Download - Formula one
• Most Expensive sport in the world
• Global Audience of 527 million
• Athletes in this sport reach speeds of up to 200 mph
• $91,000 to complete an event in this sport
Introduction
Beginning of F1 • Evolved from European Grand Prix
Racing.
• Founded by the FIA in 1946.
• First ever World Championship was held in 1950.
• Constructors Championship introduced in 1958.
Michael Schumacher • Statistically the
greatest driver the sport has ever seen.
• 7 time world
champion. • Finished in the top
3 in every race in 2002.
• Voted the second greatest driver of all time
Ayrton Senna • Considered the greatest
Formula 1 driver of all time.
• World champion on 3 different occasions.
• Died tragically in 1994 during the San Marino Grand Prix.
• His death brought about huge safety improvements.
Maria Teresa De Filippis
• First women to race in formula 1
• Participated in 5 World Championship Grand Prix’s
• Considered a pioneer
Formula 1 Today • 19 races in a World
Championship
• Races are held on circuits around the globe.
• Huge broadcasting contracts
• Top 3
Product
• Tickets • Merchandise
Ø Team wear Ø Accessories
• Souvenirs
• PlayStation games
• Cars Ø Car equipment
Place
• Online – F1 website Team websites
Ø Ferrari Ø McLaren Ø Red Bull Ø Mercedes
• Offline – At various races
Place
Main race tracks
Dubai
Silverstone
Ferrari Theme Park Dubai Words largest indoor theme park Museum – over 30 vintage Ferrari’s
Monaco
Price • Race tickets – £100 - £3,000
• Hotel prices – action taken by F1 to stop this
• Clothing and accessories – team wear €10 – €200
• Souvenirs – €20 - Millions
• Gaming – €50 – €60
Price
Promotion Biggest part of Formula 1 racing Tobacco was the biggest sponsor Most iconic brands
Ferrari McLaren Red Bull (Jaguar)
Marketing Budgets
Huge budgets Ø On Cars/Clothing Ø On Billboards Ø TV Sponsorships Ø
Main Players at Present
Cool facts Ø The energy required to slow a car from 315kph to 185kph
is the same amount needed to make an elephant jump 10 meters in the air
Ø A Formula 1 driver burns 1,200 calories per Grand Prix
Ø A driver will change gear up to 2,800 times per Grand Prix
On the Road Ø F1 direct steering has influenced BMW’s active steering system
Ø Mercedes-Benz SLR sport is fitted with high-performance ceramic brakes, helps handle fast speeds and high temperatures.
Recommendation
Social Responsibility Charity Representation on Car
F1 Simulators & F1 Go-kart rings
Increase awareness Various popular locations Emerging Markets
• Outside Europe
Feature Length
Documentary
Build further awareness Give racers character Better understanding
World-wide race