Download - Food4me hackathon pitch deck #FoodHackLDN
THE NUMBERS
6 3 % o f p e o p l e u n U K a r e
o v e r w e i g h t *
3 3 % h a v e a t l e a s t o n e f o o d i n t o l e r a n c e * *
3 0 % p e o p l e e a t o u t
U K a t l e a s t o n c e a w e e k *
* Source: Mintel & Allegra 2013** Source: Allergy UK
RECOMMENDATION ENGINE‣ USER SETTINGS ‣ Location AWARE ‣ TIME SENSITIVE ‣ SOCIALLY RESPONSIBLE ‣ HISTORICAL DATA
‣ ACCURATE TIME ESTIMATES
‣ PICKUP & DELIVERY
‣ + DAILY SPECIALS
CUSTOMER ACQUISITION 2 SIDED MARKETPLACE
GROWTH HACKING ‣ REQUIREMENTS + GEO ‣ INCENTIVISED REFERRALS ‣ ON PREMISE MARKETING
$ 2 P P L ( 1 0 % S A L E )
$ 2 2 . 5 a v g . c o s t m e a l
p e r p e r s o n
$ 3 0 a v g . t o t a l o r d e r
c o s t p e r p e r s o n
3 0 % O R D E R S T O G O
*sample size = 2
*
pay per lead @ £0.10 - £0.25 (twice week)
MONTH: £ 0.40 - £ 2.00 YEAR £ 20.8 - £ 104.00 per Conscious eater/year30%
YOUNGER GENERATION‣ EASIER ACCESS TO HEALTHY FOOD ‣ PLATFORM THEY ALREADY USE ‣ PARENTS SET DAILY/WEEKLY LIMITS FOR
KIDS TO PURCHASE HEALTHY MEALS ‣ 1 for 1 MODEL ‣ GROUP PURCHASES/DISCOUNTS