Download - Gogrid
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Cloud ComputingCloud ComputingDisruptive Innovation
&Enabling Technology
Authors:John Keagy (CEO & Co-Founder of GoGrid/ServePath)
Michael Sheehan (Technology Evangelist of GoGrid/ServePath)Paul Lancaster (Business Development Manager for
GoGrid/ServePath)
August 2008
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The “Cloud” = 10X Improvements
Ease of Use
Scalability
Risk
Reliability
Cost
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Ease of Use
Deploy infrastructure with a mouse or API– No cabling, screwdrivers, racking, unboxing, buying– Middle of the night– Do it yourself remotely from anywhere anytime
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Scalability
See Ease of Use
Control your infrastructure with your app
Nothing to purchase and take delivery on
Instant
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Risk
Nothing to buy
Cancel immediately
Change instantly, even operating systems
Throw it out
Rebuild it instantly after testing
RISK
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Reliability
Based on enterprise grade hardware
Design for failures:– Automatically spin up replacements– Use multiple clouds
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Cost
“Turn off the lights” = turn off servers you aren’t using– Ex: Turn off development and test environments
Pay for only what you use
No need to buy in advance
Zero Capital Outlay
No contracts
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“Breaking the Dam(n!)”
Colocation – 1st step to outsourcing
Managed Hosting – dedicated servers managed by 3rd party take some pain away
Cloud Hosting – Lower cost, easier, lower risk, more reliable
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Traditional Hosting Costs Continue to Grow
High CapEx
Low facility asset utilization (55%)
High Depreciation (42-50%)
Power/Cooling costs > Server Costs
Not “Green”
30% hardware obsolescence
- Source: Forbes.com, Kenneth Brill, “Servers: Why Thrifty Isn’t Nifty”
Source: Forbes.com, “Servers: Why Thrifty Isn’t Nifty”
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Trending Away from the “Pain”
Source: Google Insight for Search
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MULTIPLE DEFINITIONSUnderstanding how others view “Cloud Computing”
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Forrester Research
“A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption1”
1- “Is Cloud Computing Ready for The Enterprise?” Forrester Research, Inc.
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Forrester Research (cont’d)
Different than SaaS– Prescripted & Abstracted Infrastructure– Fully Virtualized– Dynamic Infrastructure Software– Pay by Consumption– Free of Long-Term Contracts– Application and OS Independent– Free of Software or Hardware Installation
“Cloud computing has all the earmarks of being a potential disruptive innovation that all infrastructure and operations professionals should heed.”
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Other Definitions
“Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services.” – IBM press release on “Blue Cloud”
“…a hosted infrastructure model that delivers abstracted IT resources over the Internet” – Thomas Weisel Partners LLC from “Into the Clouds: Leveraging Data Centers and the Road to Cloud Computing”
“Cloud computing describes a systems architecture. Period. This particular architecture assumes nothing about the physical location, internal composition or ownership of its component parts.” – James Urquhart blog post
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Multiple Graphic Descriptions of the “Cloud”
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REDEFINING THE DEFINITION
Our view of “Cloud Computing”
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Defining the Segments
SaaS– Software as a Service– Storage as a Service
PaaS – Platform as a Service
IaaS – Infrastructure as a Service
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Colo vs. Managed vs. Cloud Hosting
Colocation Managed Cloud
Time Weeks to Months Days to Weeks Minutes
Scalability Slowest, Rigid & Costly
Slower, somewhat flexible, Costly
Instant, Flexible, Pay-per-usage
Cost High CapEx Costly, sometimes month/year contracts, no CapEx
No contracts, usage based, no upfront costs
“Green” Low Low High - virtualized
Pricing model Buy Servers & Colo costs whether used or not
Rent Servers & Hosting costs whether used or not
Rent based on usage only
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Hosting Industry Ripe for Change
Technology has evolved
People demand more control
Instant gratification
In-house too costly from CapEx and Human Capital
Colocation for those who want to be physically there
Managed is not dynamic enough
Cloud Computing -“Enabling Technology” to move from Traditional Hosting to Cloud Hosting
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The Cloud’s “Snowball Effect”
Maturation of Virtualization Technology
Virtualization enables Compute Clouds
Compute Clouds create demand for Storage Clouds
Storage + Compute Clouds create Cloud Infrastructure
Cloud Infrastructure enables Cloud Platforms & Applications
Multiple Cloud types lead to Cloud Aggregators
Niche requirements enable Cloud Extenders
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The “Cloud Pyramid”
Build upon a foundation
Layers equate structure
Building blocks: Infrastructure, Platforms, Applications
Breadth vs. Niche
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The “Cloud Pyramid” Inversed
1000’s of Cloud Applications currently
Handful of Cloud Platforms
Elite group of Cloud Infrastructure providers
# of Marketplace providers
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Cloud Computing is…
… virtualized compute power and storage delivered via platform-agnostic infrastructures of abstracted hardware and software accessed over the Internet. These shared, on-demand IT resources, are created and disposed of efficiently, are dynamically scalable through a variety of programmatic interfaces and are billed variably based on measurable usage.
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Cloud “Applications”
SaaS resides here
Most common Cloud / Many providers of different services
Examples: SalesForce, Gmail, Yahoo! Mail, Quicken Online
Advantages: Free, Easy, Consumer Adoption
Disadvantages: Limited functionality, no control or access to underlying technology
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Cloud “Platforms”
“Containers”
“Closed” environments
Examples: Google App Engine, Heroku, Mosso, Engine Yard, Joyent or Force.com (SalesForce Dev Platform)
Advantages: Good for developers, more control than “Application” Clouds, tightly configured
Disadvantages: Restricted to what is available, other dependencies
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Cloud “Infrastructure”
Provide “Compute” and “Storage” clouds
Virtualization layers (hardware/software)
Examples: Amazon EC2, GoGrid, Amazon S3, Nirvanix, Linode
Advantages: Full control of environments and infrastructure
Disadvantages: premium price point, limited competition
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Cloud “Extenders” (Wild Card)
Provides extension to Cloud Infrastructure and Platforms with basic functionality
Examples: Amazon SimpleDB, Amazon SQS, Google BigTable
Advantages: Extends functionality of Compute & Storage Clouds to integrate with legacy system or other clouds
Disadvantages: Sometimes requires use of specific Platforms or Infrastructure
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Cloud “Aggregators” (Wild Card)
Sits on top of various Cloud Infrastructures for management
Examples: RightScale, Appistry
Advantages: Provides more options for Cloud environments
Disadvantages: Dependent on Cloud Providers
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The NEW “Cloud Pyramid”
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Hosting Heads to the Clouds
Static Dynamic = Quick & Easy Scalability
Cost Prohibitive Cost Effective = Cost Efficiencies
Predictable Unpredictable = Innovations
Stagnant Growth = Evolution
Traditional Hosting Traditional Hosting Cloud Hosting = Cloud Hosting = FUTURE!FUTURE!
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Contact Information
Paul Lancaster– Business Development Manager, GoGrid– Email: [email protected]– Mobile: 415.948.4182
Site: http://www.GoGrid.com
Blog: http://blog.GoGrid.com