Download - GeoWeb 2010 - People Powered Data - Josh Knauer

People Powered Data

Josh Knauer, CEO Rhiza [email protected] and @jknauer

hashtag: #geoweb

Wednesday, July 28, 2010

mailto:[email protected]


TWITTERPresenter:@jknauer

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Reputation Management

A Few Common Examples of Crowd Sourcing



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Reputation Management Knowledge Management




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Reputation Management Knowledge Management

Content Creation



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Basic Idea: In many cases, collective knowledge

is greater than an individual’s.

Image source: cooltownstudios.com



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Sometimes individuals/experts do know more...



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Is there a way to get The Crowd to help The Experts?



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Controlled Crowd SourcingAccept user contributions, but filter through experts for accuracy



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1. Clearly identify purpose and intent

2. Define the target crowd and their motivations

3. Know who your expert filters will be

4. Determine how you will measure success

5. Create the simplest form possible to achieve goal

6. Tell the crowd clearly what you need/expect from them

7. Help the crowd promote itself

8. Be transparent: provide feedback/results

Best Practices for Controlled Crowd Sourcing



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A quick example

H1N1 Swine Flu Outbreak - Where is it?



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A quick example



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A quick example

Is it safe to send our kids to school?



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Government Maps of the H1N1 Swine Flu - WHO

Official sources were not actionable



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Government Maps of the H1N1 Swine Flu - CDC

Official sources were not actionable



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Best Practices applied to FluTracker

1. Purpose: Help answer questions “Is swine flu occurring near me?” and “Where are cases concentrated”

2. Target Crowd: Any web user who is willing to help; motivation: staying safe

3. Expert Filters: Doctors/Flu Researchers

4. Success: Hits on website, media mentions, site embeds, data considered “trusted”

5. Simple Form: (next slide)

6. Instructions to Crowd: Web text

7. Crowd Self Promotion: Users can analyze data “their way” and publish, standard social network hooks, named recognition for contributions, user forum

8. Be Transparent: All data published live to browsable web map, data downloads in different formats, methodology explained on site, direct access to expert filters through web forum



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Quick & easy data entry form...Wednesday, July 28, 2010


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...creates a structure for the dataWednesday, July 28, 2010


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Controlled Crowd SourcingFilter user submissions through medical experts

who could determine whether a report was accurate or not



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Published online: flutracker.rhizalabs.com



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All data published in many formatsWednesday, July 28, 2010


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Users create their own views of the data in Rhiza Insight


Users create their own views of the data in Rhiza Insight



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FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites


Surui Carbon Project


Surui Tribe



http://floresta.rhizalabs.com/cbi/export/kmlSnapshot?uuid=~013b472ca4b99511de815e34d4677d6a70



Satellite models predict carbon/forest density,spot-checks on ground needed


Tools Used:

+Web-based data

aggregation, visualization and publishing tool

Rhiza Insight: http://rhizalabs.com


http://rhizalabs.com

http://rhizalabs.com

Marcellus Shale Drilling in NY, PA & WV



Photo Credit: PennFuture via Flickr -- Marcellus Shale Drilling in Washington County, PA


Marcellus Shale Drilling in Pennsylvania

Water QualityMonitoring



Economic Impacts



Environmental Impacts


FrackTracker

• A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY

• Tools for importing data, creating new maps, publishing them


A clean, simple to use interface for finding/exploring data

FrackTracker


Includes powerful tools, but makes them easy to use

FrackTracker


Contextual “Action” menus



Users can subscribevia various feed formats



Users can subscribevia various feed formats

Attribution, ratings & comments build trust


Allows users to understand the data, track how it is used

FrackTracker


FrackTracker

Users can create customized visualizations...


FrackTracker

…and publish them as fully attributed snapshots


FrackTracker

Snapshots can be shared within Insight, across the web, or printed


Importing data is easy… point to data and describe it

FrackTracker


FrackTracker



• Citizen-generated data• observations• sensors• GPS-derived data• photos


FrackTracker



• Citizen-generated data• observations• sensors• GPS-derived data• photos

• Government published data

• Academic research data

• Maps created by experts & citizens to tell their unique data story

• Social media, ratings & clear citation of data


FrackTracker

Results:• Launched July 1, 2010

• As of July 28, 2010:

- ~550 users- 72 datasets, millions of records- 44 published maps- dozens of community partners, academic institutions, etc.


People Powered Data

Josh Knauer, CEO Rhiza [email protected] and @jknauer

hashtag: #geoweb




Download - GeoWeb 2010 - People Powered Data - Josh Knauer

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