Download - From Production to Preservation
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From Production to Preservation:
Scalable Models For Content Strategy And Marketing
October 2016@meaningmeasure
Misty Weaver
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@meaningmeasure
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Content Wrangled
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C-suite
Marketing• PR• Email• Social Media• Video
SEMEditorialUX
Different perceptions
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ConsequencesNo search rank
Can only send people to home page
There’s no editorial plan
Silos don’t share@meaningmeasure
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Content StrategySEO
Content Marketing
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Provide the right content, for the right people, in the right place, at the right time.
Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
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Business + AudienceResources
= Plan
@meaningmeasure
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Where does content come in?
@meaningmeasure
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3E6699How do we work together?
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Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/
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drives collaboration
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We’re gonna need a lot of hats
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And we want them to fit
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3E6699Content needs a purpose
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Image: http://iboxseo.org/2014/03/03/how-to-use-aida-principles-to-revitalize-your-content/
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Image: http://www.outboundengine.com/blog/using-email-marketing-to-increase-referral-business/
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http://bit.ly/1JwQwm2
@meaningmeasure
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3E6699
Purpose helps us work together
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Informative, useful content makes you visible
Good, easy to find answers make you credible
Meaning is differential
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Be relevant to your audience
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Add value through knowledge
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Take the high quality content challenge
Gathercontent.com
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Coverage and Connection
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Oh, the journeys they’ll make
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Educate
Answer
Inform
Themes
Evergreen
Promotion
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3E6699Find your ratio
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3E6699SEO
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Findable content is
http://bit.ly/PST8Uv Jayde Ferguson
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3E6699Content Plan
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Content Strategy, Inc | http://www.contentstrategyinc.com/a-new-model-for-content-strategy/
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Misty Weaver
@meaningmeasure