Download - Future is here
![Page 1: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/1.jpg)
![Page 2: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/2.jpg)
Social Media as SEM strategy
![Page 3: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/3.jpg)
Ourselves in the customers’ shoe
• Pricing?
• Is it easy to use?
• Future prospects of it ?
• Is it a secure system?
• What are the advantageous?
• (…)
Most of the time, the answers are from the media. So we need to upload relevant contents.
![Page 4: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/4.jpg)
Ourselves in the customers’ shoe
• what my expert said?
• What is my friends’ opinion?
Most of the time, the answers are from the media. So we need to upload relevant contents.
![Page 5: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/5.jpg)
Video as beneficial
![Page 6: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/6.jpg)
Relevant content!
• Choose appropriate format
• Composition & targeting
• Distribution
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 7: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/7.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 8: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/8.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 9: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/9.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 10: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/10.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 11: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/11.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 12: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/12.jpg)
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
• Emplacement
• Viral
• Video ontoweb
• Video Ad
• Web mediaplayer
Media help reassure customers increase the satisfation, the brand loyalty and sales.
![Page 13: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/13.jpg)
Campaign for reputation
![Page 14: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/14.jpg)
The BIG boxes
Corporativism
•Strong social organization by major interest groups
Marketing
•Communicating the value of our service and building long-term relationships
·
![Page 15: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/15.jpg)
CAMPAIGN !
Mindset : - Word use - grouping Strategy: - Organics - Adverts (CPC) TOOLs: - SEMrush - Adwords
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
![Page 16: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/16.jpg)
CAMPAIGN !
Time plan : - Content
decision - Formats - How often
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
![Page 17: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/17.jpg)
![Page 18: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/18.jpg)
CAMPAIGN !
Digital content : - Landing sites - Social net - Global content
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
![Page 19: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/19.jpg)
CAMPAIGN !
Using 2.0 : - Redirecting - Social net - Post content
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
![Page 20: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/20.jpg)
![Page 21: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/21.jpg)
CAMPAIGN !
Evaluating: - Deep emotions - Drive traffic TOOLs: - Google analytics - HootSuite - Netvibes
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
![Page 22: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/22.jpg)
Cashback & loyalties
![Page 23: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/23.jpg)
What can I do ?
Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
Take in action point & show all on table
![Page 24: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/24.jpg)
What can I do ?
Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
Take in action point & show all on table
![Page 25: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/25.jpg)
What can I do ?
Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
We can include adverts and impact media as 2nd phase
![Page 26: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/26.jpg)
What can I do ?
Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
We can include adverts and impact media as 2nd phase
![Page 27: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/27.jpg)
What can I do ?
Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
![Page 28: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/28.jpg)
What can I do ?
Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
![Page 29: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/29.jpg)
What can I do ?
Content mangament: - 1Motion animation - 1 weekly video of
Customers Marketing - Social communication
every day
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
It can be added annuals event and a media report.
![Page 30: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/30.jpg)
What can I do ?
Content mangament: - 1Motion animation - 1 weekly video of
Customers Marketing - Social communication
every day
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
It can be added annuals event and a media report.
![Page 31: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/31.jpg)
What can I do ?
Performance: - Upload content - Coments moderation - Events reporter - Filming set - Brainstorming - Camera man (…)
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
Evaluate and carry on with next phase.
![Page 32: Future is here](https://reader030.vdocuments.mx/reader030/viewer/2022032506/55cad4c4bb61eba8438b45fc/html5/thumbnails/32.jpg)