Four Mortgage Metrics
That Matter
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Dan Green
EVP, Marketing
Mortgage Cadence, LLC
Five Decades of CU Mortgage Lending
Mortgage Lending is a Core StrategyCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Directionally Correct & Diagnostically Oriented
Measurement Simplified
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
The Four Metrics
I. Member ShareII. Pull-Through IV. Cost-to-Close
III.Productivity
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Member Share
How many borrowed last year?Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
What’s your. . .
. . .Member Share
Pul l -Through
Solv ing the Myster yCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
The Pul l -Through Formula
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Pu l l -ThroughLoan Appl icat ions per year
Loans Closed per year=
Product iv i ty
People , Process , St rategy, Technology
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
The Product iv i ty Formula
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Product iv i ty# of product ion s ta f f
Loans Closed per month=
Cost- to-Close
The Crucia l Metr icCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Est imat ing Cost- to-Close. . .
. . . i s as s imple as fo l lowing the cur ve.
Compet i t ive Advantage
Why the Metr ics MatterCopyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Achieving Pr ic ing Advantage
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Cost-to-Close Savings Estimator
What Next?
Three more th ings to do th is year.( ) Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
Contact In format ion
Nizar Hashlamon: [email protected] / Dan Green: [email protected]
Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
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Copyright 2013. Mortgage Cadence, LLC. All Rights Reserved.
