Download - Gabriel Chan - Cathay Pacific
Transcript
![Page 1: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/1.jpg)
Screencaps of Gabriel Chan
Cathay Pacific
![Page 2: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/2.jpg)
Key projects• Spirit of Hong Kong:
– http://www.cathaypacific.com/SpiritofHK– Competition that encompassed:
• Main website banner• SEM• Microsite (EN/TC, Desktop/Mobile)• Banner ad buy• Social Media posts (with ad buy included)
• Maldives route launch:– Promotional campaign that encompassed:
• Teaser campaign with social media posts
• Skytrax 2013 award:– Social media campaign that encompassed:
• Live tweet of award acceptance at Cathay City• Social media posts (with ad buy included)• Monitoring of sentiment
![Page 3: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/3.jpg)
Google+
![Page 4: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/4.jpg)
![Page 5: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/5.jpg)
![Page 6: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/6.jpg)
![Page 7: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/7.jpg)
![Page 8: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/8.jpg)
Retweets: 11Favourites: 1
Retweets: 7Favourites: 0
Retweets: 6Favourites: 3
Retweets: 53Favourites: 12
![Page 9: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/9.jpg)
![Page 10: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/10.jpg)
![Page 11: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/11.jpg)
Likes: 244Shares: 30Comments: 26Reach: 21,264
![Page 12: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/12.jpg)
![Page 13: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/13.jpg)
![Page 14: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/14.jpg)
![Page 15: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/15.jpg)
![Page 16: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/16.jpg)
![Page 17: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/17.jpg)
![Page 18: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/18.jpg)
![Page 19: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/19.jpg)
![Page 20: Gabriel Chan - Cathay Pacific](https://reader035.vdocuments.mx/reader035/viewer/2022081412/5456f03ab1af9fcf338b5001/html5/thumbnails/20.jpg)