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Food Security Network of Newfoundland and Labrador
www.foodsecuritynews.com
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Farmers’ MarketsAgenda
1. What is a Farmers’ Market?2. Why Start a Farmers’ Market?3. Forming a Working Group4. Planning for Success5. Organizational Structure6. Location7. Funding8. Market Manager9. Policies & Procedures10.Vendor Recruitment11.Market Promotion12.Running a Market
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• Fresh fruits and vegetables
• Dairy, meat, fish, and eggs
• Preserves, baked goods and other prepared foods
• Flowers and plants• Artwork and crafts
What is a Farmers’ Market?
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• Economic benefits and ‘multiplier effect’
• Availability and variety of local food products
• Food education and awareness• Supports small and medium
sized farms• Community space and social
interaction• Encourages entrepreneurial
businesses
Why Start a Farmers’ Market?
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Forming a Working Group
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Planning for SuccessMarket Feasibility:•Need and support for a market?•Is there a suitable site available?•What is the potential customer base?•Revenues, costs, and sources of funding?•What is the potential for vendor profitability?•What is the optimal vendor make-up?•What are some possible organizational structures?Strategies to Develop:• Farmer outreach• Vendor relations• Volunteer recruitment
• Health and safety• Media and marketing• Consumer education
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Organizational Structure• Sponsorship
• Incorporation
• Non-profit
• Co-operative
• Charitable organization
• ‘Friends of the Market’
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Location
• Visibility to from the road• Accessibility, public
transit, bike racks, and parking
• Shelter (indoor/outdoor)• Public washrooms• Garbage and recycling• Food preparation and
eating areas• Water and electricity• Green space
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Funding
• Sponsorship and donations
• Vendor fees• Annual• Daily• Percentage
• Membership fees • Grants• Fundraising
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Market ManagerDuties include:
•Enforcing market rules•Mediating disputes between vendors, customers, and the market•Ensuring the market and vendors adhere to all applicable local, provincial, and federal regulations;•Maintaining market records•Recruiting and organizing vendors•Promoting the market publicly•Coordinating set-up and break down of the market•Supervising/coordinating volunteers
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Policies and Procedures
• Vendor Rules and Regulationso Fees,o Table allocation
• Food Safety• Food Handling
o Clean, cook, chill, separate
• Insuranceo Marketo vendors
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Vendor Recruitment• Determine vendor interest
before opening market
• Farmers are difficult to attract – start recruiting 6 to 8 months in advance
• Encourage variety
• Non-farmer vendors include:
o Arts & Crafts o Potteryo Jewelryo Preserves
o Bakingo Prepared foodo Clothingo Beverages
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Market Promotion• Public Service
Announcements (PSA)• Cable TV shows• Radio call-in shows• Tourism directories and
summer entertainment guides.
• Flyers• Facebook and Twitter• Seasonal events• Children’s events• Community events
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Running a MarketMarket day activities•Set-up tables, booths, tents, chairs, garbage and recycling•Signage and posters •Washrooms clean and well-stocked•Visitor count•Collect vendor fees•Ensure compliance with market regulations•Market clean-up
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44 Torbay Rd.Suite 110St. John’s, NLA1A 2G4
Tel. 709.237.4026Fax. [email protected]
www.foodsecuritynews.com