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The names of the marketing plan owners is omitted
Marketing Plan
Sample
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PoliticalProperty legislation hinders the enlargement of the golf courseIsrael’s instable security situation endangers incoming tourism
EconomicalStrong economic growth could increase the segment
SocialIncreasing interest in golf in the target countries, Germany and the UK, could increase the segment
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Competition
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5 - Medium
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Interviewee details
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7/129
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Product/Service
Physical Environment
People
Integrated Marketing Communication
FUTURE
Product/Service
People
Integrated Marketing
Communication
CURRENT
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Strengths
1. Location (USP)2. Positioning – homey
atmosphere (ESP)
Weaknesses
1.Size constraints of the club house and its facilities2.The course does not meet international standards ( 9 holes)
Threats
1.New competition entering in the near future2.Loosing customers to the renovated Caesarea course3.Security situation in Israel
Opportunities
1.Maintain “locked” customers who can’t play in Caesarea currently2.Israeli Hotel Association has started to promote Golf
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Financial Details
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The sum is omitted
The sum is omitted
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Annexes
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