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#SMX #23a @mdsimmonds
Entity Search
Google: The Good, The Bad,
The Worst, and the Confusing
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#SMX #23a @mdsimmonds
Who.
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#SMX #23a @mdsimmonds
Methodology
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#SMX #23a @mdsimmonds
What’s Shakin on Shakedown Street
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
Google Image Search 2012
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
No Traffic Amigo
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#SMX #23a @mdsimmonds
Image search 2012-2015 = Walled Garden
“That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with
that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.”
Pierre Far, a webmaster trends analyst with Google.
January 23, 2013
http://searchengineland.com/google-launches-streamlined-image-search-146238
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
Whoops
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#SMX #23a @mdsimmonds
Wrong
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#SMX #23a @mdsimmonds
Yeah but what about the bones?
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#SMX #23a @mdsimmonds
Allrecipes says to SHUT UP! (2014)
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
Chicken Tacos 2015
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
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#SMX #23a @mdsimmonds
Adapt or…you know.
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#SMX #23a @mdsimmonds
Hello?
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#SMX #23a @mdsimmonds
2013
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#SMX #23a @mdsimmonds
2015
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#SMX #23a @mdsimmonds
Schema Rollout 2013 vs 2015
0
20,000
40,000
60,000
80,000
100,000
120,000
Feb Mar Apr May
Schema.org Implementation 2013
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#SMX #23a @mdsimmonds
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016