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Getting Ready For
[DoG DATE]
February 20th and 21st, 2019
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Today’s Agenda
Provide basics of Giving Day 2019 • We will review:
• GiveGab – Your Give BIG Green Bay platform
• The Give BIG Green Bay media strategy
• Your roles and responsibilities
• The program calendar
• Q & A
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What is a Giving Day?
A way to…..
• Build community.
• Highlight the important role nonprofits play in that community.
• Allow everyone to be a philanthropist.
• Provide tools and build important new channels of support.
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Does it work?
Yes, it does!
• In 2018: • Raised $805,650 across 31 nonprofits
• Gifts ranged from $4,000 to $52,500
• Gifts averaged approximately $26,000
• 1,720 unique donors made 2,685 gifts
• Nearly 40% self reported as new donors
• Impact created
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What should we expect?
It is….. It is not…..
An exciting and unifying community effort.
A quick fundraising fix in exchange for participation.
An opportunity to discover and engage new donors.
A way to convert current donor base to online.
Something requiring little to no marketing support.
A social media strategy in and of itself.
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Giving Days are about...
Motivated Action.
Our Commitment
Leadership. Tools. Funding.
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Our Partners
Web Platform and Back Office Support
Media Partners
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Keys to Success
1. Select a goal that is achievable and appropriate
for your organization.
2. Have a strategy and develop a message.
3. Involve your Board of Directors and networks.
4. Finally……Have Fun!
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The Match
• Minimum Match Grant $1,000
• Available Match Pool $250,000
• Proportionate Allocation Result Dependent
• Cap Potential Result Dependent
• Incentives – Most donors $5,000 & $2,500 per Category
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The Match
• Donor Information Real Time
• Reconciliation Two weeks
• Donor Data and Contributions Within 60 days
• Matching Grant (separate check) Within 60 days
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Nonprofit Responsibilities
• Establish a nonprofit profile on giveBIGgreenbay.org• Add the giveBIGgreenbay.org link to the landing page of your website• Focus the majority of your overall marketing efforts 2 weeks prior to
Give BIG
• Broadcast Give BIG Green Bay across all your communication vehicles• Engage your board of directors and networks • Be a spokesperson on behalf of all nonprofits participating in Give BIG
Green Bay if asked to participate in an interview with any media outlet
• Complete the survey at the end of Give BIG Green Bay
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Quick Guide To GiveGab
● Safe, secure, and reliable platform for nonprofits & donors
● Mobile responsive on every page
● Seamless transactions and donation processing
● Multi-Give features to encourage increased support
● Immediate “Thank You” messages to donors
● Accessible support team readily available
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Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor
● All participating organizations verified as IRS and State recognized nonprofits
● Fail Safe Redundancy Plans for Give BIG Green Bay
○ Load Testing
○ Cloud Services
○ Backup Plans
● Complete Transparency with Nonprofits and Donors
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Transparent Pricing
5.2% + $0.30
3% Platform Fee
+2.2% Credit Card Fee + $.30 per transaction
=
● No registration cost or subscription
required to participate
● Donors ALWAYS have the option to
cover all fees on behalf of your
organization
● Last year, 64% of donors covered
fees
● GiveGab Platform Fee is capped at
$20 per transaction
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Simple Donation Processing
● All major credit cards accepted
● Securely processed through Stripe
● Donors always have the option to
cover all fees on your behalf○ On average, between 65-75% of donors
choose to cover all fees on a Giving Day
● Option for donors to schedule
monthly recurring donations
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Give, Give, and Give Again!
GiveGab’s Multi-Give features make it
quick and convenient for donors to
support as many causes in their
community as they like!
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Instantaneous Donor Delight
● Customizable Thank You Emails○ Add your own text, photo, or video!
● Sent immediately after the gift is made
● Has information about your organization
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Support Team
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat
bubble!
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Customizing Your Profile
● Each participating nonprofit will have its own profile through Give BIG Green Bay○ You can customize your profile to highlight your individual organization, even up until the BIG day!
● If you have any questions, reach out to GiveGab’s Customer Success team
● Access your admin dashboard by visiting giveBIGgreenbay.org and select “Log In”
from the navigation menu
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Your Preparation Checklist
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Your Preparation Checklist
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The Basics
● Logo○ As one of the first things a donor sees on
your profile, make sure your logo is current
and represents your brand
● Tagline○ A quick one sentence overview of your
organization or giving day campaign
● Website○ Add your website so donors will be able to
learn more about your organization
● Causes○ Select up to 3 causes to help donors find
causes they’re interested in.
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Telling Your Story
Success Tips!● While it won’t populate
on your profile, you can also have other goals:○ Donor amount○ New donors○ Repeat/ recurring
donors○ Board engagement○ Etc.
● Focus your story on a specific person, program, or initiative
● Include photos, graphics, visual content
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Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Giving Levels
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Personal Gratitude
● Write your own custom thank you message
● Add your own photo or video
● Sent immediately to your donor’s email when they make a gift
● Comes directly from your organization’s contact
Success Tip!● Follow up with donors for more
personal stewardship○ You always have access to your
donor data
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Viewing & Sharing Your Profile
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Tips, Tools, and Resources
● The Nonprofit Toolkit has everything
you need to plan, prepare, and
promote Give BIG Green Bay and
reach your goals!
○ Training Videos
○ Support Articles
○ Resources for Board Members
○ Customizable Templates for
Email and Social Media
○ Communication Timelines
○ Give BIG Green Bay Graphics
○ Helpful resources for your board
members and volunteers
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Communications Plan
Give BIG Green Bay Communications Strategy
● Radio - Midwest Communications
● Print - Green Bay Press-Gazette
● TV - NBC 26
● Social media - GGBCF & Packers
● New: Jones Outdoor
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Timeline
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Events
● Jan 16th at 11:00am Press Conference at Lambeau Field Atrium. Arrive at 10:30 through American Family Gate
● Feb 20th at 5:00pm, Current Young Professionals After 5 at 1919 Kitchen & Tap
● Feb 21st at 3:00pm, Wrap-up Celebration at Lambeau Field for Give BIG Participants
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Your Next Steps
● Set up your profile on the Give BIG Green Bay site
● Start planning your communications campaign
● Follow @ggbcfoundation on social media
● Review the Nonprofit Toolkit
● Reach out with any questions
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[DoG DATE]
February 20th and 21st, 2019