Download - Global giving, Shanghai united ppt
![Page 1: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/1.jpg)
![Page 2: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/2.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 3: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/3.jpg)
3
Who are we?
Who: Jenny Chen and Jialing Jiang What: China Field RepresentativesWhen: June – August Where: All throughout China
ADD SCREEN-
SHOT OF GOOGLE
MAP
![Page 4: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/4.jpg)
What is GlobalGiving?An online platform providing nonprofits
with online fundraising resources, tools, and ideas.
![Page 5: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/5.jpg)
GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.
—ALISON CARLMAN
6
![Page 6: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/6.jpg)
6
- World Bank Executives asked to develop innovative ways to combat poverty- Potential of global marketplace for philanthropy.- Left the WorldBank to help the underdog- Give visibility and access to funds to small grassroots organization that
might never be funded through traditional structures of development
Mari Kuraishi Dennis Whittle
![Page 7: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/7.jpg)
The GlobalGiving Story
• Provides access and visibility
• No matter size or location!
• Resource for organizations
• Workshops, trainings, and more…
• Innovative approach to development
• Bottom-up
• Transparent
• Crowdsourcing
![Page 8: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/8.jpg)
Who are you?
What is your name?What organization are you from?When were you founded?Where are your projects are located?Why did you come to this workshop?
Introduce yourself to your neighbor!
![Page 9: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/9.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 10: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/10.jpg)
10
What is Online Fundraising?
• Who is involved in Online
Fundraising?
• What tools do they use?
• Where are they from?
• Why is Online Fundraising
important?
![Page 11: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/11.jpg)
11
![Page 12: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/12.jpg)
Online Giving Increases Reach
12
Offline:
• Audience is limited to locality
• Donors: only people physically connected with
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
![Page 13: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/13.jpg)
Online Fundraising Tools
13
![Page 14: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/14.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 15: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/15.jpg)
15
+6000Organizations
$161.4MTotal
Donations
381KUnique Donors
60Corporate Partners
149Countries
![Page 16: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/16.jpg)
16
+2400Organizations
$32.8MTotal Donations
60KUnique Donors
60Corporate Partners
149Countries
2014
![Page 17: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/17.jpg)
![Page 18: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/18.jpg)
18
![Page 19: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/19.jpg)
19
![Page 20: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/20.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and
Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 21: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/21.jpg)
The power of crowdfunding isn’t in the funding, it’s in the crowd.
—Mari Kuraishi Co-Founder & President of GlobalGiving
![Page 22: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/22.jpg)
22
Plan a SMART Campaign1) Think in Terms of a Campaign
• Clear Objective and
Deadline
2) Develop SMART campaign goals
• Able to measure progress
• Know time and resources needed
![Page 23: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/23.jpg)
Get Your Story Straight
23
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
![Page 24: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/24.jpg)
24
5 Stories the Most Successful Campaigns
TellWhat’s Your Story?
![Page 25: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/25.jpg)
25
Put it in Writing
![Page 26: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/26.jpg)
26
What makes a good Project?
Specific, action oriented
Easy to understand, project specific
Good use of video
Tangible, realistic,
varied
![Page 27: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/27.jpg)
• Girl Effect (2013 GlobalGiving video contest winner)https://www.youtube.com/watch?v=1e8xgF0JtVg
• The Sold Project (2014 GlobalGiving video contest win-ner)https://www.youtube.com/watch?v=tgyn0ytIgWA
Have you considered a video? (how can a video help you fundraise more
effectively)
![Page 28: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/28.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 29: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/29.jpg)
29
Rely on Your Tribe1) Map out your Network
• Friends, family, and other connections
2) Who can be your Advocates?
• Share your campaign on your
behalf
3) Build your Community
• Find allies and advocates who share your
passions
![Page 30: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/30.jpg)
30
Trust is HUGE!
How do I get advocates to work for
me?
• Host them at your project
• Share insight into success and
challenges
• Develop a personal relationship77% of millennial donors say they give when a close friend or family asks them
to!
![Page 31: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/31.jpg)
31
Start StrongCount on your friends to start you out right!
• Donors believe they have a greater impact on
projects that are nearly funded
Plan to go big on Day One
• The first and the last days are the most
important days of your entire campaign!
![Page 32: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/32.jpg)
32
Email like a ProBe Personal
• Address your emails to each individual donor!
Consider segmenting groups
• This type receives a better response than generic
content
Conduct Individual Outreach
• For high-potential donors send highly personalized
emails
Trust us it’s worth your time!
![Page 33: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/33.jpg)
33
Keep it Simple
Powerful fundraising emails have 4 simple components:
• a high-quality photo
• a short story about your project or
beneficiary
• a link or button to make a donation
• a clear call to action
![Page 34: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/34.jpg)
34
Grow your list of Contacts!
![Page 35: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/35.jpg)
35
Prepare to Share
1) Know your audience “social listening” before
“talking
2) The Millennial Donor
Feel apart of the movement
3) Remember: it’s not all about
you
![Page 36: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/36.jpg)
36
Show Your GratitudeThank 'em early, thank 'em
often.
![Page 37: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/37.jpg)
37
Consider a VideoAnatomy of a Good video:
The 6 element that will make the difference
![Page 38: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/38.jpg)
38
Analyze Your Results1) Check in with your team - What were the
challenges?2) Track your data - See what
worked for your audience
3) Wrap it up - Share your results
4) Ask for Feedback
![Page 39: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/39.jpg)
39
Pick a Great Platform
1) Tools and Features
2) Fee Structure
3) Ongoing Fundraising vs. One-Time Campaign
4) Tax Advantages
5) Reputation, Brand Recognition, & Vetting
6) The Bigger Picture
![Page 40: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/40.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 41: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/41.jpg)
Top 5 Benefits of GlobalGiving
1. Access to free tools, training, resources, and nonstop support to help NGOs fundraise successfully
2. Boost in reputation and visibility 3. Increased access to a global audience with tax
deduction incentive 4. Corporate partnerships with well-known companies5. Join a community of thousands of NGOs around the
world who are all trying to make the world a better place
![Page 42: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/42.jpg)
42
Corporate Sponsors
![Page 43: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/43.jpg)
43
Volunteering Opportunities
![Page 44: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/44.jpg)
GlobalGiving Success Story
![Page 45: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/45.jpg)
China California Heart Watch
45
• Small NGO dedicated to tackling healthcare disparities in Yunnan Province
• Joined GlobalGiving in 2012• Raised over $30,000 from 400
donors• Reward Level: Superstar • Active GlobalGiving organization • Participated in all of our bonus days
![Page 46: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/46.jpg)
“Our presence on GlobalGiving’s website has allowed us to tap into a truly global audience…With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children with congenital heart disease. In short, our partnership has saved lives and transformed families.”
- Sean Love, China California Heart Watch Project Leader
![Page 47: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/47.jpg)
Which Organizations Use GlobalGiving?
47
![Page 48: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/48.jpg)
Who does GlobalGiving work with in China?
Currently partnered with approx. 25 Chinese organizations
Examples of some of our partners: • China Foundation for Poverty Alleviation ( 中国扶贫基金会)
• China Youth Development Foundation ( 中国青少年发展基金会)
• Shanghai United Foundation (上海联劝公基金会)• Non-Profit Incubator (恩派)• Smile Train (微笑列车)• Green Map System (绿地图)
![Page 49: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/49.jpg)
49
How does GlobalGiving sustain itself when providing all the benefits, services and
network to its partners?
![Page 50: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/50.jpg)
50
GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
![Page 51: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/51.jpg)
51
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
10% Resources and Access for Your Organization
Access to 400,000+ Donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
The majority of our donors cover a portion of the fee as they complete their donation.
Averages to 9% Fee
![Page 52: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/52.jpg)
52
It is not…
DonationsDonations
![Page 53: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/53.jpg)
53
It is …
Donations
Donations
![Page 54: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/54.jpg)
54
The Bigger Picture
![Page 55: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/55.jpg)
What types of NGOs are a good fit for GG?
55
1. The organization has at least one person who can read, write and communicate in English well.
2. The organization can legally receive funds from foreignentities like GlobalGiving.
3. People in the organization already have some network in the U.S. or UK.
![Page 56: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/56.jpg)
Organizations
49%51%
US International
80%
20%
US International
Donors
![Page 57: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/57.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 58: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/58.jpg)
58
Activity Time
• 3 people per group• Come up with a one month fundraising strategy to raise $5000 dollars from at least 40 donors.• 15 minutes • Share your group plans with everyone!
![Page 59: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/59.jpg)
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
How can GlobalGiving help you
Activities - Strategies to raise $5000 in one month
How to join GlobalGiving
![Page 60: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/60.jpg)
How To Join GlobalGiving
60
1) www.globalgiving.org
2) Click on the ‘Join’ tab
3) Click ’Start Application’
![Page 61: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/61.jpg)
Application Process
61
1) Is your organization a registered charity, nonprofit, or NGO
that is implementing programs?
2) Can you provide organizational documents in English?
(Google translations are ok!)
3) Can your organization mobilize enough online supporters to
raise at least US$5,000 from 40 people in 30 days?
![Page 62: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/62.jpg)
Application Documents
62
Questions about document requirements :
![Page 63: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/63.jpg)
63
Requirements: $5000 from 40 donors
Date: September 2015
Application Deadline: July 24th, 2015
Apply TODAY to automatically receive updates leading up to the challenge!
![Page 64: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/64.jpg)
64
Thank you for your Attention!
Questions?
Jialing Jiang & Jenny ChenGlobalGivinginthefield@
globalgiving.org
![Page 65: Global giving, Shanghai united ppt](https://reader038.vdocuments.mx/reader038/viewer/2022110317/55d1718fbb61eb12198b45fa/html5/thumbnails/65.jpg)
65
The GlobalGiving Team