Download - Following the Evaluation
In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
Babs MacNeill
@
OFFE
R
EXTRAS
HEADLINE
WEBSITE INFORMATION
WEBSITE INFORMATION
HEADLINE
EXTRAS
OFFE
R
Front
Page
IN COMPARISON
…
HEADLINE
Bold, blue and large. Different font. I used a
Britannic Bold. Effective as it is eye
catching and the boldness follows the
conventions of a real newspaper. The title
conveys the sense of locality as it‟s the Southern
News. However if it were to improve then I would
specify where about in the south like The News
does.
EXTRAS
The extras above the title of the paper helps to show as much
information as possible which is what a media product does.
Following from this convention I think the same font and
boldness helps to place it neatly. Also, the little black square dot
with the page number is something that The News does so I
developed this convention myself which helps the media product
to be effective.
Page 23
WEBSITE
People use the internet much more these days.
This shown on the top like The News can effect
the opportunities available for The Southern
News. Thus the opportunity to interact and
know more about the paper.
OFFE
RImportant for the public who perhaps show no
interest in knowing about the news in general.
However providing an offer will effect the different
readers as this would target a certain audience;
elderly or young.
INFORMATION
Helps provide a lot of information, the date is important
for general purposes of organising. “NEWSPAPER OF
THE YEAR” aids the selling point of a media product, if
you say something is the best out of competitors then
you will potentially earn more readers. And the price is
very important, it needs to be easy to read and cheap too
as The News is also. A local paper will be cheap as it‟s
part of a close-knit community and should therefore be
more accessible for all ages.
ADVERTISEMENT
HEADLINE
EXTRAS
FIRST
LINE
Front
Page
IN COMPARISON
…
HEADLINE
Bold and very important, how you phrase things is
what gets a local citizen reading first before or
after seeing the main photo. Alliteration is a
typical convention of papers as language that
catches the sound is an attractive factor.
The photo is very important as this is what will
attract a reader to the story and therefore buy the
paper. The blue Spinnaker looks attractive
however the words juxtaposes as they are
negative. This would be effective in a way that a
reader would feel concern for a popular iconic
symbol of Portsmouth and it‟s local area.
FIRST
LINEEngages the reader and will give the
first insight to the story. The News
uses this in order to create a
dramatic effect which will encourage
the reader to be interested. I have
used this and placed it in a way that
the white background stands out and
the information is simple to find out.
EXTRAS
Yellow is a common use for breaking up
colours and style of The News. My paper
was very blue throughout the process of the
production so using yellow really aided in
breaking up the colours and not over
whelming a potential reader with too many
colours. Lines in the whole middle section
help separate the information so that it isn‟t
to cluttered.
Smaller stories also help to attract different
types of ages within the local area.
Considering the type of demographic area I
have chosen, I haven‟t included much multi-
cultural aspects like I would for London
perhaps. But including people from all ages
and positive and negative news helps to
keep the paper lively and cutting edge.
ADVERTISEMENT
Very important to promote local companies and business as these
could also aid the paper. Mine was a last minute construction it
had originally been a food restaurant one. I had made less space
for another story and more space for the advertisement, The
News uses this to show more going on in the local area. For a
paper to employ a local business helps the paper itself become
heard and therefore this convention was something that I wanted
to develop.
DETAILS
IMAGESWRITING
IMAGES
WRITING
DETAILS
Evaluation of Media‟s Advanced Portfolio
Page 2
IN COMPARISON
…
DETAILS
Keeping the reader reminded with details
such as the paper they‟re reading. The
website and the date. The colours were
important as I had to establish something
attractive so I used colours and evened out
the look by spreading the details over the
top.
WRITING
Very similar to The News as I used a
blue background for the border and
white writing. Originally I had used
black but it appeared too harsh with
the words.
Also when keeping the title simple, the words
must be bold and present information that is
easy to digest but makes you want to read
further.
With colour I‟d developed mine just like The
News has in the previous slide and therefore it
brought out a more realistic looking media
product when following this convention.
Babs MacNeill
IMAGES
Very important. The audience will see this first and then read what is
next to it. I chose to use a group of people for my first photo and
cropped this photo. The people are colour-ful and it also attracts the
reader‟s attention.
My other photo was cropped
like how I have explained in
one part of my blog. CLICK.
This followed how The News
has also done in one of their
papers. This would show the
individual in a close knit
community which would relate
to a local citizen.
WEATHER IMAGE
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CONTEN
T
Evaluation of Media‟s Advanced Portfolio
Page 2
IN COMPARISON
… Same background as The
News, blue with black
writing. Bold and easy to
spot.
Images chosen carefully for an
easy understanding. Some were
tacky but I liked the look of these.
They aren‟t like The News one and
the details I provide aren‟t like how
The News presents them.
However, I do present them in a
formal language and kept short.
More details. Definitely a
convention I have developed
and understood from all media
products. „For more information‟
aspects also employs how
useful the product can be.
Providing information in different
formats like the internet and by
phone.
IMAGE
Depending on what news there is to provide in
the media, whatever you show can portray any
opinion whether positive or negative. Some
papers show negative but I felt that after having
something negative in the front page, providing
a positive image could create a diversion for the
reader. The colours in my chosen picture and an
individual local citizen smiling employs a diverse
choice of what to read which is a good
convention to have in a media product. To target
a general audience from all ages and
backgrounds within my demographic region.
CONTEN
TContent being
important as I must
provide the 5 W‟s.
Who? What? When?
Where? And why?
My content quotes the
people involved and
where the problems or
achievements have
taken place etc.
Page 2
Website
The NewsSearch bar. Being able to be
interactive with the news.
Stories, short headlines like
The News and a picture
which can attract certain
readers depending on their
social needs.
Subscription for my news.
Not always in the website of
The News however I wanted
to involve more readers and
present a deal which is how
media products like The Sun
or magazines do in order to
keep regular customers by
keeping them „happy‟.
For comparison
In addition,how effective is the
combination of your main
product and ancillary texts?
Evaluation of Media‟s Advanced Portfolio
Babs MacNeill
Combination of the logo:Keeping to the same logo I combine my paper with my
website and use dark blue along with Britannic Bold font
as this would be important to keep to the iconic outlook
of the media product. Linking with advertisement to really
promote a business
Linking in stories:Opportunity to interact or comment on stories
like the BBC News. Part of the Web 2.0 element
in technology. From the example on the right, the
offer to comment or „follow‟ the BBC either on
Facebook or Twitter etc.
Tower story:as it plays an important role in the
reputation of Portsmouth for it‟s local
outlook. Therefore linking my story
of the tower from the front page and
to the poster would help get more
local people involved.
How did you use new media technologies in the construction,
research, planning and evaluating stages?
Evaluation of Media‟s Advanced Portfolio
How did you use new media technologies in the construction,
research, planning and evaluating stages?
Evaluation of Media‟s Advanced Portfolio
ResearchIn comparison to last years work, my understanding of new technologies has
improved and I‟m much more willing and open to learn more. Generally when
using a Mac instead of a PC, the documents I use to produce my work is very
complex to me.
When beginning my media product I had to research on other texts in
order to gain a basic understanding of the conventions. For this I
used The News that I receive at home and I analysed daily papers to
get an idea of the layouts and languages involved. For the website I
produced and types of stories I‟d include has been helped by safari.
See blog for details on research.
I had used Safari to research website conventions.
ConstructionI used InDesign to produce my front
cover and inner page of my
newspaper. I used aspects such as
placing photos in, following margins
and columns, exploring the uses of
font in which it offers and the whole
over view of the InDesign enables
me to focus on detail.
When completing each stage of my work,
when blogging it it enabled me to see how I
have improved and where I started from.
Probably the most used icon on my
desk. I use this for posting onto my
blog and evaluating and it really helps
to capture just the small details of my
work and talk about this in comparison
to the big picture.
Photoshop has been there for me to crop
my pictures, and to turn my files into
JPEG‟s so I can upload these files onto my
blog.
iWeb, like Microsoft word in a way as I start
off with a blank page and then drag photos
onto my page and use a text box to place
words into it.
Evaluating
Using power point and InDesign to enable me to
express my evaluating when going back into my
work and how it was constructed.