Download - Future is here
Future is HereMicro Moments - Get Ready for Next Big Thing in Mobile Marketing
www.letsnurture.com
Micro Moments
Forrester Research“Micro Moments Are the Next
Frontier for Mobile.”
www.letsnurture.com
What are Micro Moments?
Micro Moments are moments that matters the most
I want to know
I want to go
I want to do
I want to buy
www.letsnurture.com
Micro Moments
They occur when people turn to their devices for answers :)
Need to do something
Discover something
Do something
Watch something
Most Importantly buy somethingwww.letsnurture.com
Micro Moments - Some Stats1.More than 60% of smartphone users who booked leisure travel
options have checked for travel options during extra moments like travelling or waiting in line.
2.More than 90% of the smartphone users look for information while in middle of the task
3.More than 80% of the user use smartphone to decide which product to buy when they are in store
4.More than 65% of Online shoppers perception about brand depends on quality, timing and relevance of brand’s messages.
www.letsnurture.com
Micro Moments
Smartphones allows following:
Immediate Actions - Right away Right now
Demand for Relevance - It’s all about relevant and reliable info. right when user wants it.
Loyal to Needs - Time for brands to cater to our need in those micromoments
www.letsnurture.com
Micro Moments - How it Works?Type of Micro Moments:
1.Is it really worth it
2.Show me how
3.Time to Replace old one
4.Didn’t Plan for this
5.Please Explain Me
6.Ready to Get New
7.One Small Step a time
www.letsnurture.com
Micro Moments - Device a Winning Strategy
1.Understand how customer goes thru Micro Moments at least for your products
2.What customer wants right at that moment
3.Deliver right experience at the right time to the customer wherever he is
4.Ready to deliver same rich experience on all the screens
5.No two moments are same, similarly no two products are same - device your strategy now
www.letsnurture.com
Micro Moments - Mobile is ultimate tool for Search
People consume searches from Mobile more than computers now.
Near by searches are on rise
Trailer to Success (moviegoers watch trailers more than ever before making decision to watch full length)
Second Screen searches - I have just watched on TV now what (Smartphone is there to serve your more about the same brand/product/service)
www.letsnurture.com
Micro Moments - Capture Them for SuccessIndustries that should worry about Micro Moments
1.Auto
2.Travel
3.Electronics
4.Food & Beverage
5.Baby Products
6.Movies & Entertainment
7.DIY Products
www.letsnurture.com
Micro Moment - They are Mobile Moments
1.Delivery only that matters to them the most
2.You get only a glance so grab it
3.Put a big fat ass Buy Button to capture the attention and moment
You don’t get that moment twice so make the most of it.
www.letsnurture.com
Micro Moments - Tips for Winning Strategy
Always Be There
Be Super Useful
Be Not just quick be Super Sonic
www.letsnurture.com
Micro Moments - Time to Connect the Dots
www.letsnurture.com
Visit www.letsnurture.com to Know More….