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GREENPEACEINTERNATIONAL
ANNUALREPORT2012
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2 Greenpeace International Annual Report 2012
CONTENTS
Written and edited by:
Alexandra Dawe, Steve Erwood,Edwin Nichols and Janet DalziellWe would also like to thank everybodywho contributed to this Annual Report.
Art Direction and Design by:
Atomo Design www.atomodesign.nl
Cover image:
Chrisitan slund / Greenpeace
JN 450
Greenpeace
01 Message from the Executive Director 04
02 Message from our Board Chair 06
Our Board Of Directors 07
03 Global Programme 08
The Greenpeace Fleet 10Catalysing an Energy [R]evolution 12
Saving the Arctic 16
Protecting our forests 20
Defending our oceans 24
Detoxing our water 28
Championing ecological farming 32
Rio: Greenwash+20 34
04 Your support matters 36
People power 40Volunteers 42
05 Organisation Directors report 44
Financial report Greenpeace Worldwide 44
Financial report Greenpeace International 46
Environmental report 50
Staff members on permanent contract 52
Office contact details 54
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It is always with mixed feelings that I sitdown to write the introduction to ourAnnual Report. As the InternationalExecutive Director, it falls to me to sumup the year. In doing so, I alternate
between pride and disappointment,between hope and despair.
With pride and you can read this foryourselves I can say we are growing.Our campaigns are having an impact,and our reach is increasing. Weare adapting to a rapidly changingworld: we are expanding our workand campaign design to match thechanges we see in the world.
Looking back at 2012, I can saythat I am proud of our works andcampaigns. Last year, at the Rio+20Earth Summit in Brazil, we launchedour Save the Arctic campaign, abold people-powered initiative to drawa line in the ice, saying to those whowould scour the ends of the Earth forthe last drop of oi l: You go no further!The campaign has attracted millionsof supporters, and is already gettingresults. The Arctic ice melting is aninducement to speed up the transitionto a future powered by cleaner and
more equitable renewable energysources backed by smarter and moreefficient energy use.
In 2013, carbon dioxideconcentrations breached 400ppm(parts per million). I am told thisnumber is meaningless. But that doesnot make it unimportant, nor does itprevent me from indulging in a littledespair. To put this into context: ourjob, our mission, and our need toprevent catastrophic climate change
gets harder every time we pass amajor threshold. 400ppm is thehighest level in human history, and it
means we are hitting the acceleratortowards mass extinction, massmigration, and mass starvation. Itmakes it perfectly clear that we arenow in the Anthropocene, a time
when the major force shaping theenvironment and all that dependsupon it is us: people. It also means wehave a choice; we can change course.That choice offers hope and fuelsactivism.
Often in interviews and in speechesI find myself saying: We are winningbattles, but losing the planet. TheRio+20 Earth Summit was withoutdoubt a huge disappointment. In our40 years of history, Greenpeace has
borne witness to many environmentalcrimes, but Rio+20 was a crimescene of the highest order. Nothingwas achieved, and no agreements totackle the deepening environmentalcrisis were made. Disappointmentbarely does it justice.
The shift in national power may beovershadowed by an even morefundamental shift in thenatureofpower. Enabled by communicationstechnologies, power will shift toward
multifaceted and amorphousnetworks that will form to influencestate and global actions, observesthe US National Intelligence Councilsrecent 2030 Alternative WorldsReport.
Greenpeace has a growing supporterbase of some 24 million: those whowork for us, volunteer, donate, follow,like, and take online action. Theyshare our work and we share theirs,challenging the most fundamental
threat to our future: Apathy. In such afuture, there is always hope.
We are part of a growing globalmovement. One that is moreconnected than ever before, and thatunderstands the links between greenand peace, equity and ecology. It
understands that to secure one, wemust secure them all. We are part ofthat movement.
Finally, and still on the subject ofhope: one of the privileges of leadingGreenpeace International oftentiring, and not as glamorous as peoplemay think is that I get to travel theworld and visit our offices. I havetravelled relentlessly between ourolder established offices to the brandnew ones. Here I discover that hope is
a renewable energy source. I meet themany young activists joining the older,more seasoned ones. They bringrenewed passion, desire and demandfor a better world. In their eyes I canstill see a green and peaceful future.
Kumi Naidoo
Executive Director,Greenpeace International
4 Greenpeace International Annual Report 2012
MESSAGEFROM THEEXECUTIVEDIRECTOR
DenisSinyakov/Greenpeace
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With the environmental crisis deepening and climatechange impacts being felt across the globe, our workin 2012 has proven increasingly more challenging anddemanding. We have, however, completed remarkablework, executed groundbreaking campaigns, and secured
environmental victories all over the world.At the same time, internally Greenpeace has dived into deeperanalysis and discussions about changing our structures andprocedures to match and impact the changes we see inthe world. While changes in governance and organisationalprocesses are usually painful and unglamorous, they are vitalto ensure we are fit to meet new challenges and continue tostay on the frontline of social change.
The agreed new direction is the result of a very extensiveorganisation-wide process of consultation, and I would liketo sincerely thank and acknowledge the incredibly hardwork of all who have contributed.
We have agreed that it is vital to strengthen ourcampaigning and mobilising capacity both whereenvironmental degradation is caused and where itsimpacts are felt most. These changes aim to ensure thatGreenpeace will be more agile and strategic, with decisionstaken at ground level.
We will also decentralise campaign design and implementationto our national and regional offices. Greenpeace Internationalwill focus more on coordination and will assist in capacitybuilding of our staff and our volunteers.
We will become more integrated from North to Southand from East to West, and hopefully more inspiring as amovement catalyst that can mobilise tens of millions, atleast, of people to work together and with us to protect theenvironment and promote peace.
I would like to congratulate our staff all over the world, aswell as the entire Greenpeace community, including nationalBoards, volunteers and partners, for their progressivethinking, dedicated work, and their endless passion forour environment and for Greenpeace.
Sincerely,
MESSAGEFROM THEBOARD CHAIR
Greenpeace/LauraLombardi
Ana Toni
Chair, Stichting Greenpeace CouncilGreenpeace/LauraLombardi
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IRMI MUSSACKExperience and expertise:
NGO governance, management/CEO and head of administration,campaigning, social activism/Agenda 21, natural resourcemanagement.
Nationality and residence:Irmi is German and presently livesin the north of Germany
Term of office:
First Elected:March 2009Term Ends:May 2015
FRANKGUGGENHEIMExperience and expertise:
Qualified and practising physician,former Board Member and ExecutiveDirector of Greenpeace Brazil.
Nationality and residence:
Born in the US, Frank now livesin Brazil.
Term of office:
First Elected:March 2010Term Ends:April 2016
AYESHA IMAMExperience and expertise:
Womens rights, human rights,democracy, sustainabledevelopment, NGO governance.
Nationality and residence:
Ayesha is Nigerian and livesin Dakar, Senegal
Term of office:First Elected:March 2006Term Ends:April 2013
ED HARRINGTONExperience and expertise:
Certified public accountant,performance management,strategic planning, leadership andcollaboration on renewable energyand climate change issues.
Nationality and residence:Ed is an American and lives innorthern California.
Term of office:
First Elected:November 2012Term Ends:November 2015
STEVE FRANCISExperience and expertise:
Financial management anddevelopment, risk management,strategic development, accountancy.
Nationality and residence:
Steve is a New Zealander and livesin Belgium.
Term of office:First Elected:March 2008Term Ends:March 2014
ANA TONIExperience and expertise:
Human rights, sustainabledevelopment, racial and ethicaldiscrimination, sexuality andreproductive health, mediademocratisation and land rights.
Nationality and residence:Ana is Brazilian and lives inRio de Janeiro.
Term of office:
First Elected:March 2011Term Ends:March 2014
OUR BOARD OFDIRECTORS
MASSE LOExperience and expertise:Environmental science, multilateralagreements on environment anddevelopment (desertification &climate change), energy policy,leadership for sustainabledevelopment.
Nationality and residence:
Masse is Senegalese andlives in Senegal.
Term of office:First Elected:November 2012Term Ends:November 2015
OUTGOING BOARDMEMBERS IN 2012
Dimitrios Vassilakis
First Elected:March 2006Term Ended:May 2012
Harold Ko
First Elected:March 2011Term Ended:April 2012
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THE GLOBALPROGRAMME
There is no question that humansocieties must find new ways ofliving in peace with the planet,
and within ecological limits.Greenpeace pushes forpositive change through realengagement, and by buildingstrong alliances. And, in a waythat perhaps only Greenpeacecan, we tackle the powers thatstand in the way of change andhelp drive real solutions, givingvoice to those who demand aworld fit for our children.
ArdilesRante/Greenp
eace
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Greenpeaces Long-Term GlobalProgramme sets out our view of theglobal crisis and how we will respondto it. But the Programme is morethan a collection of campaigns, it
also contains our fundamental andenduring values, our overall visionand mission, and the unique ways ofworking that underpin our campaigns.Taken together, the differentcomponents of our Programmeenable us to influence the course ofevents in favour of a planet able tonourish life in all its diversity.
But it is not carved in stone. Itundergoes periodic evolution andeven, on occasion, radical change, so
that we can keep up with the changeswe see in the world and so that wecan continue to influence them. Overthe last year we have continued toshift our resources and alter the waywe design our campaigns, to matchand get ahead of the forces that willdictate whether or not our future willbe green and peaceful.
We have made significant investmentin increasing our capacity staff andvolunteers and impact in key areas
of the world, in particular in Africa,Brazil, East Asia, India, Russia, SouthEast Asia, and in the US. We willcontinue to reshape our strategicframework to embrace the profoundimpact of digital communication onglobal politics, and the changinggeopolitics to a new multi-polar world;a world in which emerging economiesplay a key role in global developmentand their impacts on the planetsability to support life. We are also
strengthening our ability to campaignagainst industrial ingression on newfrontiers such as the Arctic.
bring about an end to overfishing inthe worlds oceans.
Our goal for our sustainableagriculture campaign is to end theexpansion of genetically modifiedorganisms (GMOs) into theenvironment. As a priority in Asia andthe Global South, we need to movefrom chemical-intensive agricultureto sustainable agriculture, by shiftingpolicies and significantly reducingthe use of chemical pesticides andfertilisers.
Our toxics campaign goal is to reduce by half, by 2020 the releases ofhazardous chemicals of industrialorigin into water resources in theGlobal South, with a view towardselimination of these chemicals withinone generation.
Our campaigns and projects
To achieve our goals we workthough short-term, two-to-three yearcampaigns and projects; initiativesand objectives that are designed toachieve these strategic goals. Ourcampaign and project objectives areagreed and reviewed annually, as well
as on a rolling basis.The following pages describe ourcampaigns and projects over thecourse of 2012, and how these havecontributed towards the attainmentof our critical mid-term goals.Including how we have responded tounforeseen external events.
Greenpeace campaigns work together to moveus towards a world where people and planet areat peace with each other. Our Programme driveschange; we promote the best of the new and opposethe worst of the old.
Our Programme allows us torespond to immediate campaigningopportunities while maintaining overalldirection towards our long-term goals.
Importantly, it also describes thoseaspects of Greenpeace that endurethrough time: our vision, missionand identity, the most fundamentaldescriptions of who or whatGreenpeace is and what it stands for.It provides our analysis of the globalcrisis and opportunities, and thendescribes our long-term campaigningdirection to 2050 in responseto the crisis, and how we can seizethe opportunities. It also looks inmore detail to 2020, and sets out
critical campaign goals we need toreach if our long-term aims are berealised. These critical goals are ourProgramme priorities.
Our Programme priorities
Our climate and forest goals are thepriority for Greenpeace, on the basisof urgency and impact. Our goalis that greenhouse gas emissionspeak in keeping with the best climatescience and then decline. We workto ensure a global energy revolution phasing out fossil fuels and nuclearenergy and promoting renewableenergy and energy efficiency. We workto see zero deforestation globally.Key to this is ensuring that an effort-sharing framework exists for tacklingclimate change that is equitable.
For our oceans campaign we work tomake sure marine diversity recoversfrom a history of overexploitation.For that to happen we need a globalnetwork of effectively implemented,no-take marine reserves covering40% of the oceans. We also need to
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An overview of our ships' travelsthroughout the year, and someof the key moments duringthese journeys.
10 Greenpeace International Annual Report 2012
THEGREENPEACE
FLEET
Amazon In the lead up to the UN Rio +20
summit in Brazil, the Rainbow Warrior
sailed up the Amazon to expose the
drivers of deforestation.
Rainbow Warrior
Chukchi and Beaufort SeasWe
documented the impact Shells drilling
could have on the pristine ecosystems
of the Chukchi and Beaufort Seas.
Using state-of-the-art submarines and
UAVs we undertook the first manned
underwater trip in the Chukchi Sea,
discovering a treasure trove of marine
life in the process.
Esperanza
West AfricaTheArctic Sunrisevisitedthe waters of West Africa, where foreign
fleets of monster fishing ships scoop up
vast amounts of fish at the expense of
the local communities.
Arctic Sunrise
TexasConstantine/
Greenpeace
RodrigoBalia/Greenpeace
ChristianAslund/Greenpeace
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Arctic/Pechora SeaGreenpeace
activists from our shipArctic Sunrise,
including our International Executive
Director Kumi Naidoo scaled the side of
a vast, rusting Gazprom drilling platform
in the icy waters of the Pechora Sea.
Mozambique In the Indian Ocean, we
worked together with the government of
Mozambique to monitor illegal fishing.
Rainbow Warrior
Indian OceanThe Rainbow WarriorsIndian Ocean tour allowed us to talk
with local communities who are unable
to compete with massive (and often
foreign-owned) industrial fishing ships.
Esperanza
Arctic Sunrise
TaiwanWhen the Esperanza visited
Taiwan in late 2012, we took action
against the heart of the overfishing crisis:
the construction of new monster boats.
DenisSinyakov/Greenpeace
AlexHofford/Greenpeace
PaulHilton/Greenpeace
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Throughout 2012,Greenpeace continuedcampaigning to highlight
the need to divest fromdirty energy and increaseinvestments in clean energyto address climate change.In China, India and South
Africa, Greenpeace exposedthe impact of coal miningand coal burning on water
resources.
CATALYSING ANENERGY[R]EVOLUTION
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In all of our confrontations with coal and nuclearpower, we highlighted our highly recognised Energy[R]evolution report, which details how renewableenergy and energy efficiency can replace dirty andrisky energy.
Confronting coal globallyCoal-fired power plants are the largest
source of the carbon dioxide (CO2)
emissions that have already changed
our climate. Continued coal burning
will cause even more catastrophicclimate change and other serious
environmental impacts.
In 2012, Greenpeace Australiaenjoyed a major success when itblocked $100m Australian dollarsin public funds for a coal project.Our campaigning contributed tothe cancellation of five more coalprojects in Germany. In the CzechRepublic, we got expropriationexcluded from the mining code.
And in Italy, Greenpeace won animportant victory for fair criticismand free speech when a court threwout energy company Enels attemptto gag Greenpeace Italy for sayingthe companys use of coal is killingpeople and making them sick.
Thanks to implementing targets forrenewable energy, power productionfrom wind has already surpassednuclear generation in China. Powerproduction from coal, however,
remains high, and its impacts continueto be felt. Greenpeace East Asiareleased a key report on the loss
of thousands of lives from PM 2.5
pollution tiny particles, including acidsand heavy metals, in the air mainlycaused by burning coal. The report ledto the government introducing targetsfor curbing PM 2.5 pollution, cuttingwater use by fossil fuel plants, andcapping coal demand.
In India, we campaigned againstgovernment plans to build 71new coal plants in areas wherefarmers already struggling to feed
their families in the face of seriousdroughts will now lose even moreprecious water to these new coalplants. Greenpeace India continued tooppose the expansion of coal mining
in biodiversity-rich forests in centraland eastern areas of the country.Mobilising over 150,000 people, andwith celebrities, local communities,and other NGOs, we broughtinternational exposure to the Indiangovernment's lack of commitment toprotecting these forests.
Greenpeace Africas coal work inSouth Africa focused on energygiant Eskom, which is building newcoal plants that are likely to cause
severe water shortages. GreenpeaceAustralia-Pacifics coal campaignhighlighted the risks to the GreatBarrier Reef from plans for a massiveexpansion of coal mining and newterminals to bring significant new anddestructive tanker traffic to the reef.
Lessons from FukushimaWe successfully campaigned againstthe early restart of Japan's nuclearreactors, and the country enjoyedits first nuclear-free summer, withoutblackouts, for 50 years. Marking thefirst anniversary of the March 2011nuclear disaster, we released Lessonsfrom Fukushima, a report thatmoved the focus of discussions fromtechnical issues to the institutionaland human failures that really causedthe disaster ignoring risks, tooclose ties between the nuclearindustry and regulators, weakregulations, and lack of supplier
responsibility. We exposed how thesefundamental problems persist inJapan and everywhere else.
We also released Toxic Assets Nuclear Reactors in the 21st Century,underlining the real financial risks ofnuclear energy. The report noted thatTEPCO, the owner of the Fukushima
plant, lost 90% of its marketcapitalisation and had its bonds ratedas junk. Investments in nuclear utilitiesaround the world were eroded.
Throughout 2012, we continuedto emphasise the impacts ofthe Fukushima nuclear disaster,supporting its victims while pushingkey lessons from the accident aroundthe world. In South Korea, we workedto ensure that both the governmentand the nuclear industry did not
downplay the inherent risks of nuclearreactors, and the underlying flaws inregulations and emergency systems.
Energy [R]evolutionIn all of our confrontations with coaland nuclear power, we highlighted ourhighly recognised Energy [R]evolutionreport, which details how renewableenergy and energy efficiency canreplace dirty and risky energy.
Greenpeace projects a huge nuclear alertsign ontothe wall of Hong Kong's new Government House; thecity centre is just 50km from working nuclear reactors.
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HarikrishnaKatragadda/Greenpeace
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All around the world coal power plants are shuttingdown and renewable energy is on its way tobecoming cheaper than fossil fuels.
Renewable championsAfter actions across the globeand 220,000 people writing to thecompanies, Apple announced itsambition to switch to renewables and
be coal free by 2013.We had challenged Apple, Amazonand Microsoft to commit torenewables, and to work to influencedirty power companies such asDuke Energy in the US to supplymore renewables. The campaign builton the success of our 2011 Facebookvictory, with a major push to convincelarge technology companies to followthe lead of Google and Facebookand to ditch dirty coal in favour of
clean renewable energy to power theexplosive growth of the internet.
Despite the disappointing outcomeof the UN climate negotiations,our work in 2012 has shown thatthere is indeed positive change, allaround the world. Coal power plantsare shutting down, and renewableenergy is on its way to becomingcheaper than fossil fuels.
THE ENERGY[R]EVOLUTION ISUNDER WAYIn 2012, Greenpeace launched a new and
advanced Energy [R]evolution scenario
for rescuing the climate and transitioning
the worlds energy system from dirty
and hazardous technologies to clean,
renewable energy. An important newinsight in the global scenario was that
with greater use of renewable energy and
increased fuel-efficiency standards, we
could protect the Arctic and keep other
marginal sources of oil, such as the tar
sands in Canada, from exploitation.
The growth of renewables has outpaced
even our predictions. In 2012, the installed
capacity of renewable energy (excluding
hydro) hit 500GW, with wind growing by
19% and solar PV by 42%.
Importantly, our scenario shows that
developing a clear energy future includes
strong economic growth and job creation.
And greater use of renewables could
provide energy to the two billion people
who do not have access now.
Our offices in India, China, Japan, the EU,
South Korea, South Africa and elsewhere
used the report as a basis for their
renewable energy campaigns. Our work in
Bihar, India pushed the state government
to adopt high goals for renewable energy,
with a focus on providing energy access
to the poor. In China, we pushed for a
better energy policy and for better support
for installing decentralised solar PV. In
Japan, we worked with the governmentand business on progressive renewable
policies that have already produced an
increase in wind and solar power.
CLIMATENEGOTIATIONSIN DOHADespite warnings from the World Bank,
the CIA, the IEA, and UNEP about theconsequences of unchecked climate
change before COP18, Doha did not
deliver enough. Governments managed a
second, but weaker, commitment period
for the Kyoto Protocol, and not much else.
But nature does not negotiate. During
the talks, the devastating typhoon Bopha
struck the Philippines, costing the lives
of hundreds of people. Greenpeace
responded by sending our ship, the
Esperanza, to transport emergency
supplies and to assist local relief agencies
with the humanitarian crisis.
In Doha, our role was to prevent
governments from greenwashing the
outcomes. As Kumi Naidoo, International
Executive Director, said: The outcome in
Doha is a clarion call to people around the
world that they cannot rely on politicians,
but instead must build a robust movement
to make the changes that we need. In this
movement lies the true hope for the future
of the planet and for humanity.
Greenpeace activists at Apple's Indian head office,asking the company to clean our cloud.
Esperanzacrew and local volunteers unloadsupplies for the communities devastated bytyphoon Pablo (Bopha).
Green
peace/SelvaprakashLakshmanan
S
tevedeNeef/Greenpeace
Xx/Greenpeace
MarkelRedondo/Gre
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The campaign focusedon exposing the dangers
of drilling for oil in theArctic throughout 2012as well as harnessingpublic support to stopthe oil companiesfrom destroying the
environment and fuellingclimate change.
SAVING THEARCTIC
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Arctic oil drilling is a dangerous, high-risk enterpriseand an oil spill under these icy waters would havea catastrophic impact on one of the most pristine,unique and beautiful landscapes on Earth.
Our Arctic campaign was launchedin the summer of 2012, and weveachieved an incredible amount in justa short time. Our call to Save theArctic got the support of a million
people in less than three weeks.Many organisations and celebritieshave joined forces with Greenpeaceto demand a global sanctuary bedeclared around the North Pole, andare pushing this message to their fansand supporters. Among them areSir Paul McCartney, Penelope Cruz,Robert Redford, Alejandro Sanz, SolGuy, Javier Bardem, One Direction,Ben Affleck, Cameron Diaz, EzraMiller, Alexandra Burke, Jarvis Cocker,and Sir Richard Branson.
Confronting and exposingthe Arctics enemiesThrough high-profile confrontationswith Shell and Gazprom, both at landand on the high seas, we have drawnglobal attention to the reckless Arcticoil rush were now witnessing.
The campaign was launched in earlyFebruary by Greenpeace UK, whoscaled the National Gallery in London
to paint Shell as the new face of Arcticdestruction. Shortly after, GreenpeaceNew Zealand took action againstShells drillship, Noble Discoverer,in Port Taranaki, while activists fromGreenpeace Nordic and GreenpeaceGermany did the same against one ofShells icebreakers, the Nordica, in theBaltic Sea.
Greenpeace confronted Shell aroundthe world, culminating in a globalweek of action. Greenpeace UK
shut down almost 100 Shell petrolstations, with the action broadcastlive on Greenpeace TV. GreenpeaceArgentina shut down a massive
oil refinery, Greenpeace Franceturned its French office into a polarbear sanctuary, and the Executive
Director of Greenpeace Netherlandsoccupied the offices of Shells CEO.Other activities took place againstthe company in Mexico, Denmark,Finland, Hungary, and the CzechRepublic.
We also teamed up with the Yes Mento mock Shells multimillion-dollaradvertising campaign, building aspoof Arctic Ready website andhosting a fake send-off party forShells drilling rigs in Seattle. Over
10,000 supporters got involved withthe site and a secret video of thefarcical launch event became anovernight internet hit. The websitegenerated nearly 4 million page views,over 12,000 user submissions, andtwice reached the number one spoton the hugely popular website Reddit.
Shells Arctic project in 2012 was sobad that the US government didntbelieve it could operate safely andrefused the company permission to
drill for oil. The sustained light thatGreenpeace shone on the companyin the Chukchi and Beaufort seas, inAlaska, meant that the whole world
knew about every accident, everycrashed oilrig and every failed safetytest of key equipment Shell wasresponsible for. We helped make itimpossible for President Obama and
the US government to allow Shell totake a monumental gamble with theunique ecosystem of the polar north.
The campaign also turned itsattention to Russian energy companyGazprom, which set up a vast, rustingdrilling platform in the icy waters ofthe Pechora Sea, and planned toproduce Arctic oil in 2012. A teamof six intrepid Greenpeace activistsfrom our ship Arctic Sunrise, includingInternational Executive Director
Kumi Naidoo, scaled the side ofthe platform, where they withstoodhours of water bombardment andbeing pelted with metal objects. Forfive days, new teams came in dayand night, undeterred by the frigidconditions and Arctic waters, tocontinue the action.
The media attention surroundingour confrontations with Shell andGazprom and their inadequacies inthe Arctic supported our push for
stricter drilling legislation right aroundthe far north.
Boarding Gazprom's Arctic oil platform off thenortheastern coast of Russia in the Pechora Sea.
Denis
Sinyakov/Greenpeace
As Shell begins drilling for oil in the Arctic, Greenpeaceprotests at a Copenhagen filling station.
BenitaMarcussen/Greenpe
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The year ahead will be crucial in helping the worldto choose design over disaster, and the Arctic is thestage on which this choice will unfold.
Investor awarenessThis media exposure has madeinvestors aware of the huge financial
risks and uncertainty inherent inArctic Oil projects. Undermininginvestor confidence will undermine thecapacity of oil companies to drill forArctic oil in the future.
In May, Greenpeace UK publishedthe report Out in the Cold, whichanalysed the financial risks faced byShell and therefore by its investors in attempting to drill in the Arctic. Therisks range from questions about thecommercial viability of some proposed
Arctic projects, to the inadequatespill response plans that prove thatno company can clean up a spill intreacherous Arctic waters.
Now oil companies are finally gettingthe message. The chief executive ofFrench oil giant Total said the risk ofan oil spill in such an environmentallysensitive area as the Arctic was simplytoo high for them to consider workingthere. The campaign has come a longway in 2012, but despite the news
that Shell and others are rethinkingtheir strategies, interest in the Arctic ishigh and the oil industry will be activethere in 2013.
ARCTIC SCIENCEWe sent our ship Esperanzato Alaska
to document the impact Shells drilling
could have on the pristine ecosystems
of the Chukchi and Beaufort Seas. Using
state-of-the-art submarines and UAVs we
undertook the first manned underwater
trip in the Chukchi Sea, discovering a
treasure trove of marine life in the process:
molluscs, starfish, sponges and rare coralssuch as the sea raspberry. This rich habitat
would be directly impacted by Shells
attempts to drill for Arctic oil.
The annual sea ice minimum is a crucial
indicator of the health of the Arctic, and the
signs are becoming increasingly worrying.
Sea ice is in rapid decline and in 2012 we
were there at the ice edge with scientists to
bear witness to the lowest ever Arctic sea
ice minimum in recorded history. Working
with experts from Cambridge University
and the US National Snow and Ice Data
Centre, we helped generate crucial data
on the thickness and volume of ice at thetop of the world, as well as the impact that
increasing areas of open water are having
on ice cover.
INDIGENOUS ALLIANCEGreenpeace investigated, documented
and exposed the environmental
destruction caused by oil companies
in Russias far north and its impact on
the indigenous peoples who live there.
Our work with these people is helping to
improve our standing within indigenous
communities all over the Arctic. We
hosted the first annual Arctic Indigenous
Peoples conference in Russia last year,
where we agreed a Joint Statement of
Indigenous Solidarity for Arctic Protection,
and this year well host the second event
in Kiruna, northern Sweden, where senior
representatives of the Arctic Council will be
meeting soon after.
Salvage teams conduct an assessment of Shell'sKulluk drill barge.
We are living in an era in which peopleare the major determinant of ourglobal ecology. This means we havethe power, the choice, to change theplanets ecology by disaster or by
design. The year ahead will be crucialin helping the world to choose designover disaster, and the Arctic is thestage on which this choice will unfold.
Greenpeace/AlexYallop
Greenpeace/TimAubry
TexasConstantine/Greenpeace
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20 Greenpeace International Annual Report 2012
In 2012, we continuedour work to achieve zero
deforestation by 2020,and to protect the forestsglobally.
PROTECTINGOUR FORESTS
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The planets most beautiful forests are still underthreat from the main drivers of deforestation.
Greenpeaces forest campaignremained focussed in 2012 on makingsure that politicians take internationalaction and enforce national politicalstandards to protect the remaining
forests. We campaign in three of theplanets largest rainforests to achievezero deforestation.
IndonesiaThe establishment of new plantationsfor the pulp industry in Indonesia hasgone hand-in-hand with social conflictand the clearance of peat lands andwildlife habitat. Two companies,Asia Pacific Resources InternationalLimited (APRIL) and the Sinar Mas-
owned Asia Pulp & Paper (APP)control 70 to 80% of the total pulpcapacity in Indonesia.
As a result of our campaign, APP isnow in discussion with Greenpeaceabout how to implement a forestconservation policy that will help itwin back its clients. Other NGOs
working on environmental and socialissues have played a critical role inbringing about this important change,through their own campaigns both inIndonesia and internationally.
APPs commitment creates a templateas to how large corporations canoperate in a developing country, playa critical role to end deforestation, andsupport the local community. We willcontinue to use this template to lobbyAPRIL to end its deforestation.
AmazonIn the lead-up to the UN Rio+20summit in Brazil, the RainbowWarrior sailed the Amazon, exposingdrivers of deforestation in the region,including deforestation to producecharcoal to make steel. Followinga 10-day occupation of a charcoalshipment scheduled to leave Brazilfor the US, producers in Maranhostate signed a landmark agreement toeliminate Amazon deforestation fromtheir supply chains and to implementa monitoring system for the charcoalused in their production processes.
Successful industry agreementsto remove deforestation from theagribusiness sector, including thesoya moratorium from 2006, continueto play an important role to reducedeforestation. However, for the firsttime in five years, deforestation in theAmazon rainforest is on the rise again.
The sudden increase in deforestationrates can be directly attributed to theBrazilian governments systematic
Thousands of remote charcoal camps in Brazil havepillaged huge areas on natural rainforest to smoulderinto wood charcoal for blast furnaces that convert ironore into pig iron for the steelmaking industry.
dismantling of the laws and agenciesthat protect the Amazon. Greenpeacewill continue to work on making zerodeforestation law a reality.
Congo BasinAfter five years of being present in theDemocratic Republic of Congo (DRC),we undertook a comprehensivereview of our Congo Forest campaign.The review led to a new three-yearstrategy. The campaign will build onour work on logging in the DRC to awider Congo Basin forest protectionapproach, focusing first on a palmoil campaign in Cameroon. The
expansion of large-scale palm oiloperations in Africa presents acampaign opportunity to influence itsdevelopment before it is too late.
Activists bear witness to active clearance anddrainage of peatland forests.
UletIfansasti/Greenpeace
RodrigoBalia/Greenpeace
The largest of the two, APP, has atotal pulp and paper capacity of over7 million tonnes a year in Indonesiaalone. For the past two years,Greenpeace has targeted APP and itscorporate consumers, such as Barbie,Staples, and major supermarkets
around the world. This caused APPsmajor clients to cancel contractswith the company and adopt zerodeforestation policies.
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We engaged key industry and political players in aninternational conference on palm oil in Accra, wherewe demonstrated that Greenpeace is watching themnot only in Indonesia, but in Africa as well.
GLOBAL FORESTSOLUTIONSIn the days leading up to the Rio+20
summit we gathered a group of key players
at a workshop to create a road-map for
zero deforestation in Brazil. At the same
time we launched Good Oil, the first in
a series of case studies that showcase
inspiring examples of forest protection.
Good Oil focuses on smallholder palm oil
farmers in Riau Province, Indonesia, who
are protecting and restoring forest while
practicing responsible management of
their oil palm plantations. This case study
led to a visit and praise from the Minister
for Agriculture and interest to replicate
elsewhere in Indonesia.
Also in Indonesia, we supported
communities to take advantage of a
Village Forest permit mechanism to
protect their forests in Sumatra and Papua.
Further, we collaborated with the worlds
second largest palm oil producer GAR and
The Forest Trust, to develop an approachto protect remaining forest areas important
for carbon and biodiversity in palm oil
development areas.
FUNDING FOR FORESTSGreenpeace has been a strong and vocal
advocate for credible deals to Reduce
Emissions from Deforestation and
Degradation (REDD). At the same time,
we have not hesitated to publicly rejectfalse solutions to REDD, such as the push
to include sub-national forest offsets in
Californias emerging carbon market. In
2012, Greenpeace International released
a report that revealed irreconcilable
problems in the California offset proposals,
as well as concerning new evidence
from Chiapas, Mexico (one of the areas
proposed for early inclusion in the carbon
markets). The publicity from this report and
our work with partners has elevated the
issue to the Governors desk in California,
and a decision on whether and how the
State of California will proceed is expected
to come next year.
We also undertook a global effort to ensure
that the multiplicity of funding currently
directed at forests, including from REDD,
guarantees that biodiversity would be
protected while the rights of indigenous
peoples and local communities would be
fully respected. A number of countries
and institutions, such as the World Bank,
have already begun to develop their own
competing safeguard standards. Yet, there
is still no detailed international standard in
place that would ensure a baseline level of
protection for all people and animals living
in, and dependent upon, tropical forests.Greenpeace is working to change that.
Greenpeace/DanielB
eltr
NicolasChauveau/Greenpeace
GinnetteRiq
uelme/Greenpeace
A new campaign on palm oil in Africastarted in September 2012, with abriefing paper highlighting the threatsof unchecked expansion of industrialpalm oil projects in the continent. Weengaged key industry and politicalplayers in an international conferenceon palm oil in Accra, where wedemonstrated that Greenpeace iswatching them not only in Indonesia,but in Africa as well. Together with
the Oakland Institute we publisheda report that exposed illegalitiesand controversies surrounding theUS-based Herakles Farms oil palmplantation project in Cameroon.
We also continued to play a watchdogrole on logging in the DRC, withinspiring mobilisation tools such asa Forest Song and a petition withpartner NGOs signed by over 22,000Congolese. Following the release ofGreenpeace Africas report about
illegal logging, the petition, andfollow-up political meetings, the DRCenvironment ministry committed tocancel illegal permits.
Oil palm nursery in a Herakles Farms concession area.
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On land and at sea,in 2012 the oceans
campaign focused onexposing scandalswithin the fishing sector,building solidarity withkey stakeholders such assmall-scale fishermen and
impacted communities,and leveraging change inthe marketplace.
DEFENDINGOUR OCEANS
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In Senegal, we brought activists from Europe andAfrica together, to put pressure on leaders in bothcontinents to change the way fish is caught in West
African waters.
The year began with a visit by theArctic Sunrise to the waters ofWest Africa, where foreign fleets ofmonster fishing ships scoop upvast amounts of fish at the expense
of the local communities. In Senegal,we brought activists from Europe andAfrica together, to put pressure onleaders in both continents to changethe way fish is caught in West Africanwaters.
Senegals president Macky Salleventually cancelled 29 agreementswith foreign fishing operations. Local,small-scale fishing communities nowhave priority access to the fish offSenegals coast, and across Europe,we worked with small-scale fishingcommunities to help pressure EUleaders into giving more access
to fishing to these communities, ratherthan to the massive and destructivemonster ships.
We initiated new relationships withcountries in the Indian Ocean, hometo the second largest tuna fisheryin the world. The Rainbow Warriorsailed to South Africa, Mozambique,
Mauritius and the Maldives, wherewe talked with local communitiesunable to compete with the massive,and often foreign-owned, industrialfishing ships. In the Indian Ocean, wealso worked with the government ofMozambique to monitor illegal fishing.Partnerships like this are important toensure that only sustainable fishingtakes place.
In the Pacific, Greenpeace took to thehigh seas with the Esperanza, with
representatives of the governmentof Palau onboard, again to confrontand halt pirate fishing. Due to ourincreased presence in Asia, wewere able to put more pressure onkey governments and companiesthere. In South Korea, GreenpeaceEast Asia launched the first rankingof major tuna brands sold there.Within days, the industry responded
Fishermen at work in artisanal fishing pirogues withseine nets off the Sengalese coast.
A Palau law enforcement stands next to a Greenpeaceactivist sinking an illegal fish aggregation device.
and,as we have seen in the past,important direct dialogue with thecompanies concerned, coupled withconsumer pressure, can lead to verypositive results, including the use ofsustainable fishing techniques such aspole-and-line fishing.
In the Philippines, which hostedthe 2012 meeting of the PacificTuna Commission, the Esperanzasvisit helped mount pressure on thegovernment to act more responsiblywhile fishing in the Pacific. Our officealso enlisted thousands of new OceanDefenders to demand governmentsrescue our Pacific for futuregenerations. Greenpeace activistsvisited embassies all over Manila,demanding action and reminding thefishing industry that we will continueto take action to ensure that theoceans we leave to future generationsare healthy.
Pole-and-line fishing is a selective, sustainable andequitable method of catching tuna.
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PaulHilton/Greenpeace
AlexHofford/Greenpeace
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Greenpeace is working to end overfishing, to createhealthy oceans, with ample seafood and sustainedfishing jobs forever.
NEW INFLUENCE INTAIWANTaiwan is home to the worlds largest
tuna fishing fleet one of the biggest
oceans destroyers and is also one of themost irresponsible political presences at
important oceans governance meetings.
In early 2012, Greenpeace in won an
important legal victory in Taiwan that will
help pave the way to future success; one of
our oceans campaigners was acquitted of
making defamatory statements about the
fishing industry there. Greenpeaces right
to criticise the overfishing by Taiwanese
companies was protected.
When the Esperanzavisited Taiwan in
late 2012, we took action against the
construction of new monster boats,
which are at the heart of the overfishing
crisis. In October, Greenpeaces office
in Taiwan undertook its first large-scale
banner hanging at a shipyard near
Kaohsiung, the home port to the massive
Taiwanese fishing industry. This was also
Greenpeaces first-ever peaceful protest
at a shipbuilding facility. Our campaign
to stop new boats from overfishing and
destroying our oceans will continue to
escalate in 2013, in Asia and elsewhere.
MONSTER BOATSGreenpeace is working to end overfishing,
to create healthy oceans, with ample
seafood and sustained fishing jobs
forever. This means stopping the worlds
most destructive fishing vessels from
indiscriminately taking everything out
of our oceans. In 2012, we were able to
follow some of the most notorious ships
and force them out of waters. While
GreenpeacesArctic Sunrisewas in West
Africa, we encountered theMargirisand
attempted to stop its fishing activities.
Along with dozens of other fishing vessels,
it was banned from fishing in Senegalese
waters by President Macky Sall.
However, the Margiris path of destruction
continued to Europe, where it again
encountered Greenpeace activists, who
delayed its departure from its home port
of Ijmuiden in the Netherlands for over six
days. The Margiris Dutch owners sent it
across the world to Australia, and hoped
that by changing its name toAbel Tasman
it might continue its destructive fishing
practices. However, Greenpeace helped
organise local communities to oppose
the massive vessel fishing. Due to thispressure, the Australian government also
banned the monster boat from Australian
waters.
PROTECTING WHALESIN SOUTH KOREAOn the morning of 5 July 2012, South
Korea announced to a meeting of the
International Whaling Commission that it
would begin a programme of scientific
whaling. Yet, within a few days, the
press was reporting that South Korea
had abandoned its plans. Two weeks
later, Greenpeace East Asia confirmed
that the South Korean government was
quietly proceeding with its whaling plans,
despite its public announcement. In
response, we prepared a report on how
research can be done on whales without
harming them, and took advantage of
the presence of the Esperanzain South
Korea, as part of our Oceans Defenders
tour, to demonstrate this.
Two independent scientists participated
in a short research cruise in South
Korean waters, showcasing non-lethal
techniques, and presented their findingsat a press conference. Greenpeace East
Asia continued to monitor, attended
consultation meetings, and staged
the first ever Greenpeace whales
demonstration in Seoul. Work started
on an email alert directed to the Prime
Minister. Six days before the deadline
for a formal notification of the start of
the programme, Greenpeace East Asia
presented a letter to the Prime Ministers
office on behalf of over 100,000 people
from around the world. The 3 December
deadline passed without the required
notification being made. A month later,
South Korea formally notified the IWCthat it had decided to use only non-lethal
methods to study whales, instead of
killing them.
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Behind the beautifuladvertising, the catwalk
glamour and the perfectlymanicured nails of thefashion world, is anindustry contributingto toxic pollution that isdestroying our beautiful
waterways.
DETOXINGOUR WATER
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Fashionistas, activists, models, designers andbloggers form around the world joined together,united by the common belief that the clothes wewear shouldnt cost the Earth.
During the first year of the Detoxcampaign in 2011, we exposed thelinks between textile manufacturingfacilities using and releasinghazardous chemicals into local
waterways in China. Subsequentinvestigation revealed the presenceof hazardous chemicals in brandedclothing items purchased from around
Detoxing ZaraWe called upon Zara, the worldslargest fashion retailer, to lead theindustry toward toxic-free productionand commit to detox. In the reportToxic Threads: The Big Fashion
Stitch-Up, Greenpeace Internationalinvestigations revealed the presenceof hazardous chemicals in garments
purchased from 20 internationalclothing brands, including Gap, Levisand Zara.
Worldwide day of action against Zara; protest in Prague.
Dye factory in Binhai Industrial Zone, Shaoxing.
A total of 141 items of clothing werepurchased from 29 countries andregions worldwide, and the chemicalsfound included high levels of toxicphthalates, cancer-causing amines
from the use of certain azo dyes, andnonylphenols (NPEs).
Online and offline, activists tookaction to urge Zara to detox. Over300,000 joined online in just over aweek including over 100,000 peoplein less than 24 hours and tens ofthousands of tweets and Facebookand Weibo messages were sent tothe brand. Offline, 700 Greenpeaceactivists in over 80 cities across theworld participated in the Detox Day
of Action, demanding that Zara stopselling clothing contaminated withhazardous chemicals.
The call for fashion made withoutpollution was also echoed by bignames within the fashion scene,including designers, models andbloggers who signed the DetoxFashion Manifesto. After just ninedays, Zara buckled under publicpressure and committed to detox, andwas soon followed by other big name
retailers including Mango and Esprit.Ma
rtinBoiuda/Greenpeace
Lan
ceLee/Greenpeace
LuGuang/Greenpeace
Worldwide day of action against Levi's; protest in SanFrancisco.
GeorgeNikitin/Greenpeace
the world. We focused on sportswearbrands, securing public commitmentsfrom Nike, Adidas, Puma and Li-Ning(the biggest Chinese sportswearbrand). Following intense public
pressure, the fast-fashion giantsH&M and C&A also committed, andin 2012 this was followed by an evenmore ambitious commitment from theBritish retailer Marks & Spencer.
Our investigations in 2012 took ourwork even further. We revealed howthese same branded clothing itemscontinue to leach chemicals into localwater supplies wherever they arewashed. These chemicals break downto form even more hazardous and
hormone-disrupting substances whenreleased into waterways in Europe,Asia, North America, and around theworld.
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As global actors, fashion brands have the opportunityto work on global solutions that ensure thathazardous substances are completely eliminatedthroughout their supply chains and products.
Detoxing LevisWe followed our success with Zarawith another global push in December.This time, the focus was on Levis,after further investigations in China
and Mexico revealed connectionsbetween the US retailer and toxicwater scandals in those countries.These revealed both the scale ofthe issue in countries in the GlobalSouth, and the smokescreen behindwhich much of this environmentaldestruction occurs.
Accordingly, a major part of thecampaigns demands was linked toincreasing transparency within thesector, and ensuring that big brands
require their suppliers to releasepublicly accessible information
Greenpeace activists install a group of mannequins around a large waste water discharge pipe belonging to theLinjiang Waste Water Treatment Plant in Xiaoshan District, Hangzhou.
WuDi/Greenpeace
about what they are discharging ona chemical-by-chemical, and facility-by-facility, basis. Levis commitment which came after eight days of publiccampaigning included a promise torequire 15 of its largest suppliers inChina, Mexico and elsewhere in theGlobal South to disclose pollution databy as early as the end of June 2013.Other brands have also followed suit,by including similar concessions intheir Detox commitments.
In 2013, we will be making sure thatthe brands turn their ambitious wordsinto concrete actions on the ground where the pollution is most acutely felt and ensure that transparency levelsare maintained across the sector.
DETOXING FASHIONAs global actors, fashion brands have the
opportunity to work on global solutions
that ensure that hazardous substances
are completely eliminated throughout their
supply chains and products.
In 2012, over half a million people took
action to challenge international brands to
take responsibility for their toxic footprints
urging them to work with their suppliers
to clean up fashion and these major
corporations are listening. From luxury
houses like Valentino, to fast fashion
retailers including H&M, Mango and
Benetton, big brands are paying attention
to the global call for toxic-free fashion.
These brands are now using their power
and influence within the sector to begin
substituting out the worst chemicals
and are being encouraged to share
their learnings with others. They are
also working with their suppliers and thechemical industry to develop alternatives,
helping to create a growing marketplace
for non-hazardous alternatives
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Ecological farming isthe only agricultural
system with a positiveeffect on our health,our environment, ourcommunity, our climate,our soil, and our water.
CHAMPIONINGECOLOGICALFARMING
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Ecological farming ensures healthy farmingand food for today and tomorrow.
Too much of the worlds agricultureis dominated by an industrial modelthat relies on toxic chemicals, and onsynthetic fertilisers that strip the soilof its fertility, damage the environment
and affect wildlife. This is why in 2012Greenpeace continued to promoteecological farming that protects soil,water and climate, and promotesbiodiversity.
Ecological farming represents aneffective and sustainable alternativeto the current industrial agriculturalapproach, which is heavily relianton synthetic inputs and geneticengineering, and only beneficialto agribusiness corporate profits.
Industrial agriculture is increasinglycausing damage to the environmenton a global scale, and underminingthe farmers ability to produce healthyand environmentally sustainable food.
The campaign commissioned anagricultural economist to conducta forecast of the impacts of theintroduction of herbicide-tolerantgenetically engineered (GE) crops inEurope. The report was promoted
during an 18-day European touraimed at exposing GE impacts inthe US and maintaining GE rejectionin Europe. During the tour, public
screenings were organised of adocumentary featuring two Americanfarmers who have personallyexperienced the agricultural and socialcatastrophe caused by herbicide-
tolerant GE crops.
Maize is the most important and widely growncrop in Europe.
CHINESE TEACONTAMINATIONIn 2012, we focused our work in
China on challenging the overuse of
agrochemicals, and exposed a pesticides
contamination scandal in tea, a daily drink
for millions of Chinese and others around
the world. Following investigations and
testing, Greenpeace East Asia found
illegal pesticides in some of Chinas most
popular tea brands. Unilevers Lipton was
among the brands that had high levelsof contamination, with some samples
containing pesticides unapproved by the
EU, such as bifenthrin, which scientists
say could negatively affect male hormone
production. The Chinese Ministry of
Agriculture has banned some of the
pesticides detected including highly
toxic methomyl, as well as dicofol and
endosulfan, which may affect fertility
from use in tea production.
Following our expos, several tea
companies in China committed to
sustainable tea sourcing and a full
traceability system. Unilever agreed ona timeline by 2015. The issue received
very high media coverage in China and
globally, which in turn put pressure on the
local government bodies to prioritise work
on pesticide reduction. The campaign will
continue promoting ecological farming
without agrochemicals in our food.
GE FOOD CROPSOUT OF INDIAIn India, we built on our previous work
against GE and worked with the various
stakeholders opposing the release of GE
in India. A key step in that battle was the
decision of the Parliamentary Agriculture
Standing Committees verdict on GE food
crops. After an extensive consultation withfarmers, environmental groups, scientists,
and consumer groups, the Committee
concluded that GE food crops are not
suited for the Indian continent, since
they pose a threat to peoples health and
biodiversity, as well as putting livelihoods
and food security at risk.
GOLDEN RICE THEBATTLE CONTINUES
Vitamin A deficiency (VAD), one of the most
serious health problems in developing
countries, is used as a reason to promotethe genetically engineered goldenrice.The marketing of this GE rice in southeast
Asia, the centre of origin of rice, is not
only ecologically irresponsible but also
economically unsustainable for farmers in
the event of environmental contamination
of traditional rice varieties, which represent
a staple food.
In the Philippines, we supported and
highlighted the community rejection of
golden rice in the Mindanao area. We will
continue our campaign to halt release
of GE rice to the environment, and to
support public resistance to GE foods, by
promoting existing, more effective and
more sustainable solutions for tackling
vitamin A deficiency.
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Greenpeace usedRio+20 to work with other
civil society organisationsto deliver on our agendarather than waiting forgovernments to takeaction.
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Our message was clear: After Rio+20, the worldneeds people to mobilise and force change.
In the face of urgent global crisis, theRio Earth Summit was an unmitigateddisaster. The meeting delivered noconcrete action and no targets for thetransformational changes we need.
battleground where masses of peoplefrom around the world are neededto demand the necessary action toprotect it. A ban in the Arctic on oildrilling and industrial fishing would be
a huge victory against the forces thatwon out at Rio+20, and would providea future for the four million people wholive there.
Greenpeace exists to give theEarth a voice and on the insideof the conference hall we spokeloud and clear on the failure of ourgovernments. We succeeded inpreventing governments from passinga polluters charter. With ourGreenwash+20report, we showed
who is really to blame for the failureat Rio, highlighting the corporations from Shell to Duke Energy whoseinterests governments were puttingbefore those of the people.
PROTECTING THEHIGH SEASWe also made the protection of the High
Seas a key issue both for the negotiators,
and the media that led to political progress.
The majority of governments actively
called for a UN biodiversity agreement,
including Brazils President Dilma
Rousseff, Australias Prime Minister Julia
Gillard, as well as many European leaders
and the heads of Pacific Island states.
Unfortunately, Venezuela and the US
backed by Russia and Canada prevented
the world from launching a High Seas
rescue plan at Rio. But governments did
commit to making a decision about a
High Seas protection agreement by the
end of 2014. This deadline ensures that
discussions that have been dragging on
for years will no longer continue forever
without action. On the back of the attention
the High Seas received at Rio, the oceanscampaign is now building the political
support necessary to agree on ending the
exploitation of the High Seas in 2014.
The Rainbow Warrior sails into Rio de Janeiro for the
UN Conference on Sustainable Development Rio+20.
Greenpeace launches its Save the Arcticcampaign;Xavante indigenous peoples visit theRainbow Warrior.
RodrigoPaiva/Greenpeace
MarizildaCrupp
e/Greenpeace
MarizildaCruppe/Greenpeace
Greenpeace had seen this failureof responsibility coming. We hadtherefore focused our attention outsidethe official Summit. Greenpeace Brazilused the occasion to highlight theplight of the Amazon, threatened bya new, destructive change to BrazilsForest Code law. Great strides weremade in collecting signatures for azero deforestation law, together with
allies such as the Catholic Church. Bythe end of 2012, more than 600,000Brazilians had supported GreenpeaceBrazils law proposal, which would enddeforestation in Brazil once and for allwhile delivering benefits and livelihoodsto the people of the Amazon.
We launched our Save the Arcticcampaign at Rio+20 as a sign ofhope and determination in the faceof the business as usual from thegovernments and corporations
attending the summit. Our messagewas clear: After Rio+20, the worldneeds people to mobilise andforce change. The Arctic is a key
Alex
Hofford/Greenpeace
ShannonService/Greenpeace
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Your support givesthe planet the voice it
deserves and ensuresGreenpeace is in the bestposition to take action andconfront corporations,governments andpeople destroying our
environment.
You are at the heart ofeverything we do.
NaomiHarris/Greenp
eace
YOURSUPPORTMATTERS
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We do not inherit the Earth from our ancestors,we borrow it from our children.Native American proverb
Essential to Greenpeaces corevalue is our political and economicindependence, giving us effectivenessand credibility. Greenpeace does notaccept donations from governments,
corporations or political parties. Werely solely on contributions fromindividual supporters and independenttrust and foundation grants.
Thanks to you, Greenpeace standson the frontline of environmentaldestruction, exposing environmentalcriminals, challenging governmentand corporations, taking action andpromoting solutions to safeguard ourplanet. We have grown from a smallgroup of concerned citizens into the
worlds best-known environmentalactivist group.
In 2012, Greenpeace worldwidereceived 260m in donations. Despitethe global financial crisis, this was9% more than was received in 2011.Germany, the US, Switzerland, theNetherlands, the Nordic countries andthe UK were among our highest-givingcountries in 2012. There was also an
increase in income and supportersfor our East Asia, Brazil, Mexico,Argentina and Mediterranean offices.
Your donations empower Greenpeaceto continuously safeguard ourenvironment and to strengthenour impact worldwide. Every yearour supporter base is growing. In2012, 2.9 million people generouslygave Greenpeace a financial gift.Importantly, the vast majority of youmake long-term commitments to ourglobal campaigns, enabling us toplan ahead and remain flexible andindependent.
Thank you to all our supporters whomake our work possible and for yourcontinued investment in our future.Each and everyone one of yourcontributions does make a difference!
Our top donations in 2012We would also like to thank thoseorganisations and individualswho supported us with a gift over1,000,000 in 2012.
The Swedish Postcode Lottery(Svenska PostkodStiftelsen) continued
its generous support in 2012 withgrants totalling 2,634,941. Theseimportant grants support climatework in China, and forest work in theAmazon and Indonesia. For the firsttime the Swedish Postcode Lotterygrants will also support our polar workand a unique three-year project thataims to further establish the rightsof over 4 million people living in theArctic whose cultures and traditionshave been followed for generations
ensuring that their combined voicesare part of the debate about theArctic's future.
The Dutch Postcode Lottery(Nationale Postcode Loterij)generously donated 2,250,000 toGreenpeace Netherlands in 2012. Inaddition, Greenpeace Internationalreceived 800,000 of extra funding forPostcode Lottery Project Oceans aunique initiative in which PostcodeLottery and Greenpeace (amongothers) work together with the Dutchpublic to save all life across theworld's oceans, engaging the Dutchpublic and more specifically ourparticipants with the good causes ofGreenpeace.
In 2012, 1,646,000 was granted
to Greenpeace Switzerland from theestate of the late Mrs Ellen Schuppli.Greenpeace Germany received alegacy of 3,550,460.11 from MsHildegard Bhmann, and GreenpeaceCentral & Eastern Europe received alegacy of 1,700,000.
A legacy gift to Greenpeace in yourWill is a very special act of generosityand foresight, honouring your memoryand ideals into the future. To supportGreenpeace's work with a gift in
your Will, please contact your localGreenpeace office or Stephanie Allenat [email protected].
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Visitors at an Open Boatday in Melbourne, to showsupport for the Save the Reefcampaign.
Sami people and Greenpeace demonstrate outside thecity hall in Kiruna during the Arctic Council meeting toshow their opposition to Arctic oil exploration.
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The struggle to save our environment is the definingfight of our generation.
TESTIMONIALS
Judith Lingeman,Head Charity Department,Dutch Postcode Lottery
Thanks to the 2.5 million
participants of the Postcode
Lottery, we support Greenpeacewith a yearly donation. The
Postcode Lottery was founded
to support organisations working
towards a greener and fairer
world. Operating internationally
as an independent, creative, non-
violent campaigning organisation,
Greenpeace is striving to ensure
the ability of the Earth to nurture life
in all its diversity. We are proud tobe a valued partner of this widely
supported organisation!
Miho Kaneko, Japan
I and other mothers just want to
protect children from radiation.
Though media don't report facts in
Fukushima, the time will come when
people find that there are hidden
facts. I support Greenpeace, forchildren to be able to have hope in
their future in Japan.
Sachin A Deshmukh, India
Supporting
Greenpeace is caring
about our Earth. Due
to routines and busy
work schedules, it is very difficult
for us to participate in activities
against the unconstitutional and
hazardous damages happening
to our beautiful nature. For us, the
best way to express our care is to
support the people who are really
working for it. Not physically, butfinancially. You will always find us
as your supporter.
Eva Maria, USA
Some people don't believe they
can solve these environmental
problems, but I believe every
individual can make a difference,even with the small things we do
in our daily lives. I have a lot of
admiration for Greenpeace and
the work it does.
Eva-Maria, an active member ofGreenpeace since 1988, has foundyet another way to lend her support.In her Will, she has left a bequest toGreenpeace.
Glen Brown, Canada
The struggle to save ourenvironment is the defining fight
of our generation. Im proud that
I can direct some of my estate
to helping Greenpeace continue
its important work. Greenpeace
is politically savvy, street-smart,
creative and determined. They
inspire the public and change
public policy. Greenpeace speaks
truth to power, for which it
is denied charitable status inCanada; thats all the more reason
to include Greenpeace in my Will.
A multinational Greenpeace alpine team deliversmessages of support and hope for the victims of theFukushima nuclear disaster to the summit of MountFuji. Collected from thousands of people in Japanand all over the world, we hope the messages willencourage the Japanese authorities to listen to thepeople of Japan in opposition to nuclear power.
UletIfansasti/Greenpeace
ChristianAslund/Greenpeace
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Greenpeace InternationalAnnual Report 2012 39
Gross fundraising income20122011
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10,000
20,000
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Euro
thousands
Number of financial supportersFor each Greenpeace national and/or regional office in 2012 compared to 2011
20122011
Individuals(thousands)
RUSSIA
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CHILE
LUXEM
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40 Greenpeace International Annual Report 2012
Greenpeaces onlineand offline subscribers,
donors, volunteers andactivists, grew strongerand brought changeto government andcorporate policies aroundthe world in 2012.
PEOPLEPOWER
Matimtiman/Greenpeace
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Greenpeace InternationalAnnual Report 2012 41
Over the year, our subscriber base grew from 17to 24 million people, with above average growth in
Taiwan, South Korea, China, Brazil, India, Thailand,Turkey and Russia.
Throughout the year Greenpeacecontinued to use the power of socialmedia and networking to support anddeliver positive changes for all of ourcampaigns. Our fastest growing petition
in the history of the organisation broughttogether three million people to demandprotection for the Arctic from oil and gasexploration. We mocked Shells lackof preparedness for a spill in videos,faux tweets, and faux press releasesco-created with The Yes Men, andthe shares, likes, and retweets of oursupporters drove them to front pagesfrom Mashable to the Times of India.
to blacklist many of the chemicalstargeted within our campaign, andsingled out the textile sector as one ofthe six priority control industries to bemonitored as part of the latest Five
Year Plan for Chemical EnvironmentalRisk Prevention and Control.
Perhaps the greatest return on ourinvestment in People Power wasthe end of a decade long struggleto get pulp-and-paper giant APP tostop unsustainable forest practices.Supporter pressure on its biggestcustomers from Dove to KFC, andNestle to Mattel finally pushedthe company to a commitment onsustainable forest practices, including
a stop to clearing natural rainforest(the habitat of tigers and orangutans)for oil palm plantations. The New YorkTimes dubbed it Activism at its best.
Growing our networkOver the year, our subscriber basegrew from 17 to 24 million people,with above average growth in Taiwan,Korea, China, Brazil, India, Thailand,Turkey, and Russia. In 2012, theChinese micro-blogging site Weibo
became our third largest source ofsubscribers among social media sites,after Facebook and Twitter.
We define a subscriber as anyonewho has given us permission tocontact them, be it by email list, a cell-phone number, or as a follower of ouraccounts on Twitter or Facebook, orother social media channels such asPinterest or Instagram.
For the first time, we shared plans for2013 with a group of supporters fromaround the world, the GreenpeaceCompass community, which gave usfeedback and creative suggestions on
project proposals and priorities withcritical insights into how to bring ourissues out to a wider public and involvesupporters more deeply in our work.
Our Mobilisation Lab continued toexplore the forefront of online andoffline activism, hosting skillshares,trainings and symposiums that broughtGreenpeace and fellow changeorganisations together to sharebest practice, develop new ways ofworking, and investigate new ways toanalyse and evaluate our performance.
Activist dressed as a mannequin, in an Oslo Detoxprotest.
Greenpeace
Efforts to stop the pollution of Chinas
rivers led us to challenge the fashionindustry as part of our Detoxcampaign, which racked up recordwebsite views thanks to our high-fashion, celebrity-studded directcommunications to fashion brands.Volunteers around the globe turnedout to help spread the detox messagewith street theatre, mannequinprotests, and mock runway shows,which helped to secure commitmentsfrom brands including Zara, Levis
and Victorias Secret, to publishpollution data publicly. The Chinesegovernment itself also took measures
Change.org
Renren
Sonico
Youtube
Facebook
Twitter
Weibo
Google+
Email
Social Media
Mobile
Numbers in millions
Greenpeace global subscribers
23.6m subscribers worldwide
Social media subscribers
by channel
0
5
10
15
20
25
2012201120102009200820072006
Vkontakte
Hyves
Other channels
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laOlivares
42 Greenpeace International Annual Report 2012
In 2012 the number ofactive volunteers rose to
14,500 dedicated andpassionate people aroundthe world.
Greenpeace/?
VOLUNTEERS
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Greenpeace InternationalAnnual Report 2012 43
To further build and develop Greenpeaces globalvolunteer community not only in numbers, but alsothe relationships, skills and impact our volunteers canbring we launched the Volunteering Lab.
Our volunteers are active membersof communities and take actionon the ground. Holding lectures,collecting signatures, running local
campaigning, and doing research andlobby work are just a few activitiesthese engaged and passionate peopledo to add impact to our campaigns.They give their local voice toGreenpeaces international causes.
I really enjoy being active with
such a powerful organisation -
this way I can make global change
with my local engagement.
Besides that, I got to know so
many inspired and skilled people
in Greenpeace, it is incredible.Kerstin Lehmann, Germany
Motivation is key when it comes tothis intense form of engagement.People join Greenpeace worldwideto take on responsibility for society.They want to put an effort into natureand environment, and into fulfillinginteresting tasks together with peoplewho think alike. They simply want tochange the world.
What really works for me about
Greenpeace is that it works on all
different levels. The actions part is
really nice visually, but I like the way
that Greenpeace is also involved inpolitics broadly it really can make
a difference, like the recent Detox
campaign. Its not just making a
pamphlet and raising awareness.Thomas Hooning van Duyvenbode,
Netherlands
It is important to us to support ourvolunteers in their regional projects,and in their individual abilities andpreferences, to build Greenpeaces
volunteer base as a community ofleaders. That why we now have over130 dedicated staff in Greenpeaceoffices around the world who enablethese volunteers to be as effective andas impactful as possible in achievingpositive environmental change.
Anything and everything you need
to know to run a campaign I was
taught by Greenpeace, and it was
really nice because I was able to
look back on my campaign from
the previous year and critique
myself, and see what works and
what doesnt.Josh Chamberland, USA
To further build and developGreenpeaces global volunteercommunity not only in numbers,but also the relationships, skills andimpact our volunteers can bring we launched the Volunteering Lab.Together with national volunteercoordinators, it sets out to find newways to connect, up-skill and up-scale our global volunteering andgrassroots communities. It existsto help Greenpeace engage all the
potential energy that volunteers arewilling to give.
A Greenpeace volunteer speaks to a concert goerduring a Radiohead concert in Berlin.
Greenpeace
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An Outreach Campaigner collects petition signaturesto Save the Arcticfrom oil drilling in Auckland,following a street drama performed by GreenpeaceNew Zealand volunteers showing polar bears beingevicted by Shell workers following an oil spill.
Greenpeace/PhilCrawford
Children from two Greenteamscarry out Savethe Arcticactivities at the Ozeaneum aquarium inStralsund.
HannahSchuh/Greenpeace
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44 Greenpeace International Annual Report 2012
ORGANISATIONDIRECTORSREPORT
Greenpeace International (Stichting Greenpeace Council)acts as the coordinating body for Greenpeace national andregional offices (NROs), as well as running internationalcampaigns and operating the Greenpeace fleet.
Set out on these pages are the abbreviated financialstatements for Greenpeace International and its relatedaffiliates for the year ended 31 December 2012, as wellas the combined statements including the GreenpeaceNROs for the same period. These are presented to providetransparency and accountability for our supporters, and toprovide an overview of the combined income, expenditure,assets and liabilities of all the Greenpeace entit iesworldwide. The accounts of all of the Greenpeace NROs areindependently audited in accordance with local regulations.Copies of these may be requested from the appropriateoffice, addresses for which are listed on pages 54-55.
Stichting Greenpeace Council, as signatory to the INGOAccountability Charter, is committed to enhancing transparencyand accountability, both internally and externally. Westrive for openness and ease of access to information, toconstantly improve our accountability and performance,and to be able to provide information to those who requestit. In 2012, Greenpeace adopted its open information policy,which is designed to ensure best practice in the handling ofGreenpeaces information. This policy follows the principlesof availability, integrity and confidentiality (in priority order),in order to allow it to be shared in a transparent and efficientway, while at the same time safeguarding, from abuse orcompromise, sensitive information, whether our own or that of
our staff, supporters, allies or partners. All staff are responsiblefor complying with this policy, and with related managementsystems and procedures. The policy is publicly available on ourwebsite www.greenpeace.org.
In 2012, Greenpeace International adjusted its treasury policy,enabling the use of sustainable (or green) banks for its currentsavings. The sustainable banks that Greenpeace uses havebeen assessed by an external agency on their sustainability andsocial responsibility, as well as financial risk profile.
Radboud van DelftOrganisation Director,
Greenpeace International
DanielBeltr/Greenpeace
Greenpeace WorldwideCombinedAbbreviated Financial Statements
These accounts are a compilation of the individuallyaudited accounts of all the legally independentGreenpeace organisations operating worldwide,including Greenpeace International. In compilingthese abbreviated financial statements, the financialstatements of individual Greenpeace NROs havebeen adjusted, where appropriate, to harmonisethe accounting policies with those used byGreenpeace International.
In 2012, the gross income from fundraising forGreenpeace worldwide was 265m. This was28m (12%) more than in 2011. Fundraisingincome increased in 2012 across all channels, witha significant increase in income from legacies andplanned giving (+31%). Total income in 2012 was268m (2011: 241m).
Total expenditure worldwide increased by 37m(16%) from 237m in 2011 to 274m in 2012.This reflects our strategy to increase our activitieson a global scale in order to achieve our ambitions.
Fundraising expenditure at 91m (34% of totalfundraising income) was 14m (18%) higher thanin 2011. This investment in fundraising is a directresult of our strategy to increase our supporterbase to be able to have more global impact.
Campaign and campaign support expenditureincreased by 15m (12%) from 123m in 2011 to138m in 2012. 31m was spent on our climateand energy campaign in 2012 (2011: 29m),which is our priority campaign.
Organisation support costs across Greenpeaceworldwide increased by 8m (21%) in 2012. Thisincrease reflects the investment made in capacityboosting initiatives in the Global South and theUS, as well as an investment in developing ourglobal digital strategy. As a percentage of our totalexpenditure our organisation support cost stayed
at the same level as 2011: 16%.There was a foreign exchange loss of 0.6m
in 2012 (0.4 gain in 2011).
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2012 2011Euros thousands Euros thousands
Income:
Other grants and donations 264,940 236,862
Interest income 2,113 1,999
Merchandising and licensing (978) (167)
Other income 2,250 2,421
Total income 268,325 241,114
Fundraising expenditure 90,874 77,267
Total income les