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This is Bonus Video 2.3
in the course:
Get Paid To Write
Module 2:
How to transition from
full-time work to freelance, build a team
and choose a name for your
copywriting business
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Learning outcomes:
How to:
• Transition from full time work to freelance
copywriting
• Incubate your business while you work
elsewhere
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Learning outcomes:
• Build a ‘team’ of suppliers
• Use your team of suppliers wisely
• Develop strategic alliances
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Learning outcomes:
How to:
• Choose a business name
• Understand why names do (and don’t)
matter
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Learning outcomes:
• Use the business name generator
• Identify how the name impacts the
business
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How to transition from full-time
work to freelance copywriting:
• Also known as ‘incubating’
• If appropriate, let the employer know you’d
like to expand your skill set and that you
can help the company at the same time
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How to transition from full-time
work to freelance copywriting:
• You don’t need to reveal you plan to leave
in the future
• Be as ethical and upfront as you can -
don’t compromise your principles - if you
can’t put what you’re doing on the front
page of the paper, should you be doing it?
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Ways to incubate your business
while you work elsewhere:
• Plan ahead - if you’re currently working,
how long do you want to be there before
you leave?
• Train up - what training can you gain from
your current workplace?
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Ways to incubate your business
while you work elsewhere:
• Skill up in the time you have - what
experiences can you gain at your
workplace?
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Ways to incubate your business
while you work elsewhere:
Offer to:
• Write the company newsletter
• Write copy for the company website
• Design the company brochure (and that you’re prepared to enrol in a class to learn it)
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Ways to incubate your business
while you work elsewhere:
Offer to:
• Build an app for the company (and that
you’re prepared to enrol in a class to
learn it)
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Ways to incubate your business
while you work elsewhere:
Offer to:
• Explore email marketing options for the
company (and that you’re prepared to
enrol in a class to learn it)
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Why do you need a ‘team’ of suppliers?
• You need a range of people to help you build your business
• Know who they are in advance so you don’t get caught out and have to use a sub-standard supplier
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Why do you need a ‘team’ of suppliers?
• If you know what they can do for you, it will reduce your stress knowing that a supplier is there for you
• Think of them as ‘strategic alliances’ -people who help you but who can also give you business
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Why do you need a ‘team’ of suppliers?
• You make them look good
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• These suppliers will get work from you (and offer to refer them if you like their work)
• These suppliers can also give you work
Developing strategic alliances:
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• Web developers, graphic designers etc. need copywriters to make their work look good - one web developer could have 30 clients!
Developing strategic alliances:
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• Graphic designer
• Photographer
• Website developer
• Accountant or book keeper
Who do you need?
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• Printer
• IT support service
• Video producer/camera person
• Meeting venue
Who do you need?
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• Business coach or mastermind group
• Cleaner - optional but nice
Who do you need?
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How to use your team of suppliers wisely:
• If you need to get something made or created, save them and you time and money by finding a model similar to what you need
• Send it to them and ask for a quote
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How to use your team of suppliers wisely:
• Get quotes in writing
• If you want to build the relationship, and it’s feasible, meet with them to see their portfolio
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What’s in a name?
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Considerations:
Do you want to:
• Promote yourself as the key writer?
• Be a copywriting agency?
• Be a full service marketing agency?
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Why names don’t matter:
• Visy
• Echo Entertainment
• Berkshire Hathaway
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Why names don’t matter:
• Richard Pratt’s empire - packaging
• James Packer’s empire - casinos
• Warren Buffett’s empire - finance
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Why names do matter:
• Vinomofo
• Shoes of Prey
• lululemon
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Why names do matter:
• Freelancer.com
• Who Gives A Crap
• Lorna Jane
• Tony Robbins
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If in doubt:
• Take the simplest path
• You can change your mind later
• You need to get started
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If in doubt:
• Choose the simplest, cheapest, easiest path and that is often…
• Your name as the business name e.g. Kate’s Copywriting
• A bespoke, hands-on service
• Sole trader
• Registered for ABN
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Writing your website copy…I or We:
This sounds trivial but I get asked it all the time…
• Shall it be first person…
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Writing your website copy…I or We:
• “I am a copywriter and I love working with natural healers, therapists and others in the health industry.”
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Writing your website copy…I or We:
• Or third person…
• “We are a firm of highly trained copywriters dedicated to helping therapists in the natural healing space.”
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Writing your website copy…I or We:
• This decision is influenced by what you name your business
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Think of the future:
• Choose a business name that can expand as you grow
• Wrong:
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Think of the future:
• Kate Clark’s Newsletter Copywriting Service
• Kate’s SEO Copywriting Service
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How to come up with cool business names:
What if you want to:
• Offer something else beside newsletters?
• Sell the business to someone named Paul?
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How to come up with cool business names:
• Change your last name?
• Think ahead! Future-proof your business by planning ahead
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Famous brands and names:
What do they all have in common?
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Famous brands and names:
• Red Cross (Charity)
• Red Sox (Baseball team)
• Black Hawk Down (Movie)
• Blue Circle (Couriers)
• RedBalloon (Naomi Simson)
• Purple Cow (Seth Godin)
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Famous brands and names:
• Blackwater (Security)
• Spring Valley (Water)
• Iron Mountain (Document security)
• Blue Ocean (Management theory)
• Green Frog (Web hosting)
• lululemon (Fashion)
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Famous brands and names:
• What do they all have in common?A colour!
• A 4-step process to coming up with a great name:
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Column A: Colours
1. Red
2. Orange
3. Yellow
4. Green
5. Cyan
6. Blue
7. Violet
8. Purple
9. Magenta
10.Pink
11.Brown
12.White
13.Gray
14.Black
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Column B: Shapes, seasons, elements
1. Cross
2. Circle
3. Square
4. Ocean
5. Mountain
6. Valley
7. Desert
8. Iron
9. Copper
10. Mercury
11. Spring
12. Summer
13. Winter
14. Autumn
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Column C: Animals
1. Giraffe
2. Turtle
3. Lion
4. Frog
5. Snake
6. Leopard
7. Goat
8. Donkey
9. Mouse
10. Rhino
11. Hippo
12. Cheetah
13. Meerkat
14. Crocodile
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1. Red
2. Orange
3. Yellow
4. Green
5. Cyan
6. Blue
7. Violet
8. Purple
9. Magenta
10.Pink
11.Brown
12.White
13.Gray
14.Black
1. Cross
2. Circle
3. Square
4. Ocean
5. Mountain
6. Valley
7. Desert
8. Iron
9. Copper
10. Mercury
11. Spring
12. Summer
13. Winter
14. Autumn
Column A + Column B
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Column A + Column C
1. Red
2. Orange
3. Yellow
4. Green
5. Cyan
6. Blue
7. Violet
8. Purple
9. Magenta
10.Pink
11.Brown
12.White
13.Gray
14.Black
1. Giraffe
2. Turtle
3. Lion
4. Frog
5. Snake
6. Leopard
7. Goat
8. Donkey
9. Mouse
10. Rhino
11. Hippo
12. Cheetah
13. Meerkat
14. Crocodile
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This is the end of Video 2.3
in the course:
Get Paid To Write
Module 2:
How to transition from
full-time work to freelance, build a team
and choose a name for your
copywriting business