2014 EFFIE AWARDS | Awarding Ideas That Work82
Grand Effie Judges
Gareth GoodallChief Strategy OfficerAnomaly New York
Baba ShettyChief Strategy & Media OfficerDigitasLBi
Michael AllenCEO, Managing Partner180LA
Bonin BoughVP, Global Media & Consumer EngagementMondelez International
Melisa GoldieEVP, CCOCalvin Klein, Inc.
Lucas HerscoviciVP, Consumer Connections, USAnheuser-Busch InBev
Judy JohnCEO, CCOLeo Burnett Canada
Colin KinsellaCEOMindshare North America
83
NORTH AMERICAN EFFIES
FINAL ROUND JURY
Tim AllenSVP, Global Executive Creative DirectorR/GA
Kelly BabcockGroup Creative DirectorThe MARS Agency
Robin BardoliaChief Strategic OfficerJWT North America
Jonny BauerChief Strategy OfficerDroga5
Katie BisbeeCMODonorsChoose.org
Susan BishopSVP, Group Acct. DirectorCramer-Krasselt
Lincoln BjorkmanGlobal Creative ChiefWunderman
Alex BombeckChief Digital Officer, New YorkHavas Worldwide
Mariana BrashnarovaProgram DirectorEffie Bulgaria
Mark BreeneSVP, CMORemy Cointreau USA
Stephen BrownPresidentFuse
Denis BudniewskiEVP, Director of Acct. LeadershipCampbell Mithun
Courtney BuechertCEOEleven Inc.
Roger CampFounder, CCOCamp+King
Neal CampbellCMOCDW
Julie CaryEVP, CMOLa Quinta Inns & Suites
Jeff ChapmanSr. Director, Global Brand Comm.Energizer Personal Care
Pully ChauChairman, CEODraftfcb China
Brent ChoiChief Creative & Integration OfficerJWT Canada
BeeHong ChuaExecutive DirectorEffie APAC
Andres ClaudioPresidentEffie Puerto Rico
John ColasantiCEOSolve Branding LLC
Chris ColbornEVP, Global Chief Experience OfficerR/GA
Noel CottrellCCOFitzgerald+CO
Alex CraddockSVP, Head of North America Mktg.Visa Inc.
David CristVP, Mktg.3M
Dave DammanCCOCarmichael Lynch
Catherine DavisPresident, USVizeum
Tom DavisCMOForbes
Andrew DelbridgeChief Strategy & Engagement OfficerGrupo Gallegos
Eileen DiskinVP, Mktg. Comm.Comcast
Gill DuffPresident, CEOBBDO Atlanta
Gene DunkinCEOThompson Brands
Tim EllisEVP, CMOActivision
Ian ElmerSVPMillward Brown
Michael FanueleChief Strategy OfficerFallon
Marcus FischerPresident, Chief Strategy OfficerCarmichael Lynch
Andy FletcherCEOBailey Lauerman
John FraserPresidentThe Gate | New York
Kelly FredricksonSVP, Creative Resource DirectorBank of America
Jeff FreedmanCEOSmall Army
Christine FruechtePresident, CEOColle+McVoy
Jeffrey GabelCCOPartners + Napier
John GallegosPresident, CEOGrupo Gallegos
Jill GoldringGlobal Brand ManagerBloomberg Media
Jared GrantDirector, Integrated Creative StrategyGenius Steals
Adam GravesEVP, Client ServicesThreshold Interactive
Taylor GrayPresidentTaylor Gray Marketing Strategy
Chet GullandHead, Digital StrategyDroga 5
Camille HackneyEVP, Brand Partnerships & Commercial LicensingAtlantic Records
Dee HadleyCMOUNO Restaurant Holdings
Carolyn HadlockExecutive Creative DirectorYoung & Laramore
Stephen Hahn-GriffithsManaging Partner, Chief StrategistProtobrand
Wendy HarringtonEVP, Global Mktg. ServicesFranklin Templeton Investments
Jason HarrisPresident, CEOMekanism
Sheila HartnettCEO, North AmericaGeometry Global
Karl HeiselmanCEOWolff Olins
Robin HeiseyCCODraftfcb
Susan HickeySVP, Mktg. & Comm.Millward Brown
Stephanie HillManaging Director, StrategyInitiative
Matt HofherrPresident, Director of StrategyMUH-TAY-ZIK / HOF-FER
Sarah HofstetterCEO360i
Ellen Hyde PaceEVP, Global Client LeaderRed Fuse
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work84
Owen JiaPresidentEffie China
Eric JohnsonFounder, CEOIgnited
Greg JoumasSVP, Head of StrategyDigitaria
Brad KayPartner, PresidentSS+K
Sophie KellyCEOThe Barbarian Group
Jason KnightHead, Planning180LA
Luane KohnkeSVP, Managing DirectorR/GA
Jennifer LaytonRetail Comm. ManagerMINI USA
Victor LeeVP, Digital Mktg.Hasbro
Max LendermanPrincipalSchool
Jim LesserPresident, CEOBBDO San Francisco
Stacey LesserChief Strategic OfficerMerkley + Partners
James LouEVP, Chief Strategy Officer, Chicago & North AmericaHavas Worldwide
Elliot LumVP, Strategic Mktg.Columbia Records
Jonathan LumChief Strategy OfficerOlson
Dominic LyleDirector General, EACAEuro Effie
Sean LyonsGlobal Chief Digital OfficerHavas Worldwide
Tina ManikasGlobal Retail OfficerDraftfcb
Brett MarchandCEOCossette
Bryan MarvilleSVP, Head of StrategyJack Morton Worldwide
Tomm MillerVP, Mktg.Barneys New York
Peter MitchellPresidentSales Factory +Woodbine
Bob MolineauxPresidentVenables Bell & Partners
Nick MooreEVP, CCOWunderman New York
Darren MoranCCO, New York & North AmericaHavas Worldwide
Dan MouridianProduct Mktg. DirectorPointRoll
Chris MumfordEVP, Director of Acct. Mgmt.The Martin Agency
Brandon MurphyEVP, Chief Strategy Officer22squared
Steve MykolynChief Brand OfficerTAXI Canada
Stephanie NerlichPresident, CEOGrey Canada
Darryl NicholsonVP, North America Global Mktg. GroupJohnson & Johnson
Sasha NorkinVP, NOOK & Digital Mktg.Barnes & Noble
Janet NorthenPartner, Director of Agency Comm.McKinney
Jill NykoliationPresidentJuniper Park
Kristen O'HaraCMO, Global Media GroupTime Warner
Patrick O’HaraChief Strategy OfficerGyro New York
Mike ParkerGlobal Chief Digital OfficerMcCann Erickson
Scott PetingaWW Chairman, CEOAKQURACY
Ron RollestonEVP, Creative & Business DevelopmentElizabeth Arden
Zach RosenbergEVP, Chief Growth OfficerHorizon Media
Sasha SavicCEOMediaCom
Michael SchiferlEVPWeber Shandwick
Lisa ShalettHead, Brand Mktg. & Digital StrategyGoldman Sachs
David SimonCMOPointRoll
Shiv SinghHead, Global Brand & Mktg. TransformationVisa Inc.
Andrew SirotnikChief Experience OfficerFluid
Rebecca SrogeGM, Mktg. Comm. & OperationsAbbVie
Cheryl Stallworth-HooperCEO, North AmericaFirefly Millward Brown
Sandy ThompsonGlobal Planning DirectorYoung & Rubicam
Adam TuckerPresident, New YorkOgilvy & Mather
Anita ValdesEVP, Managing PartnerMillward Brown
Michael VenturaFounder, CEOSub Rosa
Richard WardPresident, CEO22squared
Jason WhitingManaging Director, Client ServicesHUGE
Lewis WilliamsEVP, CCOBurrell Communications Group
Ben WinklerChief Digital OfficerOMD
Kathryn WinstanleyVP, Mktg.Freshpet
Bill YorioEVP, Managing DirectorDraftfcb Healthcare
Michael ZlatoperManaging DirectorMekanism
FINAL ROUND BRAND EXPERIENCE JURY
JURY CHAIR Geoff CottrillVP/GM, Brand & SegmentsConverse Inc.
Emily BainPartner, Strategic Planning DirectorJohn St.
Vida CorneliousCCOGlobalHue
Richard HartellPresident, Human ExperienceMediaVest
Judges
85
Camilo LacruzExecutive Director, Innovation & Experience DesignRAPP
Tricia NicholsGlobal Lead, Consumer Engagement, Media Innovation & PartnershipsGap Inc.
Marc WoollardDirector, Experience DesignVBP Orange
FINAL ROUND BRANDED UTILITY JURY
Catherine DavisPresident, USVizeum
Stephen Hahn-GriffithsManaging Partner, Chief StrategistProtobrand
Simon JeffersonManaging DirectorAKQA San Francisco
Jennifer MaerDesign DirectorIDEO
Michal PasternakChief Experience OfficerHUGE
Richard TingEVP, Global Executive Creative Director, Mobile & Social PlatformsR/GA
FINAL ROUND GOODWORKS JURY
Alison ArdenVP, PublisherAd Age
Heidi ArthurSVPAd Council
Katie BisbeeCMODonorsChoose.org
Pete FavatCCODeutsch LA
Kelly FredricksonSVP, Creative Resource DirectorBank of America
Max LendermanPrincipalSchool
David MaasGlobal Product & Mktg. DirectorFederal-Mogul Corporation
Steve Mykolyn Chief Brand OfficerTAXI Canada
Deidre ZacconeDirector, Mktg. Duane Reade
FINAL ROUND MULTICULTURAL JURY
Susan AkkadSVP, Local & Cultural PlatformsEstee Lauder Companies
Andres ClaudioPresidentEffie Puerto Rico
Alison DemosSr. Partner, Director of Ethnographic Rsch.Ogilvy & Mather
Mason FranklinManaging Partner, Integrated PlanningMEC Global
Robin HeiseyCCODraftfcb
Jason KnightHead, Planning180LA
Chris MumfordEVP, Director of Acct. Mgmt.The Martin Agency
Patrick O’HaraChief Strategy OfficerGyro New York
Eduardo PerezPresidentPM Publicidad
Marla SkikoEVP, Director of Digital InnovationStarcom MediaVest Group Multicultural
ROUND ONE JURY
Ahmet AbaciVP, Brand Mktg.Mizuno
Chris AdamsExecutive Creative DirectorSaatchi & Saatchi
Jeremy AdamsSr. Mktg. DirectorPom Wonderful
Ernesto AdduciVP, Acct. DirectorLapiz USA
Matt AlbertEVP, Group Acct. DirectorPublicis Seattle
Pam AlvordSVP, Director of Client ServicesOgilvy & Mather Atlanta
Keisha Andrews-RangelVP, Media StrategyLatinWorks
Michael AniballiVPTC Media
Ann AntoniniVP, Brand LeaderDoner Partners
Emma ArmstrongEVP, WW Sr. DirectorBBDO
Marie AudierDivisional VP, Mktg.Coach
Scott BakerManager, Mktg. Comm.Porsche Cars North America
Dennis BannonSr. Director, Advt.Conagra Foods, Inc.
Brett BarashPlanning DirectorVML
Janet Barker-EvansSVP, Group Creative DirectorRyan Partnership
Karen BarnabyVP, Acct. DirectorGrey Group
Kimberly BartkowskiVP, Group Creative DirectorPublicis Kaplan Thaler
Leonardo BasterraExecutive Director, Digital Mktg.Lopez Negrete Communications
Eric BaumgartnerChief Innovation OfficerVML
Lesley BedardVP, StrategyJuniper Park
Jeff BeringerEVP, Global Practice Leader, DigitalGolinHarris
David BerneSVP, Director of Strategic PlanningRPA
Susan BetteridgeGroup Creative Directormcgarrybowen
Peter BlackwellDirector, Mktg.Volkswagen Canada
Anna BleersSVP, Group Acct. DirectorEnergy BBDO
Joan BloomSVP, Mktg. & Product Mgmt.Fidelity Investments
Debra BlumanSVP, PlanningInitiative
Nick BlundenSVP, Director of Digital & Content StrategyThe Economist
Sarah BogaczykVP, Acct. DirectorLeo Burnett/Arc Worldwide
Margot BogueSVP, Co-Director of Brand PlanningCramer-Krasselt
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work86
Emily BondEVP, General ManagerNurun
Tony BonillaVP, Creative DirectorHY Connect Dana BonkowskiSVP, Media DirectorTapestry
Michael BoonePrincipalLaunch Agency
Kevin BotfeldSVP, Creative Director22squared
William BoucherSVP, Mktg.Key Bank
Doug BramesMktg. DirectorTyson
Kim BrinkVP, Brand Mktg.NASCAR
Josie BrownSr. Acct. DirectorOmelet LA
Kathryn BrownSVP, Sr. Acct. DirectorBBDO
Tracey BrownManaging DirectorRAPP Dallas
Duncan BrucePresident, CCOPublicis Canada
David BurdenSr. StrategistAllen & Gerritsen
Amanda ButtsVP, Creative DirectorLeo Burnett Worldwide
Denise ByrdGroup Creative DirectorUniWorld Group, Inc.
Alvaro CabreraExecutive Director, Creative StrategyOgilvy & Mather
Mark CanavanSVP, Group Creative DirectorMcCann Erickson
Rick CandelariaVP, Client Mgmt.Millward Brown
Suzanne CaninoDirector, Mktg.The Seattle Times
Sam CannonExecutive Creative DirectorRazorfish
Ricardo CardenasExecutive Creative DirectorLa Agencia de Orci
Jarek CarethersGroup Creative DirectorUniWorld Group, Inc.
Steffany CareyAssoc. Creative DirectorThreshold Interactive
Erin CastVP, Mktg.Softsheen Carson
Allison CennaStrategy DirectorDDB
Kim ChanceDirector, Media & Planning ServicesBromley
Michael ChapmanSVP, Group Planning DirectorThe Martin Agency
Dabo CheExecutive Creative DirectorSpike DDB
Joshua CherfoliManager, Mktg. Comm.Porsche, Bentley, Lamborghini Financial Services
Daniel CherryVP, Consumer Planning & Rsch.Diageo
Rich ClaussenEVP, Talent DevelopmentBailey Lauerman
Jeremy CoenSVPMillward Brown
Crystal CollierCEOTarp Worldwide
Phil CollyerSVP, Creative ServicesJack Morton Worldwide
John CoombeVP, Mktg.Liberty Mutual Insurance Group
Todd CopilevitzPartner, Digital StrategyJWT
Tara CosentinoSVP, Acct. DirectorGrey Group
David CrawfordSVP, Group Creative DirectorGSD&M
Simon CreetCCOThe Hive
David CristVP, Mktg.3M
Marisol CruzExecutive Director, Strategic Mktg.Lopez Negrete Communications
Jack DaleyVP, Consumer Mktg.Nickelodeon
Erica DavidPlanning Director180 LA
Joycelyn DavidNational Director, Product Mktg.Western Union
Ian DavidsonPlanning DirectorVML
Michael DavidsonSVP, Business Unit DirectorDDB Canada
Tim DaviesGroup Acct. DirectorBlitz Media
Robert DavisSVP, DigitalPJA Advertising + Marketing
Valerie DavisCEO, PrincipalEnviroMedia
Laura Davis-TaylorSVP, Managing DirectorBBDO ShopWork
Christopher DaySr. Director, Mktg., Canada & LATAMExpedia
Josh DeanVP, Brand Comm.Chobani
Denise DelahorneSVP, Strategist, US Business DevelopmentDDB
Dino DemopoulosVP, Strategy & InnovationDDB Canada
Majja DennisEVP, Mktg.Allen & Gerritsen
Elizabeth DeschenesSr. Product Manager, Global Exclusives, Star WarsHasbro, Inc.
Julio DesirVP, Creative DirectorThe Marketing Store
Arnie DigeorgeExectutive Creative DirectorR&R Partners
Aurelio DilucianoVPMillward Brown
Jean DonahueSVPGrey Group
Curt DotySVP, West Coast Digital & Creative ServicesWeber Shandwick
Dave DouglasExecutive Creative DirectorAnomaly
Carol DunneVP, Brand Mktg.La Quinta Inns & Suites
Megan DwyerSVP, Strategic Planning DirectorSaatchi & Saatchi
Judges
87
Regan EbertSVP, Mktg.Dr. Pepper Snapple Group
Kinney EdwardsExecutive Creative DirectorTribal Worldwide New York
Simon El-HageSVP, Director of Strategic PlanningCasanova
Peiti FangDirector, Brand Strategy + Mktg. CommunicationBoost Mobile
Brad FeinbergSr. Media ManagerMillerCoors
Chris FergusonExecutive Creative DirectorTribal Worldwide
Brittany FeroEVP, Head of StrategyPublicis Seattle
Jamie FerreiraSVP, CreativeDigitas Boston
E.G. FishburneMktg. Director, QuakerPepsiCo
Dan FisherSVP Creative DirectorLeo Burnett/Arc Worldwide
Tyson FlandreauExecutive Director, Acct. Mgmt.Creature
Richard FofanaVP, StrategyUniversal McCann Canada
Jeff FreedmanCEOSmall Army
Patrick FrendPresident, EastRazorfish
Trent FultonVP, Managing DirectorThe Hive
Meghan GamboaUS Mktg. DirectorHasbro, Inc.
Luis GarridoVP, Director of Strategic PlanningMartin Williams
Scott GassertGeneral Manager, Media InterceptionDieste
Linda GatesVP, Creative & Brand Synergyjcpenney
Michelle GerstinVP, Strategy DirectorDDB
Jennifer GerwenVP, Acct. DirectorCavalry
Shari GlickmanSVP, Strategy & CreativeJack Morton Worldwide
Andrea GoldmanVP, Acct. DirectorDeutsch LA
Andy GoldsmithVP, Creative & Brand StrategyAmerican Cancer Society
Jason GoleSVP, Partner, Integrated InvestmentUniversal McCann
Luciana GomezChief Relationship OfficerDieste
Maria Gomez-SolerGlobal VP, Consumer InsightsNewell Rubbermaid
Esty GormanDirector, Strategyiris
Jennifer GoveVP, Group Acct. DirectorOlson
Deb GrantAssoc. Creative Director, Art DirectorArnold
Elena GrasmannSVP, Acct. DirectorGrey Group
Kimberly GreeniaDirector, Advt.The Home Depot
Robert GuaySVP, Managing DirectorDigitas Boston
Uwe GutschowHead, Digital & Social StrategyINNOCEAN USA
Gary HahnVP, Mktg.& MediaElvis Presley Enterprises
Jenny HallVP, Planning DirectorCavalry
Neale HallidayPartnerThe Red Room
Susan Hallock-SmithVP, Mktg. Comm.Capital Group
Emilie HamerSVP Planning DirectorTeam Detroit
Jason HarringtonSVP, Managing DirectorOptimedia Seattle
Brynn HarrisVP, Events, ExperientialAlcone Marketing
Jacqui HartnettPresidentStarmark
Federico Hauri BeltramoAssoc. Creative DirectorConill
Joie HealySr. Manager, Social Media Comm.Cisco
Rob HeckmanVP, MediaResource Interactive
Eldad HeilweilVP, Strategy DirectorMcCann New York
Kerry HendersonSVP, Group DirectorStarcom Worldwide
Anthony HenriquesEVP, CreativePARTNERS+simons
Bryan HerrmanSVP, Acct. Mgmt.Barkley
Jeff HoffmeisterVPMillward Brown
Gail HollanderEVP, WW Acct. DirectorPublicis Kaplan Thaler
Glenn HollisVP, Brand Mktg. & Advt.Tim Hortons
Carrie HoltkampCreative DirectorThe Food Group
Kate HoughtonVP, Acct. DirectorEnergy BBDO
Ron HueySVP, Executive Creative DirectorCSE
Todd HunterExecutive Creative DirectorCAA Marketing
Doreen IdaPresident, Confections & Snacks DivisionNestlé USA
Daniel InfantiSVP, Mktg. & Advt.CIT Group
Sassan JahanVP, Mktg.PepsiCo Beverages Canada
Dan JaphetPresidentStrategic Media Alignment
Jessica JoergAcct. DirectorProximity
Nicole KaplanSVP, Group DirectorMomentum Worldwide
Scott KarambisVP, PlanningSapient
Arnel KasmallySVP, Group Acct. DirectorGeometry Global
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work88
Erin KeeleyDirector, Brand Developmentmono
Niall KellyCreative DirectorTAXI Canada
Jason KissellVP, Advt. SalesBoston Globe Media
Anne-Marie KlineSVP, Managing Director of BrandLIVE, Social.ContentDigitas Boston
Ram KrishnamurthyGroup Director, Corporate Mktg. StrategyThe Coca-Cola Company
Margie KupferVP, Mktg.Lord and Taylor
Scott LaineExecutive Director, Digital Sales & Mktg.Bon Appetit
Tom LambChief Mktg. & Operations OfficerLaunchpad
James LanyonSVP, StrategySanders\Wingo
Mark LaskeVP, Client ServicesThe Marketing Arm
Pat LaughlinCreative DirectorLaughlin Constable
Sean LaughlinDirector, Mktg. StrategyHarley-Davidson Motor Company
John LazowskiSr. Director, Mktg. Insights & InnovationACH Food Companies
Ryan LeinDirector, Consumer InsightsHanesbrands
Pete LermaFounder, PrincipalRichards/Lerma
Evan LevySVP, Group Creative DirectorFitzgerald+CO
Francine LiSVP, Sr. DirectorBBDO
Neil LindsayVP, Mktg.Amazon.com
Alicia LisowskiManaging DirectorMediaCom Chicago
Don LongfellowSVP, Acct. PlanningINNOCEAN USA
Dana LoweSVP, Managing DirectorMillward Brown
Jen LuCreative MutantDroga5
Don LupoSVP, Director of Digital ProductionDailey Advertising
Judy MahtabanVP, Client & Mkt. DevelopmentMillward Brown
Seb MaitraEVP, Media Analytics & SearchHill Holliday
Greg ManagoSr. Producer, Managing Director, North AmericaMindshare Entertainment
Mike MargolinSVP, Director of Media StrategyRPA
Dina MarovichSVP, Media & Interactive Mktg.Paramount Pictures
Brad MartinSr. Director, InsightsQuaker
Dave MartinSVP, MediaIgnited
Lance MartinPartner, Executive Creative Director, UNION
Christian MathieuFounding Partner, StrategyOpen
Rebecca MatovicHead, Strategy & PlanningSS+K
Matt MayerSVP, Strategic Mktg.Ncompass International
Brian MaynardDirector, Mktg.Whirlpool Corporation
Sean McBrideGroup Creative DirectorArnold
Jennifer McclarranVP, Activation DirectorStarcom MediaVest Group
Paul McCleanGlobal Client DirectorMillward Brown
Darren McCollGlobal Chief Brand Strategy OfficerSapientNitro
Michelle McCuddenSr. Social Media StrategistHill Holliday
Rebecca McCuistonVP, Influencer Mktg.360i
Jenny McDowellVP, Group Acct. DirectorOlson
Holly McGavockDirector, PlanningWing
Val McKayVP, Integrated ProductionPeter Mayer
Malcolm McleanVP, StrategyGrey Canada
Kelly MegelSr. Manager, Mktg. Comm.Discover Financial Services
Scott MegginsonPresidentMillward Brown Canada
Kyle MengwasserHead, Mktg. Strategy, Family CareKimberly-Clark Corporation
Kristen MillerVP, Group Director, Experience Design LeadDigitas
Mark MillerVP, Media ServicesLove Advertising
William MoclairGroup Acct. DirectorThe Gate Worldwide
Amy MuntzEVP, StrategyAllen & Gerritsen
Brendan NashSVP, Creative DirectorLeo Burnett/Arc Worldwide
Graham NelsonSVPAMP Agency
Helen NevilleSVP, Mktg.Bartell Drugs
Subtej NijjarPresidentUNION
Kelly NorenMktg.DirectorSafe-Guard Products International
Erik NorinCreative DirectorWieden + Kennedy New York
Neil NowlinGeneral Manager, SouthwestWeber Shandwick
Brandy O'BriantManaging DirectorCopacino+Fujikado
Joanne O'BrienGroup Acct. DirectorSecret Weapon Marketing
Eric OkenVP, Creative DirectorHY Connect
Tami OlivaSVP, Group Acct. DirectorBBDO
Judges
89
Noelle O'MaraDirector, Kraft Macaroni & CheeseKraft Foods
Grant OwensVP, PlanningRazorfish
Theresa PalermoSr. Director, Global Mktg. & PRFossil
Alex PanousisPresidentStarcom Canada
Anna PapadopoulosVP, Integrated Media ServicesPrudential Financial
Lisa ParkSVP, Group Partner, StrategyJ3
George PastranaCMOACH Food Companies
Eric PeerlessSVPMillward Brown
Daniel PeirceAVP, Mktg.The TJX Companies, Inc.
Zach PentelSVP, Director of Digital StrategyBBDO
Fabian PereiraVPJohnsonville Sausage
Luke PerkinsSVP, Creative DirectorArnold
Tom PettusVP, Creative DirectorINNOCEAN USA
Heidi PhilipSVP, Acct. Mgmt.Leo Burnett Worldwide
Carrie PhilpottSVP, Managing Director, AtlantaDigitasLBi
Pam PiligianSVP, Group Acct. DirectorFitzgerald+CO
Konstantin PopovicEVP, Brand Agency LeaderPublicis Kaplan Thaler
Ginger PorterManaging Director, Executive DirectorGolinHarris
Doug PritchardSr. Director, Mktg.Kraft Canada
Lisa PurpuraVP, Group Media DirectorCramer-Krasselt
Jackie PykeVP, Brand StrategyCapital One
Dario RacitiUS Director, Zero CodeOMD
Michael RadiganSVP, DigitalJavelin Marketing Group
Mike RaleighExecutive DirectorGeometry Global
Matt RebmannVPMillward Brown
Shelly RieraDirector, Consumer Advt.AT&T
Crystal RixSVP, Group Planning DirectorBBDO
Franke RodriguezPartner, PresidentAnomaly
Peter RodriguezDirector, Mktg.Smucker Foods of Canada Corp.
Stephanie RogersEVP, Media & TechnologyPARTNERS+simons
Brad RoseberryCCOPublicis Dallas
Kate RothenPartner, Director of Client ServicesSS+K
Monica RuffoCEOLowe Roche Advertising
Nydia SahagúnSr. Manager, Multicultural Brand Mktg.Target Corporation
Maria SainzVP, Knowledge & Insights, CCNA Knowledge & InsightThe Coca-Cola Company
Donna SankerVP, Mktg.BP
Shannon SaundersVP, Client Mgmt.Millward Brown
Kelly SchoeffelCo-Head, Strategy72andSuny
Greg SchwarzVP, Mktg.Dean Foods
Ted SchweitzerSVP, Mktg. & E-commerceLQ Management LLC
Morgan SeamarkEVP, Sr. DirectorBBDO
Mike SelmanGroup VP, StrategyRazorfish
Felipe SerranoDirector, Experiential Mktg.LatinSphere Advertising
Bree SheahanVP, Brand Strategy, Advt. & MediaAmeriprise Financial
Rob SheardBrand DirectorBreville USA
Justin ShearerDirector, Consumer InsightsActivision
William ShermanCreative DirectorAnthem Worldwide
Steve SilverstoneEVP, Mktg.Boston Pizza International
Scott SmallVP, Creative DriectorBlue Chip Marketing
Christine SmithVP, Acct. DirectorBBDO
Taylor SmithSr. Director, Xbox Global Mktg.Microsoft
Robert SpalloneVP, Strategies & ExperiencesConill
Matt SpectorBusiness Development DirectorCake
Jason SperlingExecutive Creative DirectorRPA
Joshua SteinCreative DirectorTribal Worldwide Toronto
Karen StevensonVP, Group Acct. DirectorInitiative
Kristian May StewartVP, Strategic Planning & Rsch.commonground
Frank StrieflerHead, PlanningZambezi
Andy StrotePrincipal, Director of Strategic ServicesContext Creative
Jay SuhrCCO, SVPT3
Jason SullivanEVP, Managing DirectorPublicis Seattle
Rita SweeneyAcct. DirectorThreshold Interactive
Haydn SweterlitschVP, Executive Creative DirectorHacker Group
Sean TaggartSVP, Mktg.FRHI Hotels & Resorts
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work90
Scott ThomasVP, Consumer Mktg.The Cartoon Network
Steve ThomasChief Strategy OfficerSouthwest Media Group
Monique ThreadgillPresidentMOSAK Advertising & Insights
Heide TierneyDirector, Consumer InsightsCrown Imports LLC
Yvonne TocquignyCEOToquigny
Nowell UphamEVP, Consumer EngagementThe Marketing Arm
Maria VallisSVP, Client ServicesMillward Brown
Christine VermesDirector, Brand Mktg.Intel Corporation
Emily ViolaHead, PlanningThe Bull-White House
Erin VitellaroManaging Director, Kimberly-ClarkMindshare Chicago
Lynn VitelloVP, Mktg.MaxPoint
Deborah von KutzlebenSVP, Group Acct. DirectorBBDO
Jeremy WacksmanVP, Mktg. & MobileZillow
Jenny WallVP, Mktg.Netflix
J. Carrie WalpoleDirector, Integrated Mktg., Time Inc. BrandedTime Inc.
Gary WatsonCCOCapital C
Peter WaxmanExecutive Director, Mktg.EOS Products
Jim WegerbauerChief Idea OfficerDieste
Angela WhitbySVP, Strategy DirectorLeo Burnett/Arc Worldwide
Barb WilliamsCreative DirectorRAPP Canada
Freya WilliamsSVP, Strategy DirectorPublicis Kaplan Thaler
Valerie WilliamsonDirector, Business Development Mktg.Focus Brands
W. Todd WillockLead Manager, Mktg. Comm.AT&T
Chris WilsonDirector, Acct. Mgmt.JWT
P. Ryan WilsonSVP, StrategyAllen & Gerritsen
Christine WiseDirector, Planning & Rsch.Wexley School for Girls
Soung WiserCreative DirectorThe General Design Co.
Martin WodarzExecutive Creative DirectorTRIS3CT
Oscar YuanVPMillward Brown Optimor
Sue ZoldakSVPAdfero Group
ROUND ONE MULTICULTURAL JURY
Ernesto AdduciVP, Acct. DirectorLapiz USA
Keisha Andrews-RangelVP, Media StrategyLatinWorks
Michael AniballiVPTC Media
Marie AudierDivisional VP, Mktg.Coach
Karen BarnabyVP, Acct. DirectorGrey Group
Leonardo BasterraExecutive Director, Digital Mktg.Lopez Negrete Communications
Tony BonillaVP, Creative DirectorHY Connect
Dana BonkowskiSVP, Media DirectorTapestry
Duncan BrucePresident, CCOPublicis Canada
Denise ByrdGroup Creative DirectorUniWorld Group, Inc.
Ricardo CardenasExecutive Creative DirectorLa Agencia de Orci
Jarek CarethersGroup Creative DirectorUniWorld Group, Inc.
Erin CastVP, Mktg.Softsheen Carson
Kim ChanceDirector, Media & Planning ServicesBromley
Dabo CheExecutive Creative DirectorSpike DDB
Marisol CruzExecutive Director, Strategic Mktg.Lopez Negrete Communications
Joycelyn DavidNational Director, Product Mktg.Western Union
Simon El-HageSVP, Director of Strategic PlanningCasanova
Peiti FangDirector, Brand Strategy + Mktg. CommunicationBoost Mobile
Luis GarridoVP, Director of Strategic PlanningMartin Williams
Shari GlickmanSVP, Strategy & CreativeJack Morton Worldwide
Luciana GomezChief Relationship OfficerDieste
Maria Gomez-SolerGlobal VP, Consumer InsightsNewell Rubbermaid
Elena GrasmannSVP, Acct. DirectorGrey Group
Kimberly GreeniaDirector, Advt.The Home Depot
Federico Hauri BeltramoAssoc. Creative DirectorConill
Anthony HenriquesEVP, CreativePARTNERS+simons
Ram KrishnamurthyGroup Director, Corporate Mktg. StrategyThe Coca-Cola Company
Sean LaughlinDirector, Mktg. StrategyHarley-Davidson Motor Company
Pete LermaFounder, PrincipalRichards/Lerma
Matt MayerSVP, Strategic Mktg.Ncompass International
Holly McGavockDirector, PlanningWing
Mark MillerVP, Media ServicesLove Advertising
Judges
91
Alex PanousisPresidentStarcom Canada
Shelly RieraDirector, Consumer Advt.AT&T
Nydia SahagúnSr. Manager, Multicultural Brand Mktg.Target Corporation
Felipe SerranoDirector, Experiential Mktg.LatinSphere Advertising
Robert SpalloneVP, Strategies & ExperiencesConill
Kristian May StewartVP, Strategic Planning & Rsch.commonground
Scott ThomasVP, Consumer Mktg.The Cartoon Network
Heide TierneyDirector, Consumer InsightsCrown Imports LLC
Jim WegerbauerChief Idea OfficerDieste
Barb WilliamsCreative DirectorRAPP Canada
Chris WilsonDirector, Acct. Mgmt.JWT
HEALTH EFFIES
FINAL ROUND JURY
Kathy DelaneyGlobal CCOSaatchi & Saatchi Wellness
Helene EllisonChair, Global Healthcare PracticeBurson-Marstellar
Jason HermanDirector, Integrated Mktg. Comm. & InnovationNovartis Consumer Health
Martin KovachGlobal Creative DirectorMerck
Larry MickelbergChief Digital Officer, PartnerHavas Health
Kristin MillerSr. Director, Cardiovascular Brand HeadSanofi
Mindy PriceHead, PlanningOgilvy CommonHealth New York
ROUND ONE JURY
Victor CamozziSVP, Group Creative DirectorGSD&M
David CherryChief Digital OfficerSudler & Hennessy
Christy DesantisSr. Mktg. Manager, Health & Wellness Mktg.Unilever
Marian DezelanCMONorth Shore-LIJ Health System
Carolyn GarganoVP, Assoc. Creative Director, ArtSaatchi & Saatchi Wellness
Lisa GarronePartnerDePirro/Garrone
Stu KleinHealthcare Practice LeadInterpublic
Jeffrey LawrenceSVPSudler & Hennessy
Patrick O’GradySVP, Creative ServicesFeinstein Kean Healthcare
Michael ParisiManaging PartnerOgilvy Commonhealth Worldwide
Deborah PawlikGlobal Group Acct. DirectorRed Fuse
Lisa ReidGlobal Group Acct. DirectorRed Fuse
Nick RhodinVP, Strategic Planning DirectorArea 23
Anna RossVP, Global Group Acct. DirectorRed Fuse
Cynthia RothbardSVP, Creative DirectorDraftfcb Healthcare
MEDIA EFFIES
FINAL ROUND JURY
Alan CohenCo-FounderGiant Spoon
Scott DonatonGlobal Chief Content OfficerUniversal McCann
Michael EpsteinChief Strategy OfficerCarat
Daryl LeeGlobal CEOUniversal McCann
Anthony ReevesCCOMoxie
Vikki SchwartzmanSVP, Media InvestmentsL’Oreal USA
Cary TildsChief Innovation OfficerGroupM
Susan Venen-BockManager, US Media & Global Agency Mgmt.Ford Motor Company
ROUND ONE JURY
Angie AhnSVP, Group Partner, StrategyUniversal McCann
Amy BartleDirector, Media & Digital Mktg.La Quina Inns & Suites
Christine DiLandroHead, Media & Integrated Mktg.Citi
Scott DalyEVP, Media Director360i
David ErvinDirector, Mktg.Hillshire Brands
Karie FordVP, Media ServicesSubway Franchisee Advertising Fund
Keith FaustPartnerMaxus
John FredetteManager, Branded Entertainment & Broadcast MediaIBM
Warren GriffithsEVP, Global Digital DirectorStarcom MediaVest Group
Carrie KerpenCEOLikeable Media
Eileen KiernanCMOUniversal McCann
Chang KimExecutive Mktg. DirectorNeo@Ogilvy
Jason LimManaging PartnerMediaCom
Mary PocsikExecutive Director, MediaGeometry Global
Donna RaidtVP, Acct. DirectorID Media
Scott SchwartzSr. Partner, Integrated PlanningMEC Global
Scott SuttonSr. Manager, Mktg. SolutionsMars Petcare
Heather TaylorVP, Head of Content & StrategySocial@Ogilvy
Jan WeinsteinEVP, Managing DirectorCarat
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work92
SHOPPER MARKETING EFFIES
FINAL ROUND JURY
JURY CHAIRAndy MurraySVP, CreativeWalmart
Spencer BlakerGlobal Director, Retail Mktg.Burt’s Bees
Peter BreenManaging Director, ContentPath to Purchase Institute
Tammy BrumfieldVP, Shopper Mktg.ConAgra Foods
Rachel ChambersDirector, Shopper Mktg. & Shopper InsightsStarbucks Coffee Company
Dirk De VosSVP, Commercial Mktg.Heineken USA
Peter HoytExecutive Director, CEOPath to Purchase Institute
Paul KramerCEOCatapult Marketing
Joe RadabaughDivision VP, Category & Shopper ExcellenceNestlé USA
Karuna RawalEVP, Business DirectorLeo Burnett/Arc Worldwide
Stephanie RobertsonAssoc. Director Procter & Gamble
ROUND ONE JURY
Diana ArenaDirector, Customer Mktg.L'Oreal Paris
Colleen BarkleySVP, Creative DirectorRyan Partnership
Roger BerduscoPresident, COOTriad Retail Media
Felipe BragaGlobal Shopper Mktg. ManagerGlaxoSmithKline
Peter BreenManaging Director, ContentPath to Purchase Institute
Heather CampainDirector, Shopper Mktg. & Category InsightsJohnson & Johnson
April CarlisleSVP, Shopper Mktg.Arc Worldwide
Rebecca CarlsSr. Shopper Mktg. ManagerPepsiCo
Tyler ChapmanVP, Mktg.Frito-Lay North America
Leslie CliffordExecutive Director, Strategic PlanningGeometry Global
Laura Davis-TaylorSVP, Managing DirectorBBDO ShopWork
Alejandra DendaShopper Mktg. DirectorPinnacle Foods
Chris EmerySVP, Acct. DirectorArc Worldwide
Ken FeatherstonEVP, PlanningGeometry Global
Robert FountainDirector, Commercial Planning, Shopper Mktg.Diageo
Katie GeratyVP, Insight & StrategyThe Integer Group
Kelly GloorAcct. DirectorThe Marketing Arm
Peter HoytExecutive Director, CEOPath to Purchase Institute
Lisa HurstSVP, Acct. Mgmt.Upshot
John KasinskasAssoc. Director, Shopper & Customer Mktg.Beiersdorf
Ted KeiferCreative DirectorHunter Straker/Shopper Solutions
John KingSr. Director, US Shopper & Category Mgmt.Johnson & Johnson Sales & Logistics Company
Howard KleinSVP, Group Mgmt. DirectorDraftfcb
Joe LampertiusCEO, Global Shopper Mktg.Grey Group
Michael LawSr. Director, Customer Strategy & PlanningEnergizer Personal Care
Michael LewisDirector, Shopper & Channel InsightsPepsiCo
Theresa LyonsSVP, Retail ConsultancyMARS Advertising
Patrycja MalinowskaManaging Editor, ContentPath to Purchase Institute
Jennifer MarchantVP, Customer Mktg.Time, Inc
Susan O'LearyVP, Acct. DirectorThe Marketing Arm
Christy O'PellaSr. Managing Director, Client Service & DevelopmentTPN
Deb PiaseczynskiVP, Shopper Mktg.TPN
Susan PittnerAssoc. Director, Shopper Mktg.Mondelez International
Jenni PustingerHSY Shopper Mktg. Sr. Director, Wal-Mart & Sam's ClubThe Hershey Company
Julie QuickVP, Shopper Mktg.Shoptology
Michele RoneySVP, Retail Shopper Mktg.Neptune Retail (Division of MARS Adv)
Janet RoseSVP, Director of Retail Strategic PlanningDraftfcb
Bryant RossSVPCatapult Marketing
Shelly SawyerChannel DirectorGrey Group
Leslee UrhahnVP, Mgmt. DirectorDraftfcb
Renae ValdesPortfolio Shopper Mktg. ManagerDiageo
Daniel WarhaftigCustomer Mktg. ManagerMillerCoors
Royce WillisDirector, Consumer Mktg.MillerCoors
Seth YasskyManager, Shopper Mktg.E. & J. Gallo Winery
GLOBAL EFFIES
FINAL ROUND JURY
Greg AndersenManaging DirectorRAPP Los Angeles
Pele Cortizo-BurgessGlobal Director, Integrated Planning President, Content DevelopmentMEC
Hannah DiddamsGlobal Head, Data Science & Rsch.Bloomberg Media
Carla HendraGlobal ChairmanOgilvyRED
Judges
93
Ilonka LavisGlobal Digital Mktg. Director, Global eBusinessProcter & Gamble Co.
Quinn O’BrienVP, Brand Comm. & StrategyLenovo
Jean-Marie PrenaudEVP, International President, Global ClientsTBWA\Worldwide
Clayton F. Ruebensaal IIIVP, Global Mktg.The Ritz-Carlton Hotel Company
Harjot SinghEVP, Global Strategy DirectorMcCann Worldgroup
Rebecca StambanisGlobal Group, Strategy Director, NikeWieden+Kennedy
Pete SteinGlobal CEORazorfish
Lisa WeinsteinPresident, Global Digital, Data & AnalyticsStarcom MediaVest Group
Shari WeisenbergMktg. Brand StrategistMicrosoft Corporation
ROUND ONE JURY LONDON
Guy AbrahamsGlobal Strategic Planning DirectorZenithOptimedia
Ian ArmstrongGlobal Mktg. Comm. DirectorJaguar
Jonathan BottomleyHead, StrategyBBH
Daryl FieldingDirector, Brand Mktg. & Comm.Vodafone
Erwin FloresChief Strategy OfficerLola Madrid (Lowe & Partners s.r.)
David HackworthyChief Strategy OfficerFallon London
Florian HallerCEOServiceplan Group
Jens JermiinGroup VP, Digital, Media & Content ProductionCarlsberg Group
Johan JervoeGlobal Group CMOUBS
Simon LawChief Strategy OfficerFabric Worldwide
Brian McCarterHead, Planning, Europe & MENAOgilvy
Adam StaglianoChief International Strategy OfficerTBWA\WorldwideChief Strategy Officer TBWA\London
Mihir WartyManaging PartnerLowe Counsel
Craig WelchHead, EMEA Mktg.Bloomberg
John WoodwardGlobal Planning Director Publicis Worldwide
ROUND ONE JURY MEXICO CITY
Sergio De AndaVP, Mktg.Visa, Inc.
André Román Delgado MorenoCEOGrupo Cinco Comunicacion
Nicolás GuzmánCEOMcCann Mexico City
Sergio A. López ZepedaExecutive ChairmanAMAP & Effie Mexico
Rafael Pérez ToribioGeneral ManagerDraftfcb
Laura TapiaMktg. DirectorProcter & Gamble México
Juan Carlos TapiaCEOPublicis
Hugo Trejo RiveraCars Group Brand ManagerFord
Carlos VacaCEOBBDO México
ROUND ONE JURY NEW YORK
Lou AversanoCFOOgilvy & Mather
Paul BascobertPresident Bloomberg BusinessweekHead, Business Operations Bloomberg Media
Joe BelliottiDirector, Global Entertainment Mktg.Coca-Cola
Erin CliftVP, Global Mktg. & PartnershipsSpotify
Walt ConnellyGlobal Creative DirectorTBWA\Chiat\Day
Gustavo de MelloSVP, Global Strategy DirectorDDB Chicago
Izzy DeBellisCo-CCOKbs+
Peter HorstSVP, Brand Mktg.Capital One
Bob KipleChevrolet Global Advt. & Brand StrategistChevrolet
Mick McCabe Chief Strategy OfficerLeo Burnett USA
Darren McCollGlobal Chief Brand Strategy OfficerSapientNitro
Brian OwensVP, Global Head of Brand StrategyEbay
Michael PetersEVP, Global Director of Corporate StrategyLeo Burnett Worldwide
Ben RichardsWW Head, Integrated StrategyOgilvy & Mather Worldwide
Kate SirkinEVP, Global Rsch.SMG
Michael WoodEVP, WW Acct. DirectorPublicis Worldwide
ROUND ONE JURY SINGAPORE
SK BiswasChief Strategy Officer, APACHavas Media Group
Valerie ChengCCOJWT Singapore
Bruno Fiorentini Jr.General Manager, Advt. & Online, APAC & IndiaMicrosoft Operations Pte Ltd
Kentaro KimuraCo-CEO, Executive Creative Director, Acct. PlannerHakuhodo Kettle, Japan
Cornelia KunzeVice Chairman, APAC & MENAEdelman Asia Pacific
Ben LightfootCEOMcCann Worldgroup, Singapore
KF Lee ChairwomanDentsu Aegis Network China
Sandipan RoyRegional Strategy Director, APACIsobar
Sailesh WadhwaHead, Strategic Planning ServicesLowe+Partners, Malaysia
Judges
2014 EFFIE AWARDS | Awarding Ideas That Work94
COLLEGIATE EFFIES
MINI USA BRAND CHALLENGE
Eric BaumgartnerCCOWunderman
Alex BrandsAcct. PlannerMcKinney
Joshua CrostAcct. ExecutiveLeo Burnett Worldwide
Michelle DalzonSr. Brand Mktg. Coord.Jack Morton Worldwide
Lisa HermanAcct. DirectorPeter Mayer
Julian HollingsheadVP, Strategy & Client ServicesAyzenberg
Tom LambChief Mktg. & Operations OfficerLaunchpad
Daniel LammonStrategistPublicis Kaplan Thaler
Howard LennGroup Creative DirectorJWT
Michelle LeoStrategic Planning DirectorGrey Group
David MaasGlobal Mktg. & Product DirectorFederal-Mogul Corporation
Julie MaciverPlanning DirectorTBWA\Chiat\Day
Brian MaynardHead, Mktg., Jenn-Air Business UnitWhirlpool Corporation
Greg NeedhamGroup Creative DirectorMOSAK Advertising & Insights
Jess NeillSr. StrategistSS+K
Derek PetersonAcct. SupervisorBailey Lauerman
Stephanie SumnerVP, Director of Business DevelopmentMcKinney
Derek Van HorneCreative Director, DesignerBailey Lauerman
Tyler Witkin Director, Strategic PlanningCavalry
U BY KOTEX BRAND CHALLENGE
Erin BishopAcct. SupervisorFitzgerald+CO
Ashley ConnorsSr. Brand PlannerTAXI NY
Carol DunneVP, Brand Mktg. La Quinta Inns & Suites
Robyn FukumotoOutreach Comm. SpecialistUC Berkeley
Jami GravesSr. Acct. PlannerThe Integer Group
Melanie GundersonAcct. SupervisorMcKinney
Jeff HoffmeisterVPMillward Brown
Natalie KimAssoc. Director, StrategyFirstborn
Stu KleinHealthcare Practice LeadInterpublic
Alliah AgostiniBrand ManagerEOS Products
David MaasGlobal Mktg. & Product DirectorFederal-Mogul Corporation
Adrienne MartinAssoc. Planning DirectorYoung & Rubicam
Marine PajotBrand StrategistTBWA\Worldwide
Carolyn ParodiGroup Acct. DirectorOMD
Jill PoolDirector, Creative ResourcesINNOCEAN USA
Thom PulliamIndependent Strategist
Amanda RuzinVP, Director of Experience DesignDigitasLBi
Stephanie SumnerVP, Director of Business DevelopmentMcKinney
Janice Tennant Director, Integrated Mktg. Planning - EnterpriseKimberly-Clark Corporation
Irina Tone Sr. Global StrategistTBWA\Chiat\Day
Judges
95
NORTH AMERICA
JUDGING CHAIRS
Ellen Hyde PaceEVP & Global Client LeaderRed Fuse Gary SteeleManaging DirectorPublicis Kaplan Thaler
FINAL ROUND
Pat AdamsManaging DirectorSecret Weapon Marketing
Susan BishopSVP, Group Acct. DirectorCramer-Krasselt
Jeff ChapmanSr. Director, Global Brand Comm.Energizer Personal Care
Gill DuffPresident, CEOBBDO Atlanta
Kendra Hatcher KingGroup Director, Acct. PlanningRazorfish
Jeff FreedmanCEOSmall Army
Greg JoumasSVP & Head of StrategyDigitaria
Jim LesserChairmanBBDO San Francisco
Janet NorthenPartner, Director of Agency CommunicationsMcKinney
Josh RogersCreative DirectorFreelance
Michael SchiferlEVP Weber Shandwick
BRAND EXPERIENCE
Carl JohnsonCo-FounderAnomaly
BRANDED UTILITY
Stephen Hahn-GriffithsManaging Partner, Chief Strategist Protobrand
ENGAGED COMMUNITY
Taylor GrayPresident Taylor Gray Marketing Strategy
GOODWORKS
David MaasGlobal Product & Mktg. DirectorFederal-Mogul Corporation
MEDIA
Daryl LeeGlobal CEOUniversal McCann
MULTICULTURAL
Chris MumfordEVP, Director of Acct. Mgmt.The Martin Agency
GLOBAL
FINAL ROUND
Greg AndersenManaging DirectorRAPP Los Angeles
ROUND ONE
LONDONSimon LawChief Strategy OfficerFabric Worldwide
MEXICO CITYSergio A. López ZepedaPresidente EjecutivoAMAP
NEW YORKBen RichardsWW Head, Integrated StrategyOgilvy & Mather Worldwide
SINGAPOREBen LightfootCEOMcCann Worldgroup Singapore
Moderators