Download - Foda en el Plan de Marketing
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1. RESUMEN EJECUTIVO2. ANALISIS DE LA SITUACION DE MERCADO
ANÁLISIS EXTERNOANALISIS DEL ENTORNOANALISIS DEL SECTORANALISIS DEL MERCADO
ANÁLISIS INTERNOPRODUCTOSDISTRIBUCIONORGANIZACIÓN COMERCIALCOMUNICACIÓNCOMPETENCIA
3. ANALISIS FODA (DAFO)FORTALEZAS Y DEBILIDADESOPORTUNIDADES Y AMENAZAS
4. OBJETIVOSOBJETIVOS DE VENTASOBJETIVOS DE POSICIONAMIENTOOBJETIVOS DE RENTABILIDAD O MARGEN
5. SELECCIÓN DE ESTRATEGIASESTRATEGIA SEGÚN EL LUGAR QUE SE OCUPA EN EL MERCADOEVALUACION DE LA ESTRATEGIA
6. REALIZACION DEL PLAN Y SU PRESUPUESTACION
7. CONTROL DEL PLAN DE MARKETING
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