Download - GC 2010: The Future of Digital Gaming
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GAMEIFICATION OF THE LIFE
DIGITAL GAMING INDUSTRY
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Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO
Mob: +39 3315789157
Skype: fabio.viola1
www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa
ABOUT ME
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2010: 6.8 miliardi le persone nel mondo2014: 9 milIardi le persone nel mondo 2014: 9 billion
2010: 6.8 billion people in the world
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Play is primary to, and is a necessary condition of Play is primary to, and is a necessary condition of the generation of culturethe generation of culture..
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$77 bilion videogames industry
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A console generation has never sold more than 200 million units worldwide
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BEDROOM GAMER
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WHAT ARE WE PLAYING?
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*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
OLD PARADIGM
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*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
NEW PARADIGM
*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
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GAMING 1.0
GAMING 1.5
GAMING 2.0
DIFFERENCES IN MAIN BIZ MODEL
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CONSOLE VIRTUAL STORES
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ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL
BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAMEJune 26 dayone
TOTALLY FREE - 10 HOURS FREE GAMEPLAYVirtual Goods Based: priced 1 and 2 dollarsExtra Quests and Maps: 3 and 4 dollars
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MOBILE IS THE KING
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MOBILE GAMING 1.0
32 milion USIM31 milion USIM 18 milion USIM
9 milion USIM
GAMING CONTENT AGGREGATORS
MOBILE 1.0
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GAME PUBLISHER
1 Fifa World Cup 2010 EA Mobile
2 Who Wants To Be Millionaire 2010 Glu Mobile
3 Texas Hold’em Poker Gameloft
4 Prince of Persia: Sands of Time Gameloft
5 GIOCHI DI MENTE (BRAIN GAMES) Player X
6 Tetris EA Mobile
7 Championship Manager Scudetto 2010 Player X
8 Avatar Gameloft
9 Bubble Bobble Evolution EA Mobile
10 Need for Speed Shift EA Mobile
TOP 10 JAVA GAMES VF ITALY – JUNE 1/15
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MOBILE APP STORES
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GAME PUBLISHER
1 Fifa World Cup 2010 EA Mobile
2 Fruit Ninja Halfbrick
3 Tiger Woods Golf 2010 EA Mobile
4 Connect 4 EA Mobile
5 Hungry Shark Future Games of London
6 Angry Birds Rovio/ClickGamer
7 Super Laser: The Allen Fighter EpicForce Entertainment
8 Cluedo EA Mobile
9 Doodle Jump Lima Sky
10 Pro Zombie Soccer Chillingo
TOP 10 PAID iPHONE GAMES ITALY – JUNE 20
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MOBILE GAMING IN ITALY
• 300K monthly downloads on-portal (Wind+Vodafone+3+TIM)*
• Java Games market generated 35 milion in the 2009 (on-portal and off-portal)*
• 10 milion unique mobile internet users
• Over 2 milion iphone and ipod touch units sold
• Over 60.000 iPad sold in the first 2 months (250k within 2011)*
• Games in the Mobile App Stores generated 2 milion in the 2009*
*Estimated figures
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Mobile Web
DIGITALFUN & MOBILEA REAL CROSS PLATFORM SERVICE
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AL IN NUMBERS…
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OTHER MOBILE GAMES
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WEB OPEN PLATFORMS SOCIAL NETWORKS
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SOCIAL NETWORKS WORLD MAP
2 BILLION 2 BILLION USERSUSERS
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• EUROPE: +150m users• ITALY: 4° country in Europe with 16 milion MAU• SOUTH EUROPE (Italy, France, Turkey and Spain): the biggest audience in the euro zone with 64milion MAU
EUROPEAN FACEBOOK USERS – JUNE 2010
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GAME PUBLISHER
1 Pro EVOLUTION SOCCER 2010 Konami
2 FIFA 10 EA
3 WII Sport Resorts Nintendo
4 Call of Duty : Modern Warfare 2 Activision
5 Assassin’s Creed II Ubisoft
6 Wii Fitness Plus Nintendo
7 Pokemon Platino Nintendo
8 Resident Evil 5 Capcom
9 Mario & Sonic Olympic Winter Games Sega
10 The Sims 3 EA
TOP 10 VIDEOGAMES IN ITALY - 2009
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E
DIGITALFUN & FACEBOOKFANTABOOK – A FANTASY FOOTBALL GAME
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E
DIGITALFUN: SPORT & VINCISPORTS & WIN: A BETTING GAME
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E
DIGITALFUN: MY FOOTBALL TEAM
• FantaBook:
MY FOOTBALL TEAM
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E
DIGITALFUN: FACEBOOK RECAP
MOBILE 30%
ADV15%
OFFERS45%
PAYPAL10%
REVENUE STREAMS
0
2
4
6
8
10
12
14
16
18
Facebook Users DF Users
DIGITALFUN ON FACEBOOK: STATS
DigitalFun reached 6% of the FB c.b. in Italy
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NEXT FRONTIER
SPAIN TURKEY
NEXT FRONTIER
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REAL LIFE MECHANICS IN GAMING CONTESTS
WII FITNESSWII FITNESS
GUITAR HEROGUITAR HERODANCE DANCE DANCE REVOLUTIONDANCE REVOLUTION
WII SPORTSWII SPORTS
MIM
ETIC IN
TERFA
CE G
AM
ES
MIM
ETIC IN
TERFA
CE G
AM
ES
REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE
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REAL LIFE MECHANICS IN GAMING CONTESTS
RECOGNITION GAMES
RECOGNITION GAMES
REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE
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Q1 2010 TOP 20 CONSOLE CHART - ITALY
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A SUBARBS EMPTY ONE-ROOM FLAT
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A FULLY FURNISHED PENTHOUSE
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REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY
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Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO
Mob: +39 3315789157
Skype: fabio.viola1
www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa
ABOUT ME