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Getting the Right Title, Description and Category for
Your Ebook
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Whether or not your ebook will sell in large part comes down to the
title, the description and the category.
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• A stellar TITLE will move thousands of copies
• A great DESCRIPTION should make your eyes pop out with excitement.
• The CATEGORY is critical because it helps you connect your ebook with the right audience
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Here’s how to come up with a stellar title, a great description and a category that facilitates sales.
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Coming Up with a Great Title
• It is the most important sentence in your entire
ebook.
• When writing your title, think of it as a process.
• Start writing titles as soon as you begin your ebook.
• Don’t commit to a title until the very end.
• Write them down as they come to you.
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• Try to involve other people in the title choosing process.
• Treat coming up with a title as a long-term brainstorming process.
• Look through stores like the Kindle ebook store.
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Getting the Description Right
• The description writing process should start early on.
• Start to collect a swipe file.
• Come up with a few different ways to approach the
description.
• Ask your friends which one is the most compelling.
• Focus on the first sentence.
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• Try to get testimonials
and/or editorial reviews.
• Reference your
swipe file often.
• Never steal words, but don’t be afraid to steal ideas.
• Copy what made other ebooks successful.
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Picking the Right Category
• Pick the category that gives the highest chance of ranking
• Your category needs to be relevant to what your
ebook is about
• Choose the one that gives you the highest chances of
breaking the top charts.
• Take a look at the other ebooks in the categories you’re
considering.http://amyharrop.com/
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• Slow categories work only if you have an extremely strong marketing engine.
• See what your competitors are doing and do the same.
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Get these three things right, add in a stellar front cover and a strong marketing plan
and you’ll be off to the races.
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Kindle Publishing For Passive Income
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