our users?
What do we want them to What do we want them to know and believe about know and believe about us?us?
Who of them is most Who of them is most important to our important to our business?business?
![Page 24: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/24.jpg)
Ask …Ask …
What content do we need What content do we need to communicate our point to communicate our point of view?of view?
Does it exist?Does it exist?
How will we fill the gaps?How will we fill the gaps?
![Page 25: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/25.jpg)
Ask …Ask …
What kind of team do we What kind of team do we need?need?
Are there technological Are there technological constraints?constraints?
What’s our budget?What’s our budget?
![Page 26: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/26.jpg)
You need a manifestoYou need a manifesto What is (and isn’t) the What is (and isn’t) the
purpose of the purpose of the site/app/thingsite/app/thing
Who it’s for and how it helps Who it’s for and how it helps themthem
What it provides and What it provides and conveysconveys
How it supports the How it supports the businessbusiness
![Page 27: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/27.jpg)
Then Craft your MantraThen Craft your Mantra
It should be …It should be …
MemorableMemorable
MeaningfulMeaningful
MotivatingMotivating
![Page 28: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/28.jpg)
HINTHINT
Alignment Doesn’t Always Mean Agreement
![Page 29: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/29.jpg)
DOLE OUT AUTHORITY
![Page 31: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/31.jpg)
Two Kinds of AuthorityTwo Kinds of Authority
STRATEGIC Decision-Making
DAY-TO-DAYOPERATIONS
![Page 32: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/32.jpg)
STRATEGIC DECISION-MAKINGSTRATEGIC DECISION-MAKING
Are responsible for successAre responsible for success
Set the directionSet the direction
Prioritize goals and audiencePrioritize goals and audience
Secure resources and budgetSecure resources and budget
Makes decisions about large-Makes decisions about large-scale content effortsscale content efforts
![Page 33: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/33.jpg)
DAY-TO-DAY OPERATIONSDAY-TO-DAY OPERATIONS Are accountable for Are accountable for
implementationimplementation
Measure success and provide Measure success and provide recommendations for recommendations for improvementimprovement
Set and enforce standards and Set and enforce standards and guidelinesguidelines
Makes decisions about small-Makes decisions about small-scale content projectsscale content projects
![Page 34: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/34.jpg)
DEVELOP THE PLAN AND THE TOOLS.
![Page 35: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/35.jpg)
PlanningPlanning
LaunchLaunch
MaintainMaintain
MeasureMeasure
ImproveImprove
![Page 36: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/36.jpg)
TOOLSTOOLS Migration and mapping inventoryMigration and mapping inventory
Chart of responsibilitiesChart of responsibilities
Assessment spreadsheetAssessment spreadsheet
Content scorecard and reportContent scorecard and report
Publishing checklistPublishing checklist
Style guideStyle guide
Editorial calendarEditorial calendar
![Page 37: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/37.jpg)
DO IT(For Johnny).
![Page 38: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/38.jpg)
HINTHINT
Change Takes Time and Tenacity
![Page 39: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/39.jpg)
To get there …To get there … Pick the right timePick the right time
Introduce governance graduallyIntroduce governance gradually
Don’t over-engineer itDon’t over-engineer it
Anticipate objectionsAnticipate objections
Be consistentBe consistent
Know when to break the rules Know when to break the rules
![Page 40: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/40.jpg)
Content problems are symptoms of governance problemsContent problems are symptoms of governance problems
Effective governance considers authority, planning, Effective governance considers authority, planning, measurement and toolsmeasurement and tools
Alignment (not necessarily agreement) on a mantra is keyAlignment (not necessarily agreement) on a mantra is key
You need strategic and day-to-day authorityYou need strategic and day-to-day authority
Good governance doesn’t happen overnightGood governance doesn’t happen overnight
Wrapping UpWrapping Up
![Page 41: Greaser Governance: The Key To Winning The Rumble](https://reader036.vdocuments.mx/reader036/viewer/2022081518/5491af56b479593a058b467e/html5/thumbnails/41.jpg)
QUESTIONS?QUESTIONS?