Wednesday, April 19, 2023
Google Analytics
Presentation
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What is Analytics
Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why.
Analytics can be as simple as a solution provided by your local web hosting vendor.
What is Analytics
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What is AnalyticsWhat is Analytics
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Role of Analytics
Very major role!
(1) Can help to separate and measure different traffic channels
Role Of Analytics
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What is Analytics
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■ PPC vs SEO Click Tracks
Role Of Analytics
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Role of Analytics
■ PPC vs SEO
Role Of Analytics
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■ Old vs new visitors Click Tracks
Role Of Analytics
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Role of Analytics
■ Old vs new visitors
Role Of Analytics
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Role of Analytics
(2) Can help to separate visitors as per geographic locations
Role Of Analytics
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Role of AnalyticsRole Of Analytics
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Role of Analytics
(3) Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales.
Role Of Analytics
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Role of AnalyticsRole Of Analytics
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72% abandonment
rate
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Role of Analytics
(4) Identifying most common computer configuration and check whether your website is compatible with such systems.
Role Of Analytics
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Role of Analytics
e.g: Compatibility with Mozilla firefox & other browsers
Role Of Analytics
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Role of AnalyticsRole Of Analytics
e.g: Website is configured as 1280 x 800 while most common visitors are 1024 x 768
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Role of Analytics
(5) helps a lot to gather data before going for redesigning of website.
Role Of Analytics
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Role of Analytics
(6) To gather data like conversion rate and ROI
Role Of Analytics
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Most Common Mistakes
Trying to compare statistics from one analytics solution to another.
Most Common Mistakes
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It is okay if numbers don’t match!
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Most Common Mistakes
PPC vendor numbers do not match Web Analytics reports.
Most Common Mistakes
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Most Common MistakesMost Common Mistakes
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Loose Focus.Web Analytics should be aligned along with your business goals
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Analytics Vendors available
Analytics Vendors available
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Google Analytics Web Trends Omniture
Click Tracks Core Metrics Visistat
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Wednesday, April 19, 2023
Analytics Vendors available
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Google Analytics is the most popular choice for web analytics solution. We too recommend Google Analytics since it's a free tool and has all the features required to start tracking your website.
Some Reports of Google Analytics
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Visitors Overview
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Some Reports of Google Analytics
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Traffic Sources Overview: Can compare traffic with two different months.
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Some Reports of Google Analytics
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AdWords keyword position report: Will help you find the best position for your keyword.
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Some Reports of Google Analytics
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Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website.
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Some Reports of Google Analytics
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Content Overview: Helps to identify the flow of your visitors.
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Some Reports of Google Analytics
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Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate.
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Features of Google Analytics
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Features of Google Analytics
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Advanced Segmentation: enables you to isolate and analyze subsets of your traffic.
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Features of Google Analytics
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Custom Reports: are reports you create, save, and edit to give you a specific view of your data.
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Features of Google Analytics
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Motion Charts : a data visualization tool.
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Features of Google Analytics
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New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention.
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Features of Google Analytics
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Integrated Reporting with AdSense
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About DeVante Designz
As an industry leader with more than 11+ years experience, DeVante Designz probably has the highest number of successful case studies and client testimonials when compared to any of our competitors.
DeVante Designz is a search marketing company established in 1999.
With 5 offices located in the USA alone, along with 2 International offices located in Melbourne,Australia, and London, England, and with a team of 350 marketing experts.
DeVante Designz has successfully executed more than 6000 search marketing campaigns for clients based in over 40 countries.
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Certifications
DeVante Designz is Certified by Google Adwords,Yahoo! Search Marketing and Microsoft adCenteras an AdWords Qualified Company, a Yahoo! Search Marketing Ambassador
and a Microsoft adExcellence Member respectively.
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Some of Our Global Clients
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Press & Media
DeVante Designz Inc Featured In B2B 2009 Marketer’s Resource Guide For Second Consecutive Year.
- Published by B2B Magazine January, 2009
DeVante Designz Inc short listed by B2B Magazine for “2008 Marketers Resource Guide”
- Published by B2B Magazine December, 2007
“DeVante Designz Inc is a Boston, Ma - based company that is one of the world leaders in SEO - an juggernaut company winning on the global playing field. “
- Published by BenefIT Magazine (May 2006)
“DeVanteDesignz.com is an example of an Global SEO company that rivals the best in the world."
- Published by Digit Magazine