Download - Getting a Film Made
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Draw out a flow chart that shows
the process of making a filmfrom start to finish.
GETTING A FILM MADE
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HOW MANY STAGES ARE THERE?
12! Each stage has a number of things that
must be done with it
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1. Idea
2. Development Finance
3. Script Development
4. Packaging
5. Financing
6. Pre-Production
7. The Shoot
8. Post Production
9. Sales
10. Marketing
11. Exhibition
12. Other Windows.
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1. THE IDEA Sources of inspiration
Original ideas
Real life stories
Remakes
Adaptations
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Producer
Acquires the rights to a film
Finance
Creative and Commercial driving force
Director
On board early
Turn the idea into a film Help to sell / get a good writer on board
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Writer yes they write!
Treatment
A one page description of main events and
characters
Well written / fit genre Pitch - Contains everything needed to sell the
film
One liner / Genre / Market / People
attached / Rough budget / Brief synopsis
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2. DEVELOPMENT FINANCE
Pitching the Project the producers uses thetreatment and the pitch to get money to develop thescript.
Themselves Production Companies
Sales / Distribution / Broadcasters
Public Investment Private Finance
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3. SCRIPT DEVELOPMENT
Synopsis key scenes and events agreed
Step Outline
Drafts
Revisions
Final draft
Sales Treatment
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4. PACKAGING
Rough budget
The Cast
HoDs Editor / Production Designer / Director ofPhotography
Detailed Budget and Production Schedule
Finance Plan and Recoupment Schedule
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5. FINANCING
The Market producer must travel around the world.Competitive market different countries offer differenttax breaks for investing in films.
Investment 3 sources: Private Individuals
Production Companies
Public bodies
Unless youre a huge film studio!
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Pre-salesSell the rights to the film before its made:
Sales
Broadcasters
Distributors first refusal to distribute film
Banks and Gap Funding Departments that specialise
in film investments and offer loans Completion bonds Financiers (other than studios)
insist on having a completion bond in place insurancefor the film and ensures it gets made
GREEN LIGHT!
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6. PRE-PRODUCTION
Kick Off Meeting develop the shooting script with
HoDs
Casting Casting director has to find all the actors
needed. Avg film has 30 cast members availability /fees etc
Storyboarding quick sketches to get exact shots
director and director of photography to develop the look/ structure of the film.
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Production Design: Design and build every set and
aspect of the film
Special Effects planning Effects takes months of
planning physical effects (stunts, models,
pyrotechnics or animatronics) or CGI
Production Unit Production Accountant = Money /Production Manager = day to day money and admin /
Line Producer = producer and financiers / 1st Assistant
Director = crew and schedule etc
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7. THE SHOOT
First day of principle photography funds released,
shooting begins!
Camera
Lighting and Sound
Acting
Special Physical effects Chain of command
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8. POST PRODUCTION
Rough cut assembles all the footage into the narrativesequence
Post Production Sound once the footage is locked thesound department works on the audio track laying, creatingand editing every sound
Digital effects and titles digital effects and credits etc areadded by special effects compositors
Grade and colour final aspect of the picture edit is toadjust the colour and establish the fine aesthetic of the film
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Final Mix - after picture lock the rough sound mix goes
to a dubbing theatre where the sound mixers set the
final levels
Final Cut After the final cut the film reaches full lock
and is ready for duplication. It is the investors, sales
and distributors who decide on the final cut very fewdirectors get this say!
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9. SALES
Selling the Product:
The producer must use the services of a sales
agent who specialises in film sales The process of getting the film to the public is
complex and time consuming. Need to use
film distributors (film marketing companiesspecialise is marketing and releasing films).
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Sales agents operate between the distributor
and the producer, helping them to assess
products and negotiate deals
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THE TRAILER
A trailer is made to show the film buyers themost marketable aspects of the film.
It must sell the film without giving too much
of it away show the selling points andwhats unique about it.
The producer will commission a promo and
then distribution company will commissiontheir trailer and tv spots
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SALES TOOLKIT
The producer and sales agent gather everything
they will need to sell the film to distributors.
Sales pack everything about the film trailer,one page sheet of key elements, estimated box
office figures etc
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TAKING THE FILM TO MARKET
Market is saturated with films. The producer
must go out of their way to attract attention to
their film.
With theatrical and DVD release shrinks it is
becoming more difficult to sell films to
cinemagoers. The producer must create a buzz
about their film
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Critical acclaim good indicator of quality
Audience enthusiasm evidence people will seeit.
Having a good film!
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SCREENINGS.
High profile screenings at top film festivals can
create interest
Stars promotional work
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DEALS
Now the film has interest the producer cannegotiate good deals with distributors around theworld.
The prodcuer negotiates a deal with a distributor forthe rights to distribute the film across certainterritories (countries or one or more countries withthe same language/culture).
Distributors have the rights to market the film andnegotiate deals with cinemas
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MARKETING
The marketing team look at the films usp and the
best way to hook the audience
Work out how much money they think can bemade based on the target audience and draw up
a marketing budget.
Must carefully consider the target audience andgive them what they want.
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THE AUDIENCE
Test screenings see how the film is received
Marketing is all about word of mouth need to
make people want to see it. Need to get thebalance right if they start too early it could
dissipate before the release. Too late and its not
seen either.
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ADVERTISING
Posters
Cinema trailers
TV Spots Difficult to get peoples attention high
marketing budgets.
Needs to be targeted just right.
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PRESS AND MEDIA COVERAGE
Television, radio, newspapers and magazines all
help to create positive word of mouth. Positive
reception in the form of reviews, interviews etc
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THE INTERNET AND NEW MARKETING MODELS
Targeted marketing more efficient
New ways of marketing through websites and
digital technology
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SELLING THE FILM TO EXHIBITORS..
Distributor needs to negotiate with cinemas to getthe film to the public
The cinema programmer watches all the films and
plans their exhibition schedule key decisionmakers. They choose what they will show based onwhat they think their audiences will want to see.
Exhibitors rely on blockbusters for much of their
revenue putting large distributors in a position ofpower packagespersuade them to take theirless commercial products.
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EXHIBITION