Giving a Facelift to a 100-Year-Old Brand

Through Social Media

30 Seconds About Me

30 More Seconds About MeBusiness / Client Experience

2008 Business Realities

• Demise of traditional media• Client budget cuts• Interactive opportunities on the rise• WTF is social media?

So what do you know about Lessing- Flynn?

“They’re old”

“They’re survivors”“Who?”

“Don’t hear much”

“Don’t hear anything bad”

A Brief Look at a Long History

• Founded in 1907 by Paul Lessing• 102 Years old!• 3rd Oldest Ad Agency in U.S.

A Brief Look at a Long History

Two constant truths over 100 years

• Lessing-Flynn helps brands tell their story

• At Lessing-Flynn, it’s

all about the people you work with

How do we tell that story online?

Web site – The Internal sell

• We need a new Web site that:– Tells the same story in a new way– Emphasizes the professionals who work at Lessing-

Flynn

Social Media - The Internal Sell

Practicing what we preach

• If we’re going to sell interactive and social media, we have to practice what we preach!

Social Media Strategy

• Generate content that offers strong opinions about marketing in an effort to: – Further communications with our clients – Reach new business prospects– Be a participating voice in the industry– Improve brand awareness – Increase site traffic

Results of Social Media(since launch Jan 2009)

– Syndication

Results of Social Media(since launch Jan 2009)

Results of Social Media(since launch Jan 2009)

– Rankings• Top 1% of all blogs

• 100 Fastest growing blogs

Results of Social Media(since launch Jan 2009)

• First ten months:– 20,000 plus blog views– 155 posts – 200 plus comments– 2000 people per month

Results of Social Media(since launch Jan 2009)

• Search Rankings:– “Des Moines Ad Agency”

• 2nd listing after “Super Pages”

– “Iowa Social Media”• 1st and 2nd listings

Results of Social Media(since launch Jan 2009)

– Bottom line

“I found you through this blog…” has generated:

–Ten New Business Meetings–Four New PAYING Clients!

Web Traffic Results(since launch of social media Jan 2009)

• Traffic to Web site– Site Visits

• +80%

– Page Views• +33%

– Time on site• +1:24

What’s Next?

– Strategy– Foundation– Execution– Content Development Support– Analysis – ROI

Questions and Discussion