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Global App Economy :the Opportunities in AsiaDanielle LevitasSVP, Research & Marketing Communications@dlevitas / @appannie
© App Annie 2016
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We help build better app businessesApp Annie delivers data and insights to succeed in the app economy
© App Annie 2016
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Supporting customers with 425 employees across 15 offices
Our backing of $157M from international VCs allows us
to create the most innovative products
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AGENDA• What’s Happening in the App Economy?• Israeli Publishers Taking on the World• Spotlight on Asia• Spotlight on China• Spotlight on Japanese Mobile Gaming• How Jelly Button Succeeded in APAC• Key Takeaways
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Webinar: The Top App Trends of 2015
What’s Happening in the App Economy?
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The global app markets continue to grow
• Google Play saw a huge increase in downloads, driven by first-time device owners in emerging markets.
• App revenue increased notably year over year as iOS cemented its position as app store revenue king.
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Store dynamics have stabilized
• Platform dynamics have largely stabilized with emerging markets driving Google Play downloads to a significant lead
• The iOS App Store remains the leader in monetization, and is growing strongly in China and developed markets
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