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Focusing on Fundamentals: Successfully
Launching a Magento Enterprise Site
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Dirk BellmannApplications Manager – Online Systems
Thai Son NguyenEntrepreneur and Partner
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Australian Pharmaceutial Industries
Enriching life as the most inspirational choice for health, beauty and wellbeing
Listed Pharmaceutical Wholesaler
Retail 420+ stores
Manufacturing
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350 ecommerce specialists - providing growth.
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Business ConsultancyUX + Technical
Platform Expertise
KPIsSystems & Tools
QA Process
COMMERCECAPABILITY
SCALABILITY& SUSTAINABILITY
CultureTraining
Talent Recruitment
OPERATIONALEXCELLENCE
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Priceline
♥ Improved performance and scalability
♥ Streamlined Support Processes
♥ Responsive site
♥ Improved look and feel
♥ Easy navigation and improved
search functionality
♥ Improved Content Management
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Approach #1
http://usabilitygeek.com/requirements-gathering-user-experience-pt1/
Well defined requirements and &
management of scope
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Tips
Detailed Scoping &
Requirements before
starting delivery
Solution Architecture
was well defined
Get closure on key
decisions
Define & follow
technical standards &
project methodology
Planning, planning,
planning
All assumptions
were clearly stated
and validated
Do Proof of Concept to
address any technical risks
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Approach # 2
Don't rush the launch.
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Tips
Don't start the project until ready
& resources are available!
who's doing what?
are they committed ?
deliverables and
dependencies cleared ?
are milestones set ?are communication and
reporting planned?
are the specs and
requirements final?
are tools and
infrastructure
in place ?
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Approach # 3
One Delivery Team
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Existing Delivery team
♥ Strong in-house development and support capabilities
♥ Senior eCommerce project manager
♥ Extensive Business engagement
♥ Cross-cultural understanding
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Delivery Approach
Model Challenge
Inhouse limited capacity
Freelance resource availability and expensive
Fixed price project not flexible to change requirements
Offshore team challenging with business engagement
Augmented team strong in-house capabilities to manage
Support retainer not suitable for large implementations
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Key Considerations
• Colocated vs distributed teams
• Validation of augmented resources
• Flexible resourcing to best align with project demands
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The right talent. At the right time.
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Project Org Structure
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Approach # 4
Choosing the right technology partners
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Infrastructure
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Magento Tips
♥ Leverage Magento’s capabilities
♥ Magento Content Management System
♥ Extended for non HTML editors
♥ Added scheduling for content
♥ Added search capability
♥ 18 default templates & users able to create their own
♥ Replace inbuilt Solr Search with Elastic Search
♥ Improved search results
♥ Better availability \ performance \ scalability
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Approach # 5
Test everything
and test
extensively
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Tips
♥ Extensive Component\Unit testing
♥ Continuous Integration has added a lot of value
♥ Tests all our critical checkout, pricing, promotions, returns
♥ Comprehensive end to end testing
♥ We went to the extend of shipping test orders
♥ Test all scheduled jobs and batch processing
♥ Extensive Security testing
♥ Extensive load & soak and stress testing
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Business outcomes
Delivered on time, on
budget meeting all
quality measures
User feedback has
been very positive
The site has seamlessly supported
all marketing and business activity
Far less customer service
calls and complaints
Zero downtime since
launching 4th of August
Expected mobile
usage increase
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Questions