Download - Future of television ratings
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NIELSEN RATINGS SYSTEM
• Nielsen Family
• Archaic Systems
• Acquisitions
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NEW METRICS
• Social Media Interaction
• Online/Mobile Viewing
• Time-Delayed Viewing
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SOCIAL TELEVISION
• Watching Live Television is an interactive experience
• Social Conversations
• Monetizing Engagement
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ADJUSTED RANKINGS
• Rise from 10th to 1st place
• Lost
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NICHE PROGRAMMING
• The Future of programming
• Declining Ratings
• Engaged Audiences
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NEW CONTENT PRODUCTION
• Independent Productions
• Not Reliant on Traditional Ratings Systems
• New Business Models
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NETFLIX MODEL
• Transcending Traditional Metrics
• Subscription Model
• Original Content
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ONLINE CHANNELS
• Young Audience
• Shut Up! Cartoons
• Alloy Entertainment
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DECLINE OF THE NETWORK MODEL
• Primetime Scheduling
• Mass-Appeal Programming
• Advertising
• Unsustainable Model
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CHANGING DEFINITION OF “TELEVISION”
• Television Content can be accessed anywhere
• Online content can be accessed on a television
• 4 screens
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ADVERTISING
• The backbone of the network model
• Television is a medium for broadcasting advertisements
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ONLINE MONITORING
• Search and Browsing history is recorded
• All devices connected
• Individual and Personal Experiences
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TAILORED EXPERIENCES
• Rely on demographics
• More focused data and analytics
• Tailored Web Experiences
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MOBILE VIEWING
• More than 10% of Americans watch video on their phone – Nielsen
• Continuing to rise
• 3rd and 4th screens
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DEMOGRAPHICS
• Specificity is important
. “Males 18-34 should never be lumped together into the same group. A more
reasonable demographic would be black, gay males, 18-19 who watch science
fiction on Tuesday nights while eating pizza”
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WINNERS AND LOSERS
• Winners: Sports and Social Programs
• Losers: News and Soap Operas
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WHO WATCHES THE WATCHERS?
• Rising Industry
• Internet Start Ups
• Importance of Analytics
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THE FUTURE - SUMMATION
• New Metrics – Social TV
• Niche Programming
• Decline of the Network Model
• Redefinition of the Medium
• Convergence of Online and Traditional Media
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THANK YOU
• Happy Watching!