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This is Video 5.1B
in the course:
Get Paid To Write
Module 5:
Building a database, email marketing
and content marketing
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Website/
EmailCustomer
Traditional marketing:
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Website/Email Content Customer
Content marketing:
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“This will
be useful” .
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“This
will be
entertaining”
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Based on the notion that delivering:
• High-quality
• Relevant
• Valuable information to prospects and customers
…drives profitable consumer action
Content marketing:
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The rise of customised content:
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• Here is a process/product I have created
• You are welcome to use this process
How to make money from
content creation:
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• It generates copywriting work for you
with minimal effort
• Here’s the promotional flyer sample
and a script:
How to make money from
content creation:
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The process:
• Step 1: Creative briefing
Content creation process:
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“We take a brief over the phone to get to
know you and your business a little better.
This will help us get clear about what you
want your content to achieve.”
Content creation process:
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• Step 2: Pre-webinar research
Content creation process:
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“We research your company, your industry and your competitors to get a clear understanding of what environment you are working in and what you need to do to stand out in that space. A detailed listing of questions (and some suggested answers) is created. This will form the basis of the webinar interview.”
Content creation process:
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• Step 3: Webinar recording
Content creation process:
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“We record the webinar. Bernadette
Schwerdt, The Copywriting Coach, will be
the interviewer. She will bring her
presenting skills to the table and help shine
the light on you and guide you in answering
the questions to help position you as the
authority on your topic.”
Content creation process:
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• Step 4: We start writing
“You relax, get back to doing what you do best
- running your business - and we roll up our
sleeves and get writing.”
Content creation process:
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• Step 5: We send you the copy
“We send you the copy and provide you with
2 sets of revisions to make sure we get it just
right. You review. We edit. You approve.
Done!”
Content creation process:
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• Gives the client a quality piece of content
for their home page
• Helps prospects ‘get to know you’ -
builds trust/rapport
What’s in it for the client?
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• Shifts the sales process from ‘telling’ to
‘showing’
What’s in it for the client?
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Blogs:
• Provides keyword-rich, engaging content
for website
• Drives traffic to your site
What’s in it for the client?
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Blogs:
• Increases Google ranking
• Demonstrates your expertise
What’s in it for the client?
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Newsletters
• No delays - newsletters are ready to go
• Can easily be converted into ‘tips sheets’
or ‘cheat sheets’
What’s in it for the client?
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eBook creation
• Demonstrate thought leadership
• Use as a lead generator for email newsletter sign-ups
• Sell it
What’s in it for the client?
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Website FAQ
• Answers all your prospects’ questions,
quickly and easily
• Increases Google ranking
What’s in it for the client?
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Blog headlines
• Gives you extra content/blog titles for
future use
• Provides new ideas for ‘cheat sheets’
What’s in it for the client?
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Blog headlines
• Can re-purpose and use as copy on your
website
What’s in it for the client?
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Social media calendar
• Pre-written tweets/posts help promote the
blogs/articles
• Quick and easy to use
What’s in it for the client?
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Social media calendar
• Maximises the distribution of your content
What’s in it for the client?
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Email programs:
• MailChimp - http://mailchimp.com/
• Infusionsoft - http://www.infusionsoft.com/
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Email programs:
• Campaign Monitor -
http://campaignmonitor.com
• Aweber - http://www.aweber.com
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Email programs:
• GetResponse -
http://www.getresponse.com
• iContact - http://www.icontact.com
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Website themes:
• Elegant Themes -
http://www.elegantthemes.com
• Woo Themes - http://www.woothemes.com
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Website themes:
• Studio Press -
http://www.studiopress.com
• Theme Forest - http://themeforest.net
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Domain names:
• GoDaddy - http://www.godaddy.com
• NameCheap -
http://www.namecheap.com
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Hosting:
• HostGator - http://www.hostgator.com
• BlueHost - http://www.bluehost.com
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Other resources for you:
• WordPress - http://wordpress.org
• Facebook - https://www.facebook.com
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Other resources for you:
• YouTube - http://www.youtube.com
• Twitter - http://twitter.com
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This is the end of Video 5.1B
in the course:
Get Paid To Write
Module 5:
Building a database, email marketing
and content marketing