Download - For Non-Profits SIMPLY RADIANT EVENTS:
![Page 1: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/1.jpg)
For Non-Profits
EVENTS & FUNDRAISING
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C O M
![Page 2: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/2.jpg)
SOURCES
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C O M
OneOC Presenter: James M. Greenfiled, ACFRE, FAHPBased on “Budgeting for Fundraising and Evaluating Performance:Chapter 31 in Achieving Excellence in Fundraising. Third Edition.Eugine R. Tempel, Timothy L. Seiler, Eva E. Aldrich, editors.Jossey-Bass, A Wiley Imprint, 2011. p. 349-369.
![Page 3: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/3.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
LEANING OBJECTIVES
•The Value of Events to Non-profits•Expenses Vs. Income•Successful Events•Pitfalls to Avoid
![Page 4: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/4.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
VALUE OF EVENTS
Why are events valuable to Non-profits?
![Page 5: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/5.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
VALUE OF EVENTS
The 4 Key Values of Events: • Raise Money for the Organization• Exposure to New Demographics• Potential New Donors• Media Exposure
![Page 6: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/6.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
TYPES OF EVENTS
![Page 7: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/7.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
WINE NIGHT
Demographics:Young ProfessionalsBusiness ProfessionalsMillennials Generation
Media:Online Calendars
![Page 8: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/8.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
RIBS, PIGS & WATERMELONS-PRO BBQ COMPETITION & BEER
FESTIVAL
Demographics:BBQ GurusBeach GoersMenFamilies
Media:KTLAKCAL CBSOC WeeklyOC RegisterMore…
![Page 9: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/9.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
STANDUP FOR THE CURE
Demographics:WomenBreast Cancer SurvivorsStandup Paddle BoardersRelation to the Cause
Media:OC RegisterABCOC WeeklyNational MagazinesMore…
![Page 10: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/10.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
![Page 11: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/11.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
Fundraising Analysis # 1
Fundraising Goal: $600,000 Budget: $131,135
Results
Funds Raised: $561,235 94% of goalBudget Spent: $135,850 108% of budgetGoal Shortfall: $38,765
6.5%Budget Overspent: $4,735 3.6%
![Page 12: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/12.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
Are these results acceptable?
Efficient?
![Page 13: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/13.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
Fundraising Analysis # 2
Fundraising Goal: $600,000 Budget: $131,135
Results
Net Revenue: $425,385Fundraising Cost:$0.24/$1.00Return on Expense: 313%
![Page 14: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/14.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
Are these results acceptable?
Efficient?
![Page 15: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/15.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
• Spending 24 cents/$1.00 raised to net $425,385 at a return on expense of 313% is EFFICIENT
• Failing to make goal may NOT be a failure of effectiveness
• Exceeding budget may NOT be a failure of efficiency
• Fundraising results analysis is NOT about budget alone
![Page 16: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/16.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
EXPENSES VS. INCOME
The Basics:
Spending 20 to 30 cents to the dollar is a good range
Budget Amount Spent = Money Raised
![Page 17: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/17.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
SUCCESS EVENTS
![Page 18: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/18.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
TO AVOID PITFALLS
Your Organization needs…
• An overall fiscal plan in order to define a new fundraising budget
• To explain how it’s program and services goals are established
• To explain how its funding priories are set
• To explain how its fundraising goals are set
• To explain how these funds will deliver a positive impact in the community
![Page 19: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/19.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
WHY DO FUNDRAISING EVENTS RESULTS VARY?
• The popularity of the cause or issue• The organizations age• The fundraising methods used• The skills and expertise in fund
development• The competition of friends and funds• The character of the constituency• The charisma of the leader• Your media exposure
![Page 20: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/20.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
CHALLENGES THAT AFFECT FUNDRAISING BUDGET PLANNING
• The board does not understand fundraising• The CEO/ED does not understand
fundraising• Everyone is focuses only on
fundraising costs• Everyone is focused on the “bottom-
line” results
![Page 21: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/21.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
BEFORE YOU BEGIN YOUR NEXT BUDGET ASK
• What are your current fundraising goals?
• What are your current priority projects?
• What is your current budget?• What is your current staff size?• How large is your volunteer pool?• How large is your current donor pool?• What were your results last year?
![Page 22: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/22.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
BASED ON YOUR ANALYSIS
• Should you continue with this fundraising event?
• Can you repeat the same results as last year?
• What improvements can be made?• What is your forecast of future results?• How relievable is your forecast?• You should continue with this event?
![Page 23: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/23.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
REPORT YOUR EVENT RESULTS
Let everyone know your results of the fundraiser
• Report to your board of directors• Report to your development committee• Report to you volunteers• Report to your donors and prospects• Report to your management staff• Report to your community
![Page 24: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/24.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
WHAT WE JUST LEARNED
• The Value of Events to Non-profits• Expenses Vs. Income• Successful Events• Pitfalls to Avoid
![Page 25: For Non-Profits SIMPLY RADIANT EVENTS:](https://reader030.vdocuments.mx/reader030/viewer/2022032611/56649cca5503460f9499276f/html5/thumbnails/25.jpg)
S I M P L Y R A D I A N T E V E N T S : W W W. S R E V E N T P L A N N I N G . C OM
THANK YOU
Contact: Courtney Lutkus(714) 270-2719
Find us on:LinkedIN
Facebook: www.facebook.com/sreventplanningTwitter & Instagram: @sreventplanning