Download - Gettingthe socialoutofsocial media ace2012
Getting the Social Out of Social MediaKaren Jeannette @kjeannetteAnne Adrian @aafromaa
Word Cloud of Co and Con Words
karen
Mass Audience or Mass of Niches?
Nebraska State Fair (Photo: Terri James)
What was one of the last things you learned?
What was one of the last things you learned?
Who or what was the source?
Did you seek it or was it referred?
Where did you find it?
Why did you need this new learned thing?
Why was it valuable?
Who determines the value of your information? How does it relate to them? Is it timely?
WhoWhat
WhenWhere
Why“Who, What, When, Where, Why… Every time”
– Melissa Rach, BrainTraffic Adventures in Online Content
http://www.flickr.com/photos/yourdon/2715599454/
Are we there? Dependable?
Are we there? Dependable?
Do we make it easy for people to find us and build relationships with us?
Do we make it easy for people to find our resources?
Will they see a connection with the information and the person to Cooperative Extension?
How are relationships retained?
How do you link and retain relationships in campaignsand events?
How do you link and retain relationships in campaigns and events?
Adding value and participants to an event (face-to-face) or online – by generating conversation ahead of time?
Social engagement before, during, and, after event
“Read-aheads” to drive interest and deepen knowledge
Let participants share and connect with each other
Links to presentations (Slideshare)
Linking and QR codes
Complete profile info
Reciprocal linking
What is an event?
http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/
What is an event?
Physical event (e.g. conference)
Webinar
New resource
Campaign
Planned or non-planned discussion (Twitter chats, Facebook chats)
Others
Social media is not marketing
Social media is social--
not another avenue for broadcasting
Social is small circles
Passions, Interest, Needs
Small circles in the open scales
How do we engage in small circles?
Twos-ees and Threes-ees?
Me, We, and the NetworkNational eXtension Virtual Conference 2012 Conference keynote presentation by Nancy White, Full Circle Associates http://learn.extension.org/events/47
How do we engage in small circles?
What are some approaches?
Is there a difference in organizational accounts and personal accounts?
Engagement/Connections
Are we adding value to where the conversation is taking place?
Engagement = Opportunities for amplifiers, advocates, and community members
How can we gain amplifiers, advocates, and community members?
How can we provide opportunities to invest in communities?
How can we become valuable members of communities?
Polymath Quantum Computation Problem, January 2009
Tim Gowers asked if mass mathematics possible?
A difficult unsolved mathematical
Anybody in the world to contribute
27 people
800 comments
107,000 words
in 37 days
Solved the core and are higher level problemTEDxWaterloo - Michael Nielsen - Open Science
https://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#!
What are the investment opportunities?
Can they say, "I'm a part of that?"
Can they say, "I'm a part of that?"
Investment is a full circle.
Can we say, ”We’re a part of that?"
Can we say, ”We’re a part of that?"
What is the value of staying connected in the long-term?
What is the value of staying connected in the long-term?
Staying on the cutting edge.
Knowing people and ideas.New perspectives and contexts that help others.Allow for teachable moments.
As relationships grow, increase evaluation opportunities.
Transformed Educator
"To be a planetarium director, you need college, but if you build your own, you can run it!"
Frank Kovac
Extension resources, information, and people are not the destination
- they are a part of the journey.
(e.g. we are on their personal learning journey)
Are we even on the map?http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html
Network Literacy Blog: blogs.extension.org/militaryfamilies/
Webinars learn.extension.org/
Twitter @AleXNetLit
#NetLit
Getting the Social Out of Social Media
Karen Jeannette, Content Development Support@kjeannette, [email protected]://www.slideshare.net/kjjeannette
Anne Adrian, Social Media Strategist@aafromaa, [email protected]://www.slideshare.net/aafromaa
And a special thank you to Maggie Lawrence, @BackyardWisdom Auburn University for contributing examples of engagement and participating in this session.
References
• Adventures in Online Content. (Webinar recording). Keynote speaker: Melissa Rach, Brain Traffic https://connect.extension.iastate.edu/p29894575
• How content is really shared, closed friends not influencers: http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/
• Me, We, and the Network (Webinar recording). Keynote speaker: Nancy White, Full Circle Associates http://learn.extension.org/events/47
• Backyard Wisdom. https://sites.aces.edu/group/backyardwisdom/default.aspx
• EDDMAPS example: http://www.eddmaps.org/
• TEDxWaterloo - Michael Nielsen - Open Sciencehttps://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#
• Blog post about using Pinterest: http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html
• Network Literacy Community of Practice: • Blog posts: blogs.extension.org/militaryfamilies/• Webinars: learn.extension.org/
Photo and image creditsExtension communicator sketch. Karen Jeannette
Word cloud: Wordle net, produced by Karen Jeannette
State Fair Photo: Terri James
What was the last thing you learned: http://www.flickr.com/photos/usarmyafrica/4567209649/
Who determines the value of your content (man with laptop)http://www.flickr.com/photos/striatic/447742374/
Link and retain relationships: http://www.flickr.com/photos/russfeld/4310226233/
Social Media is not marketing: http://www.flickr.com/photos/aafromaa/4476152633/in/photostream
What is an event? http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/