Download - Götgatan Jam 2014 - Qualitative reserach
Welcome back!Global Service Jam
Wi-Fi:TransformatorGuest
tdguest2014
#GSJam #TDJam
© Transformator Design 2013
2
SATURDAY9:00–9:15 Breakfast 9:15–10:15 The Teams Present their PinPoint
10:15–10:45 LectureQualitative research, conversation guide, interview techniques and analysis- Sofia Granefelt Laurén & Andreas Svensson, Jam Coach
10:45–13:00 TeamworkConversation guide and interviews
12:30–13:00 Lunch
13:00-13:45 Teamwork Loop 1Analysis of Loop 1
13:45–14:15 Team-to-team-feedbackPresent theme idea for another group and get feedback
--->
SCHEDULE
--->
14:15–15:00 TeamworkContinue with Loop 1
15:00–15:30 LectureIdeation, trigger material, interviews with trigger material, revise and verify concepts- Maria Björklund & Andreij Nylander, Jam Coach
15:30-18:00 Teamwork Loop 2Create trigger material and do new interviews
18:00 Dinner
18:30–20:30 Teamwork Loop 2Analysis of Loop 2
20:30–21:30 Pre-presentationThe teams pre-present their projects and gets feedback.- Erik Westerdahl, Host
e back!
Questions?
Pleace use the checklist!
© Transformator Design 2013
4
© Transformator Design 2013
5
© Transformator Design 2013
6
Presentation, 5 minutes per group!
Next stepQUALITATIVE RESEARCH,
CONVERSATION GUIDE, INTERVIEW TECHNIQUES
© Transformator Design 2013
8
INTE
RAKTIONER
IDÉGENERER
ING
TRIGGERM
ATERIAL
INSIKTER
HOW MIGHT WE...
When and why use qualitative
research?
© Transformator Design 2013
11
• When you whant to understand WHY they do it. • You need detailed data that explores people s
perceptions, experiences and feelings.• When you want to find out personal information.
GET AN IDEA HOW PEOPLE THINK, FEEL AND REACT?
What to think about when phrasing the
questions?
© Transformator Design 2013
13
• How do you do when...?, Tell me what...? • Start with general question to build confidence
and get s the respondent to open up.• Create questions that makes the interviewee
formulate their own answers, no ready made alternatives.
• Create questions that research the topic, not possible solutions.
• Follow up each question with when, how why?• Keep it simple
*Think about where you can find your target group?
OPEN QUESTIONS THAT ENCOURAGE STORYTELLING!
Some tips and trix when
interviewing
© Transformator Design 2013
15
• Try to understand who the person is and why they respond as they do.
• Be natural in your position on the issue.• Adapt to how much time the
interviewee has.• Dare to wait for an answer.• Play ignorant so that the interviewee
LISTEN MORE THAN YOU TALK!
Practicalities1. TAKE NOTES DURING
2. DISCUSS WHAT YOU SAW, HEARD AND INTERPRETED AFTER3. SUMMERIZE INSIGHTS, FEELINGS AND IDEAS
4. ADJUST THE QUESTIONS AS YOU GO
© Transformator Design 2013
17
TILLVÄGAGÅNGSSÄTT